The document discusses how advertising goes beyond just informing people of available products and instead aims to create a public that believes it needs the product. It notes that while SEO can bring some customers, content marketing is needed to reach the much larger group of potential customers who are unaware they need the product. Effective digital content must be highly shareable in order to access this "underwater" audience and generate demand.

1. Are the people who search for your product
the sum total of your target audience?

2. For every person who knows that he is looking
for your product, there are nine others who
don’t know that they’re looking for it.

3. Advertising is not just about informing people
about the availability of a product.
It is the science of creating a public that
believes that it needs you.

4. SEO strategies and
activities can bring
the tip of the iceberg
to your doorstep.
But it is only
demand generating
viral content that
can give you
‘underwater’ access.

5. Digital Content
Creation is an
art.
It measures
creativity only
on one scale.
Shareability.

6. Is your message Share worthy?

7. For more Digital Marketing Insights
and Viral Tips, contact me…
• +91 98480 30526
• vjmarur@gmail.com
• Vijay Marur on Facebook & LinkedIn