Beyond the Bake Sale 
Building Social Capital in our Schools 
Dean Shareski 
GAFE Summit 
Singapore 
09.07.14 http://www.flickr.com/photos/elgincountyarchives/5692971943
Leaders As 
Narrative Champions
WHY
The Landscape has Changed
A Brief History of Social Capital
...social cohesion and personal investment in the community 
...they tend to share the core idea "that social networks 
have value" 
...anything that facilitates individual or collective action, ! 
generated by networks of relationships, reciprocity, trust,! 
and social norms
...the bonds of our communities have withered, and we 
are right to fear that this transformation has very real costs.
“If your tests scores are 
telling you 50% of the story 
who’s telling the other half” http://www.flickr.com/photos/hdurnin/6281411798/
“Universities come to know about 
things through studies, 
organizations come to know 
about things through reports and 
people come to know about 
things through stories” 
Richard Axelrod 
p. 112 Terms of Engagement: Changing the Way We Change Organizations
The Truth About Stories is... 
That’s All We Are 
http://www.flickr.com/photos/9812708@N03/2666345725/
What’s
 something
 interesting
 and
 exciting
  
happening
 in
 your
 classroom
 or
 school? 
Who knows about this?
Publishing is not evolving. Publishing is going 
away. Because the word “publishing” means a 
cadre of professionals who are taking on the 
incredible difficulty and complexity and 
expense of making something public. 
That’s not a job anymore. That’s a button. 
There’s a button that says “publish,” 
and when you press it, it’s done.
The World as Your Refrigerator 
http://www.flickr.com/photos/emmerogers/3611400213/ 
comment (1) Reads 4
Your Story is being told 
with or without you 
http://www.flickr.com/photos/wespeck/4960579336/ http://www.flickr.com/photos/looking4poetry/253074522
HOW
Narrative Champions 
Brian Harrison George Couros Chris Kennedy Lisa Brady Shannon Smith 
Tim Lauer Dustin Swanson Elisa Carlson Chris Lehmann
http://cultureofyes.ca 
@chrkennedy
http://brian-harrison.net 
@bharrisonp
Showing is better than telling
http://lewiselementary.org 
@timlauer
When you hand someone a photo album 
or a yearbook, the first thing they will do 
is seek out their own picture. 
! 
Knowing that, the question is: 
how often are you featuring the photo, 
name, needs or wants of your customers 
where everyone can see them? 
“ 
” Seth Godin
When it comes to trust, 
this does almost 
nothing
@dustinswanson
Cantiague Weekly Update @Cantiague_Lead
Ambient Intimacy 
http://www.disambiguity.com/ambient-intimacy/
The type of “effortless chatter” that tends to be 
posted on the social site is better at tapping into 
our mind’s language capabilities due to human 
evolution, which prioritizes and remembers 
information from social interactions. 
Memory  Cognition 
May 2013, Volume 41, Issue 4, pp 481-489
Involve Others
Common Hashtag
Unhostile Takeover
Digital Citizenship at its Finest
Transparency Trumps Gloss 
http://www.flickr.com/photos/sd/7746599/
http://www.flickr.com/photos/courosa/32480960/
Answer Hard Questions...in Public
Answer Hard Questions...in Public
Answer Hard Questions...in Public
http://www.dfsd.org/ 
@YoleBrady
Thanks, Lisa, for filling us in on the details of DF 
teachers professional development. We are grateful 
for the amazing teachers our daughter has 
encountered so far at Springhurst. I am all for 
whatever we as a district can do to invest in the 
learning of this most precious resource. 
! 
I'm looking forward to seeing you again this week at 
the Friday morning book chat. 
! 
Happy holidays! 
! 
Greta
Dear Dr. Brady - 
I do understand the importance of teacher 
development days, but why are they counted as 
our children's school days? I believe that for our 
teachers annual pay levels some summer school 
hours (teachers and/or students) would not be out 
of line. What are the impediments to that? 
! 
How do we start a review and evaluation of the 
effectiveness of Early Dismissal days? This days 
are some of the most disruptive days my children 
have. 
! 
Thank you. 
Sandra Merrow
Sandra, 
! 
Thanks for your feedback and insights. Early Dismissal Days 
do count toward student attendance days and teacher PD is 
handled pretty much the same way in most school districts. 
We have quite a lot of summer professional development 
that occurs every summer. One of the challenges is that not 
all teachers can necessarily be here at the same time in the 
summer which limits the work that can be done by 
department or grade level teams. There is so much that 
needs to be done right now because of the new APPR 
requirements that necessitates teachers having time to work 
together on assessments, rubrics and planning. We really do 
try to do the best that we can with the limited time we have. 
! 
! 
Dr. Brady
“Lisa Brady, one of my favorite school superintendents, 
decided not to wait for the conversation to start on its own. 
She went into her community in Dobbs Ferry, New 
York, and invited parents into a book study of Tony 
Wagner’s The Global Achievement Gap. 
Over a six-month period, she 
went to parent meetings, coffees, 
and other informal gatherings to 
listen to what the parents 
reading the book had to say 
about it. They told her: We have 
to change.”
http://goo.gl/vlT09
http://paper.li/ECSD36/ 
@EMSCarlson
Public Acknowledgement
Easter Eggs
Be Human 
http://www.flickr.com/photos/donsolo/168732784/
“We speak human at home and 
“professionalese” at work.”

