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Europeana Creative Introduction


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Europeana Creative Introduction

  1. 1. Europeana Creative Introduction to the project Max Kaiser Head R&D, Austrian National Library Europeana Creative Kick-Off Meeting Austrian National Library, Vienna 21/22 February 2013@maxkaiser
  2. 2.
  3. 3. @maxkaiser
  4. 4. 1. creative industries seek to explore innovative ways to use existing data sources → develop exciting ideas, products and services → digital industry is a high growth sector → enormous potential for the cultural heritage sector2. digitisation sets the foundation for memory institutions to engage with creative industries @maxkaiser
  5. 5. however@maxkaiser
  6. 6. re-use of cultural heritage resources by creative industries, organisations and individuals is impeded by a number of obstacles (organisational, technical, legal, cultural, …)@maxkaiser
  7. 7. our expected impact “increase substantially the use and re-use of cultural heritage resources (and in particular those available through Europeana) by creative industries, organisations and individuals and bring out the economic potential of digitisation actions in Europe through innovative applications and services” (Expected impact of Objective 2.1.b)@maxkaiser
  8. 8. measures → impact provide Open Lab produce a environments for Content Re-Useexperimenting with Framework for cultural content Europeana increase the re-use → of cultural heritage resources by Creative Industries deliver technical inspire and support infrastructure to creative industries enable creative to re-use Europe’s re-use cultural heritage @maxkaiser
  9. 9. key facts→ Best Practice Network→ EC call: CIP-ICT-PSP-2012-6→ activity: CIP6 – theme 2 – digital content, open access and creativity→ duration: February 2013 – July 2015 (30 months)→ 26 partners from 14 member states→ 8 work packages→ 835 person months effort (= 28 FTEs / 70 person years)→ budget: 5.312.500 €→ 80% Community funding: 4.250.000 € @maxkaiser
  10. 10. project goals demonstrate that Europeana can facilitate the re-use of cultural heritage content made available by a diverse set of organisations support and promote “experimenting with models, innovative applications and services for creative re-use of cultural resources and in particular the material accessible through Europeana” by realising eight concrete objectives@maxkaiser
  11. 11. project objectives / 11. Europeana Open Laboratory Network → sustainable environment for experimentation and stakeholder engagement2. Europeana Content Re-use Framework → allow content providers to make their content available for specified re-use scenarios3. infrastructure and services → needed by Europeana to successfully support the re-use of European cultural resources and boosting creativity4. five pilot applications → history education, natural history education, tourism, social networks, design @maxkaiser
  12. 12. project objectives / 25. five open innovation challenges → for each of the five thematic areas: identify, incubate and spin-off five viable projects into the commercial sector6. business models → allow key stakeholders within Europeana ecosystem to develop applications and services based on the Europeana Content Re-use Framework7. evaluation → at key points in measure results of tasks against the strategic objectives of the project8. extensive stakeholder engagement campaign → promote Europeana’s cultural heritage content to the creative industries and the merits of creative re-use of it to cultural institutions @maxkaiser
  13. 13. @maxkaiser
  14. 14. consortium / 1→ Europeana Foundation with access to 2,200+ cultural heritage institutions→ creative hubs and associations with access to creative industries, tourism and educational professionals across Europe → European Design Centre BV → MFG Medien- und Filmgesellschaft Baden-Württemberg mbH → European Centre for Creative Economy → Aalto-korkeakoulusäätiö → Agence luxembourgeoise d’action culturelle ASBL ALAC → Culture24 → EUROCLIO Vereinigung – European Association of History Educators → EUN Partnership AISBL @maxkaiser
  15. 15. consortium / 2→ living labs in four member states → YouARhere / i-Marginal → Platoniq Sistema Cultural → Aalto-korkeakoulusäätiö → EUN Partnership AISBL→ technical and multimedia experts with a strong deployment record → National Technical University of Athens → Austrian Institute of Technology GmbH → Ontotext AD → Spild af Tid ApS → We Are What We Do Community Interest Company → WEBtic → Exozet Berlin GmbH → YouARhere → Semantika @maxkaiser
