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Thoughts on Data & Design

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Short intro for the BBC Circom panel 2016 setting out my views on data. Super short cut down version of this talk: http://www.slideshare.net/HollieLubbock/responding-to-context-using-data-to-design-experiences-that-care-about-customers

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Thoughts on Data & Design

  1. 1. HollieLubbock User Experience Designer @hollielubbock @codeandtheory
  2. 2. @hollielubbock Involves a deep understanding of users, what they need, what they value, their abilities, and also their limitations User Experience Design BBC DATA PANEL
  3. 3. Workshops BBC DATA PANEL
  4. 4. Clients BBC DATA PANEL
  5. 5. WISDOM KNOWLEDGE INFORMATION DATA From Data to Knowledge BBC DATA PANEL
  6. 6. DATA LITERACY AND THE NEED TO VISUALISE DESIGN ANALYSIS AND CUTTING THROUGH THE RUBBISH
  7. 7. Data Literacy Make it open BBC DATA PANEL
  8. 8. @hollielubbock Nothing is Free BBC DATA PANEL Users are giving away their data for trivial rewards
  9. 9. People don't know BBC DATA PANEL DON’T UNDERSTAND HOW PERSONAL INFORMATION IS USED 92% DO NOT TRUST ORGANISATIONS TO USE DATA RESPONSIBLY 57% http://www.bbc.co.uk/news/business-37476335
  10. 10. @hollielubbock Personalisation DURATION PLATFORM USER TIME CONTEXT FREQUENCY LOCATION FORMAT BBC DATA PANEL
  11. 11. @hollielubbock Make it Open BBC DATA PANEL We need to help people interpret data
  12. 12. @hollielubbock
  13. 13. We should all get to play with data Jer Thorp, “Data (v.),” OCR Journal #001, 2015 via https://medium.com/@blprnt/data-v-da0e0d24777c Illustrations by Sukjong Hong - http://sukjonghong.com/ BBC DATA PANEL
  14. 14. Cutting through Measure Measure BBC DATA PANEL
  15. 15. @hollielubbock Peaks and Troughs 0 41 42 43 44 45 46 47 48 49 THIS SHOWS US WHERE THERE IS UNUSUAL ACTIVITY. Cut the amount of data – only measure the exceptions, rather than business as usual. BBC DATA PANEL
  16. 16. @hollielubbock I WILL PRACTICE MY PROFESSION WITH CONSCIENCE AND DIGNITY; I WILL USE DATA TO FIND AND TELL THE TRUTH; I WILL USE WORDS THAT MEAN SOMETHING; I WILL STRIVE TO MAKE MY METHODS TRANSPARENT AND REPRODUCIBLE; I WILL USE DATA TO CLARIFY, NOT OBFUSCATE; I WILL PRESERVE THE INTEGRITY AND HYGIENE OF MY DATA; I WILL GET TO A GOOD QUESTION; Commandments of Data at C&T I WILL ANSWER QUESTIONS USING THE BEST FORM POSSIBLE, EVEN IF IT REQUIRES EDUCATING MY AUDIENCE; I WILL NOT HIDE UNWANTED RESULTS; I WILL USE ROBOTS TO DO ROBOT WORK, NOT HUMANS; I WILL MAINTAIN THE UTMOST RESPECT FOR PRIVACY; I WILL NOT USE MY KNOWLEDGE TO VIOLATE HUMAN RIGHTS AND CIVIL LIBERTIES; I MAKE THESE PROMISES SOLEMNLY, FREELY AND UPON MY HONOR. https://medium.com/@vndrewlee/the-analyst-s-oath-9ea7a56eb266#.xei2i08f1 BBC DATA PANEL

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