This document summarizes Euclid's proposal to serve as the ground handling agent for Royal Jordanian Airlines in Bangladesh. It outlines Euclid's experience and capabilities, potential markets and customers in Bangladesh, business strategies for attracting passengers and cargo, and a SWOT analysis. The proposal emphasizes Euclid's reliable service and experience handling flights previously to position them as the best choice for Royal Jordanian Airlines' ground handling needs.

1. “Building bridges between the
Bangladesh people and the Rest of the
World with Royal Jordanian Airlines”

2. Euclid at a Glance
 An offshoot of QC Logistics the most trusted name in
Logistics, Shipping, Freight Forwarding and Supply Chain in
Bangladesh
 Fully stuffed offices at major cities in Bangladesh
 Personnel are equipped with proper experience and training
to provide time bound service in Boarding, Passenger
Handling, ticketing, Cargo Handling, Ground Handling,
Catering and to provide efficient turn around period for
airlines
 Full Fledged Ground Handling team
 Previous experience of Handling GSA of Alitalia for 25 years
 Presently GSA of Golden Myanmar Airlines
 Sufficient Financial strength of Euclid and its Parent Concern

3. Factor Influencing our Business
 Inside Factors
 Non Resident Bangladeshi Workers
 Non Resident Bangladeshis
 Travelers & Tourists
 Business Travelers
 Airport Slot
 Pilgrims
 GDP of the country
 Per Capita Income
 Foreign Direct Investment
 Political Stability

4. Factor Influencing our Business
 Outside Actors:
 Airport
 Customer
 Government
 Competition
 Facilities for Travelers
 Tourism and Destination Marketing
 Intelink between destination inside the
country

5. Business Mission
• “At Euclid , our employees share an uncommon
blend of integrity, professionalism, caring,
resourcefulness, and spirit. Every day we strive to
bring these values to life through behaviors and
deeds that go above and beyond the ordinary . “
• “To the people of Royal Jordan Airlines, the
Bangladesh is a place to do business -- it's our
home. Because of this, we have an innate interest
in the welfare of the region and its people, and in
doing all we can to make it an even better place.”

6. • Competitors:
• Many airline competitors such as:
• Emirates
• Fly Dubai
• Air Arabia
• Turkish Air
• Etyhaad Air
• Qatar Airways, and etc
• Customer Profile
• Market is made up of business users, families,
workers, students and independent travelers in total
10 million people travel every year with a growth of
17.5%
• Many customers are “low fare searchers” or Economy
Passengers looking for budget travel

7. Strategy
Effective Marketing
Plan
(ATL,BTL, Social
Media, Electronic &
Print Media, events &
Social Cause)
Brand
Awareness
Attracting
consumers
Maximum
Reach
Promotion
Credibility
with
consumer
Sales

8. Our Plan for RJ
With RJ we are planning to:
•Our concept is attract passengers by flying convenient
schedules, get passengers to their destination on time, make
sure they have a good experience, and charge fares
competitive with travel by automobile.
•Target market : Business Travelers, Workers, Pilgrims,
Immigrants and Price-sensitive leisure travelers
 Very good quality but still affordable
 To attract the players of lucrative cargo market and take
booking of cargoes destined for Middle East , Europe and
America at present the amount of air cargo handled by
Airports in Bangladesh are 0.5 Million Tons with a growth
rate of 20%

9. BUSINESS PLAN
Key reasons for working with us :
•Hire great people and treat them like family
•Care for the customers warmly
•Keep fares and operating cost lower than competitor
•Prepared for bad times with strong financial strategy
5 Objective Strategy for RJ :
•Be the best place to work
•Working with the safest and more efficient airline
•Offer customers a convenient flight schedule
•Give the best over all travel experience
•Do all of the things in an effective way to maintain the low cost

10. Business Strategy
Strategy:
 Making contracts with travel agencies in order to
make customers choose RJ over other airlines for
same destination
 Cooperating with most preferred vacation
destinations and resorts, hotels, spots in general
also diversifying into airport shuttles. Making the
vacations as convenient as possible for our
customers.
 Making our airline recognizable.
 Doing business based on loyalty towards customers.
 Being the most desired airline for this segment.

12. Planned Destinations:
 Amman
 Jeddah
 Mascot
 Kuwait
 Dubai
 Sarjah
 Doha
 Bagdad
 Tehran
 Tripoli
 Lebanon
 London
 New York
 Toronto
 Presently we are operating with top 50 travel agents across the
country and in next two years we will extend our reach to 100 plus
 Within next 2 year we plan to establish our own travel agencies so
our tickets prices will become cheaper .
 We have a contract with one chain hotel, after five years we plan to
make contracts with 2 more chain hotels.

13. SWOT Analysis
• Strengths
• Committed employees
• Reliable service
• Environmentally friendly and energy efficient
• Positive company image
• Financial resources
• Strong market research
• Our previous experience of 25 years as GSA of Alitalia
• Weaknesses
• High Ground Handling Cost
• Congested Air Traffic
• High “spoilage” rate
• Hard to make quick schedule changes

14. SWOT Analysis
• Opportunities
• Continual expansion opportunities for both leisure and business
destinations Yearly 10 million Passengers fly and market growth
at 17.5% along with 0.5 Million Cargo growing at 20%
• Hajj Pilgrim Flight and Foreign Workers nearly half million
Bangladeshi perform hajj every year and more or less we have
1.5 million migrant workers f our country living abroad specially
12 Million in Middle East
• Threats
• A global economic downturn negatively affects leisure, optional
travel, as well as business travel.
• Price of fuel
• Terrorist attacks and plagues can negatively affect air travel
• Government can impose new costly rules

17. Why Euclid as GSA:
 Optimize your network based on the unique characteristics of your competitive
Business environment,
 Maximize your airline’s revenue through pricing and yield management
strategies,
 Recognize and adjust quickly to changes in the marketplace to optimize
performance, achieve both your passenger and cargo profit potential
 Our Marketing & Planning is an end-to-end strategic commercial planning
solution that is focused on helping you improve profitability and develop your
brand in Bangladesh. It is available for both your passenger and cargo
offerings.
 Euclid helps you discover the right mix of schedule, price and service to
develop your unique brand, improve your profits and establish the foundation
for exceptional airline performance all while improving productivity and reducing
waste.
 Euclid’s solutions helps you to better market your service, sell your product,
serve your customers and operate efficiently. It is the broadest and deepest
suite of solutions in the airline industry.
 We can provide large amount of air cargo as we have more than four decades
knowledge of freight forwarding and shipping and presently we are one of the
most trusted name in the business

19. Please Contact
Khaled Hasan
Business Development Manager
QC Logistics Ltd,
1222, Sk Mujib Road,
Agrabad C/A, Chittagong,
Bangladesh
Tel : +88 031 2510220
Fax: +88 031 2527591
HP : +88 017 13121116
website : www.qclogistics.com, www.qc-group.com, www.qcline.com
www.dacca-dyeing.com