  16. 16. consortium / 3→ business planning specialists → European Business and Innovation Centre Network → Kennisland→ content providing cultural heritage institutions and museums → Austrian National Library → British Library → Netherlands Institute of Sound and Vision → Museum für Naturkunde → National Museum Prague @maxkaiser
  17. 17. ourobjectives@maxkaiser
  18. 18. objective 1 establish the Europeana Open Laboratory Network as a sustainable environment for experimentation and stakeholder @maxkaiser engagement
  19. 19. why?→ no platform to facilitate & inspire 1 stakeholders to experiment with re-use of cultural heritage resources→ access to documentation and sector knowledge scattered @maxkaiser
  20. 20. how? / 1→ Open Culture Labs: access to metadata and 1 cultural content available via Europeana → APIs & services for creative industry clients → start with 4 existing Living Labs→ standardised methodology, access to technical & business services and experimental content→ first clients: five pilot applications @maxkaiser
  21. 21. how? / 2→ facilitate: 1 1. design & implementation of each co-funded pilot 2. incubation & support of independent spin-off projects→ major driver: sustainability → maturity building approach: viable revenue- generating business models for sustainability beyond the end of the co-financed period @maxkaiser
  22. 22. objective 2 develop the Europeana Content Re-use Framework to allow content providers to make their content available for specified re-use scenarios
  23. 23. why? 2→ current Europeana Licensing Framework applies only to metadata→ lack of a Licensing Framework for content prevents re-use at scale @maxkaiser
  24. 24. how?→ implement Europeana Content Re-use 2 Framework in co-ordination with Europeana Cloud→ provide a permission management infrastructure allowing content providers to communicate conditions for content re-use scenarios @maxkaiser
  25. 25. objective 3 implement the infrastructure and services Europeana needs to support creative re-use of European cultural resources and long- term business development @maxkaiserer_w_252_roehrenpruefgeraet_frage_zur_erweiterung.html
  26. 26. why?→ Europeana supports only search & display of 3 metadata→ no access to the content referenced by metadata→ without adequate API metering, extended search and security: →commercial exploitation cannot occur →no incentive for heritage organisations to provide high-quality digital objects for re-use @maxkaiser
  27. 27. how? / 1 3→ deploy technical infrastructure and services to resolve the issues of storage, ingestion, legal infrastructure and re-use→ make available content supplied by project partners, Europeana & network providers @maxkaiser
  28. 28. how? / 2→ key areas of service enhancement: 3 → online console to experiment with APIs and sample data → scalable storage & caching architecture to support data for experimentation → taxonomy services to improve metadata lookup & linking → connection of curated metadata to user-generated data → geographic mapping & transformation algorithms to support mobile & augmented reality applications → image-similarity services to support innovative image- based applications across disciplines @maxkaiser
  29. 29. objective 4 create five pilot applications in five thematic areas
  30. 30. thematic areas→ history education 4→ natural history education→ tourism→ social networks→ design @maxkaiser
  31. 31. why?→ currently no “real-world” applications to 4 inspire projects based on re-use of cultural heritage aggregated by Europeana→ no clear incentive for creative industry to work with this material @maxkaiser
  32. 32. how? / 1→ five thematic areas: promising economic / 4 social value→ leverage skills of sector experts and industry stakeholders→ show potential for creative re-use of cultural content: → demonstrate re-use possibilities to creative industries → demonstrate benefits of providing access to memory institutions @maxkaiser
  33. 33. how? / 2→ use methodologies & facilities of Open Lab 4→ use technical infrastructure & services provided→ use content provided via Content Re-use Framework→ bring each pilot to production standard & document→ serve as reference implementation and showcase for the open innovation challenges @maxkaiser
  34. 34. objective 5 conduct five open innovation challenges, in five thematic areas, to identify, incubate and spin-off five viable projects into the commercial sector
