Presented at InnoTech Dallas 2017. All rights reserved.

1. BEYOND HEADSETS:
The Rise of Augmented Business Reality
(ABR)
Ty Harmon
Founder and Chief of Tech Recon
tyson.harmon@2thedge.com
Follow us on Twitter: @2thedgellc

2. Our
Work
2THEDGE seamlessly partners with our clients to accelerate digital
transformation by enhancing organizational agility and harnessing
disruptive trends to create sustained competitive advantage.
Our
People
Cross-­Industry innovation and product development experts that
provide real-­world experimentation insights to guide enterprise
transformation.
2THEDGE aligns our passion for emerging trends with our client’s
business strategy and objectives.
Our
Results
100+ Successful Experiments
$30+ Billion in increased revenue / cost avoidance

3. Experimentation Drives Organizational Transformation

4. Proof of Concept Examples
3-­D PRINTING AUTONOMOUS
VEHICLES
SENSOR
FUSION
University Tech
Transfer
PRECISION
LOCATION
ADAPTIVE
SUPPLY CHAIN
Robotic
System
SCENARIO
PLANNING
ARTIFICIAL
INTELLIGENCE
IOT PRODUCT
DEVELOPMENT

5. ABR: Experiment Use Cases
Product
Development
§ Enhance context for
geographical isolated teams
§ Provide multi-­sensory
context
§ Enhance global collaboration
HealthcareRetail
§ Customer decision support
to increase revenue
§ Delivery simplification
§ Frictionless transactions
§ Improve patient outcomes
and remittance rates
§ Improve O.R. utilization
§ Enhance procedure
proficiency

6. Description: Improve the design, development and adoption of products
developed for emerging markets with unique environments and customer
segments.
Dependencies Capabilities
ABR: Product Development
Product
Development
§ Enhance context for
geographical isolated
teams
§ Provide multi-­sensory
context
§ Develop tools to enhance
collaboration
Computer Vision Object Recognition Object Comparison 360 Video
LIDAR Scanning
Physics Engine CAD / CAM Integration
Video Analytics
Gesture ControlMotion Tracking
Event Recording
Object Interaction
Multi-­Sensory Mnemonics

7. Description: Improve product sales velocity and reduce the transaction
time and cost to increase both revenue and profits.
Dependencies Capabilities
ABR: No Point of Sale (NPOS)
Retail
§ Customer decision
support to increase
revenue
§ Delivery simplification
§ Frictionless purchase
transactions
Computer Vision Object Recognition Object Comparison
Location Awareness Price Lookup-­Match-­Promotions
Loss Prevention
Replenishment
Promotions SKU Metadata
Fraud ControlSettlement

8. Description: Improve patient outcomes by analyzing procedure in real-­time for
patient safety, procedure enhancement, improved training and procedure
efficiency
Dependencies Capabilities
ABR: Telemedicine
Healthcare
§ Improved patient
outcomes and remittance
rates
§ Improved OR utilization
§ Enhance procedure
proficiency
Computer Vision Object Recognition Object Comparison
Object Tracking Time in Motion Analysis
Process Workflow Process Documentation
Privacy Filters
Expert Availability
Streaming Video

9. • Augmented Reality is simply a user interface and experience.
• Content is a critical dependency to any augmented or virtual reality capability.
• Process orchestration across multiple systems is required to maximize
business value.
• Procedure development requires expert input to develop animated models.
• Lighting conditions will impact mobile device usability.
• Suppliers are not prepared nor “required” to provide layered digital 3-­D
models.
ABR: Lessons Learned & Best Practices

10. Leveraging Emerging Technologies to Create
Augmented Business Reality Products or Services

11. 2THEDGE Technology Readiness Level (TRL)

12. 2THEDGE Technology Readiness Level (TRL)
§ Provide millimeter location
services during
disconnected
communications
§ Demonstrate integrated
communications, processing
and analytics capabilities
§ Provide alternative to current
products
TRL
5-­7
§ Proactively identify work
assignment conflicts
§ Communicate with
employees through multiple
channels and natural
language understanding
§ Eliminate the need for call
center to resolve issues
TRL
6-­8
§ Identify asset location,
condition and status
§ Decrease loss prevention
§ Improve store efficiency
and product placement
§ Improve operational
efficiency and operations
TRL
5-­7

13. How can you accelerate Cultural Transformation to
establish Sustained Competitive Advantage?

14. Top 10: Enterprise Enablers for Digital Transformation
10.
Embrace
persistent
market
disruption
9.
Align
people
and
resources
to
enable
the
organization
to
drive
disruption
8.
Understand
that
innovation
=
change
for
your
people,
organizations
and
culture
7.
Establish
organizational
agility
to
rapidly
identify,
test
and
adopt
capabilities
within
90
days
6.
Change
expectations
through
experiential
learning
and
hands
on
experimentation
5.
Expand
supplier
ecosystem
to
identify
right
capabilities
instead
of
products
4.
Ensure
maximum
participation
with
business
users
to
establish
the
conditions
for
rapid
benefits
realization
3.
Accelerate
the
innovation
cycle
to
deliver
business
value
and
maintain
business
momentum
2.
Blunt
politics
and
egos
that
will
be
impacted
by
new
innovative
capabilities
1.
Focus
on
adoption
of
new
capabilities
to
drive
business
value

15. § Senior Executive Sponsorship
§ Dedicated Team
§ Specialized Technical Talent
§ Capital Resources
§ Streamlined Process
§ Aligned to Core Business
§ Senior Executive Sponsorship
§ Autonomous Function
§ Specialized R&D Talent
§ Venture Fund Resources
§ Unconstrained Process
§ Aligned to Future Markets
Wolf Pack
§ Senior Executive Sponsorship
§ Autonomous Function
§ Specialized M&A Talent
§ Venture Fund Resources
§ Return on Investment Focus
§ Aligned to Future Markets
Establish Organizational Model
Skunks Works Venture

16. Example: Organizational Agility
3-­6 Month
Execution
Tempo Required

17. BEYOND HEADSETS:
The Rise of Augmented Business Reality
(ABR)
Ty Harmon
Founder and Chief of Tech Recon
tyson.harmon@2thedge.com
Follow us on Twitter: @2thedgellc