1. Introducing CRoPs
© 2015 The Growth Partnership, Inc.
What is CRoPs?
CRoPs is an online personal marketing plan used to keep your top 36 key contacts
organized. Your top 36 contacts consist of:
• 12 Key Clients
• 10 Vital Referral opportunities
• 14 Coveted Prospects
Highlights of the CRoPs Tool
• Tiles – View your top 36 contacts at a glance.
• Thought-Leadership – Easily position yourself as an industry expert by using the
content delivery system.
• Deals – Creates master pipeline for entire firm.
• Referral Manager – Captures all referrals that you receive from your contacts. You can
quickly see if your relationships are in balance based on mutual referrals.
How Does CRoPs Benefit Your Firm?
CRoPs is a user friendly online system that provides benefits for an individual team member
and overall firm. Below are just some of the key benefits for using CRoPs:
• Central location for your contacts – Keep all of your contacts in one place. Beyond your
top 36 key relationships, the CRoPs system will hold unlimited companies and contacts.
• Accountability – Each contact in the CRoPs system is color coded: green, yellow and
red. The colors relate to when you were last in contact with your key contacts. The
goal is to keep contacts green. CRoPs allows you to view other team members’ top
36 contacts for the firm. When one of your colleagues’ contacts changes to yellow or
red, you can give them a friendly reminder to update their CRoPs contact information.
• Prompts people to interact with key relationships – The CRoPs tool can be a
constant reminder to be in communication with your top 36. As previously stated,
the dashboard is color coded for easy viewing. It also lists the number of days your
contacts last received a thought-leadership email.
• Track deals and referrals – You can easily track the firm’s overall deals and project
referrals on the CRoPs Deals and Referrals page. These two pages will give an overall
pipeline to adequately predict the firm’s overall growth.
Next Steps
If you are interested in learning more about our online CRoPs application, and how it can help manage your firm’s key contacts, please visit
www.cropsdashboard.com.
Jeffery S. Pawlow
CEO and Managing Partner
314-447-2354 | jpawlow@thegrowthpartnership.com
Lindy Spurgeon
Business Development Manager
314-447-2368 | lspurgeon@thegrowthpartnership.com