  35. 35. why?→ no current opportunity for creative 5 industry to engage directly with Europeana stakeholders to propose new products and services @maxkaiser
  36. 36. how? / 1→ open innovation challenges in the 5 areas 5 →identify, incubate & spin-off viable projects →demonstrate innovative & sustainable services by re-use of Europeana metadata & content→ use infrastructure, network & services of Open Labs→ use services, APIs &content for experimentation→ use pilots as proofs-of-concept and reference implementations @maxkaiser
  37. 37. how? / 2 5→ select most viable project in each challenge theme→ provide business incubation & support package→ support each spin-off project for 3 months →assist in networking, promotion and marketing activities→ support other projects through incubation and support packs @maxkaiser
  38. 38. objective 6 identify business models that allow key stakeholders within the Europeanaecosystem to develop their own application and services based on the Europeana Content Re-use Framework
  39. 39. why?→ no clear business models for re-use projects 6 that demonstrate sustainable relationships between key customers, channels, resources, partners and costs→ wider industry adoption will depend on creation of these models @maxkaiser
  40. 40. how?→ key stakeholders: 6 → cultural heritage institutions & creative industries → stakeholders from specific thematic areas → related industries→ initial business models developed in focused workshops→ Content Re-use Framework designed to support these and other business models @maxkaiser
  41. 41. objective 7 evaluate the results at key points in the project and measure their success against the strategic objectives
  42. 42. why?→ Integrate learning capacity into the 7 structure of the engagement→ strong evaluation and feedback loop will result in better-tested and more immediately applicable outcomes @maxkaiser
  43. 43. how? / 1→ evaluate: 7 →Europeana Open Labs Network →technical infrastructure & service development →Europeana Content Re-use Framework →pilots →spin-off projects →business models →sustainability plan @maxkaiser
  44. 44. how? / 2→ promote continual improvement through the 7 lessons learnt→ apply learning to improve each cycle→ refine processes, procedures, products, approaches @maxkaiser
  45. 45. objective 8 undertake an extensive stakeholder engagement campaign promoting Europeana’s cultural heritage content to the creative industries and the merits of creative re-use to cultural institutions
  46. 46. why?→ without effort to engage stakeholders: 8 → no significant take-up project outcomes → no large-scale re-use of cultural heritage material→ without credibility by expert industry networks: → not possible to entice future actors to engage with new products or services or to collaborate with cultural heritage institutions @maxkaiser
  47. 47. how?→ 2 target stakeholders: 8 → creative industries and cultural heritage institutions→ engagement campaign: greater coverage→ project partners for extensive networking activities→ promote services and applications in each thematic area→ promote and encourage participation in the challenges @maxkaiser
  48. 48. ourstrategy k/rsg/sites/w/wartling/in dex.html
  49. 49. strategy→ our goal: encourage creative re-use of cultural content held by content providers→ our strategy for re-use scenarios provides: → confidence to content providers that their ownership rights are maintained → content only used under agreed terms → framework compensates content holders & provides creative industries with usage models → flexible APIs and services to facilitate → real world application examples @maxkaiser
  50. 50. ourmethodology@maxkaiser
  51. 51. methodology / 11. provide critical mass of metadata & content for re-use2. configure Content Re-Use Framework3. create technical infrastructure & Open Labs that facilitate re-use4. produce pilots that utilise & exemplify the infrastructure5. integrate existing Living Labs as hubs for co-creation6. run series of challenges for the creative industries to embrace re-use through the technical infrastructure7. incubate the most viable projects as spin-off businesses @maxkaiser
  52. 52. methodology / 2→ support approach by three additional activities: 1. marketing and promotion 2. evaluation 3. business sustainability @maxkaiser
  53. 53. pilot → challenge → spin-off co-funded pilot incubated spin-off incubateplan design prototype deploy evaluate refine challenge@maxkaiser
  54. 54. theproject@maxkaiser
  55. 55. thank you! @maxkaiser