Beyond The Bake Sale

  • 1.
    Beyond the BakeSale Building Social Capital in our Schools Dean Shareski GAFE Summit Singapore 09.07.14 http://www.flickr.com/photos/elgincountyarchives/5692971943
  • 2.
  • 3.
  • 4.
  • 5.
    A Brief Historyof Social Capital
  • 6.
    ...social cohesion andpersonal investment in the community ...they tend to share the core idea "that social networks have value" ...anything that facilitates individual or collective action, ! generated by networks of relationships, reciprocity, trust,! and social norms
  • 7.
    ...the bonds ofour communities have withered, and we are right to fear that this transformation has very real costs.
  • 11.
    “If your testsscores are telling you 50% of the story who’s telling the other half” http://www.flickr.com/photos/hdurnin/6281411798/
  • 12.
    “Universities come toknow about things through studies, organizations come to know about things through reports and people come to know about things through stories” Richard Axelrod p. 112 Terms of Engagement: Changing the Way We Change Organizations
  • 13.
    The Truth AboutStories is... That’s All We Are http://www.flickr.com/photos/9812708@N03/2666345725/
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
    Publishing is notevolving. Publishing is going away. Because the word “publishing” means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That’s not a job anymore. That’s a button. There’s a button that says “publish,” and when you press it, it’s done.
  • 26.
    The World asYour Refrigerator http://www.flickr.com/photos/emmerogers/3611400213/ comment (1) Reads 4
  • 27.
    Your Story isbeing told with or without you http://www.flickr.com/photos/wespeck/4960579336/ http://www.flickr.com/photos/looking4poetry/253074522
  • 33.
  • 34.
    Narrative Champions BrianHarrison George Couros Chris Kennedy Lisa Brady Shannon Smith Tim Lauer Dustin Swanson Elisa Carlson Chris Lehmann
  • 35.
  • 36.
  • 37.
    Showing is betterthan telling
  • 38.
  • 39.
    When you handsomeone a photo album or a yearbook, the first thing they will do is seek out their own picture. ! Knowing that, the question is: how often are you featuring the photo, name, needs or wants of your customers where everyone can see them? “ ” Seth Godin
  • 41.
    When it comesto trust, this does almost nothing
  • 42.
  • 43.
    Cantiague Weekly Update@Cantiague_Lead
  • 44.
  • 46.
    The type of“effortless chatter” that tends to be posted on the social site is better at tapping into our mind’s language capabilities due to human evolution, which prioritizes and remembers information from social interactions. Memory Cognition May 2013, Volume 41, Issue 4, pp 481-489
  • 47.
  • 49.
  • 50.
  • 52.
  • 53.
    Transparency Trumps Gloss http://www.flickr.com/photos/sd/7746599/
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
    Thanks, Lisa, forfilling us in on the details of DF teachers professional development. We are grateful for the amazing teachers our daughter has encountered so far at Springhurst. I am all for whatever we as a district can do to invest in the learning of this most precious resource. ! I'm looking forward to seeing you again this week at the Friday morning book chat. ! Happy holidays! ! Greta
  • 60.
    Dear Dr. Brady- I do understand the importance of teacher development days, but why are they counted as our children's school days? I believe that for our teachers annual pay levels some summer school hours (teachers and/or students) would not be out of line. What are the impediments to that? ! How do we start a review and evaluation of the effectiveness of Early Dismissal days? This days are some of the most disruptive days my children have. ! Thank you. Sandra Merrow
  • 61.
    Sandra, ! Thanksfor your feedback and insights. Early Dismissal Days do count toward student attendance days and teacher PD is handled pretty much the same way in most school districts. We have quite a lot of summer professional development that occurs every summer. One of the challenges is that not all teachers can necessarily be here at the same time in the summer which limits the work that can be done by department or grade level teams. There is so much that needs to be done right now because of the new APPR requirements that necessitates teachers having time to work together on assessments, rubrics and planning. We really do try to do the best that we can with the limited time we have. ! ! Dr. Brady
  • 62.
    “Lisa Brady, oneof my favorite school superintendents, decided not to wait for the conversation to start on its own. She went into her community in Dobbs Ferry, New York, and invited parents into a book study of Tony Wagner’s The Global Achievement Gap. Over a six-month period, she went to parent meetings, coffees, and other informal gatherings to listen to what the parents reading the book had to say about it. They told her: We have to change.”
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
    “We speak humanat home and “professionalese” at work.”