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Europeana Creative
                 Introduction to the project




                        Max Kaiser
             Head R&D, Austrian National Library

                 Europeana Creative Kick-Off Meeting
                   Austrian National Library, Vienna
                         21/22 February 2013

@maxkaiser
www.slideshare.net/maxkaiser




@maxkaiser
@maxkaiser
1. creative industries seek to explore innovative
   ways to use existing data sources
     → develop exciting ideas, products and services
     → digital industry is a high growth sector
     → enormous potential for the cultural heritage sector


2. digitisation sets the foundation for memory
   institutions to engage with creative industries




 @maxkaiser
however
@maxkaiser
re-use of cultural heritage resources by
    creative industries, organisations and
         individuals is impeded by a
             number of obstacles

   (organisational, technical, legal, cultural, …)




@maxkaiser
our expected impact
  “increase substantially the use and re-use of
    cultural heritage resources (and in particular
  those available through Europeana) by creative
    industries, organisations and individuals and
   bring out the economic potential of digitisation
        actions in Europe through innovative
              applications and services”

             (Expected impact of Objective 2.1.b)



@maxkaiser
measures → impact

 provide Open Lab       produce a
 environments for     Content Re-Use
experimenting with    Framework for
  cultural content      Europeana
                                                increase the re-use

                                            →   of cultural heritage
                                                    resources by
                                                Creative Industries
 deliver technical   inspire and support
 infrastructure to    creative industries
  enable creative     to re-use Europe’s
      re-use           cultural heritage



 @maxkaiser
key facts
→ Best Practice Network
→ EC call: CIP-ICT-PSP-2012-6
→ activity: CIP6 – theme 2 – digital content, open access
  and creativity
→ duration: February 2013 – July 2015 (30 months)
→ 26 partners from 14 member states
→ 8 work packages
→ 835 person months effort (= 28 FTEs / 70 person years)
→ budget: 5.312.500 €
→ 80% Community funding: 4.250.000 €

 @maxkaiser
project goals
    demonstrate that Europeana can facilitate
       the re-use of cultural heritage content
         made available by a diverse set of
                   organisations

    support and promote “experimenting with models,
   innovative applications and services for creative re-use
      of cultural resources and in particular the material
                accessible through Europeana”
             by realising eight concrete objectives

@maxkaiser
project objectives / 1
1. Europeana Open Laboratory Network
     → sustainable environment for experimentation and stakeholder
       engagement
2. Europeana Content Re-use Framework
     → allow content providers to make their content available for specified
       re-use scenarios
3. infrastructure and services
     → needed by Europeana to successfully support the re-use of European
       cultural resources and boosting creativity
4. five pilot applications
     → history education, natural history education, tourism, social networks,
       design




  @maxkaiser
project objectives / 2
5. five open innovation challenges
     → for each of the five thematic areas: identify, incubate and spin-off five
       viable projects into the commercial sector
6. business models
     → allow key stakeholders within Europeana ecosystem to develop
       applications and services based on the Europeana Content Re-use
       Framework
7. evaluation
     → at key points in measure results of tasks against the strategic
       objectives of the project
8. extensive stakeholder engagement campaign
     → promote Europeana’s cultural heritage content to the creative
       industries and the merits of creative re-use of it to cultural institutions


  @maxkaiser
@maxkaiser
consortium / 1
→ Europeana Foundation with access to 2,200+ cultural heritage
  institutions
→ creative hubs and associations with access to creative industries,
  tourism and educational professionals across Europe
      → European Design Centre BV
      → MFG Medien- und Filmgesellschaft Baden-Württemberg mbH
      → European Centre for Creative Economy
      → Aalto-korkeakoulusäätiö
      → Agence luxembourgeoise d’action culturelle ASBL ALAC
      → Culture24
      → EUROCLIO Vereinigung – European Association of History
        Educators
      → EUN Partnership AISBL


  @maxkaiser
consortium / 2
→ living labs in four member states
     →   YouARhere / i-Marginal
     →   Platoniq Sistema Cultural
     →   Aalto-korkeakoulusäätiö
     →   EUN Partnership AISBL
→ technical and multimedia experts with a strong deployment record
     → National Technical University of Athens
     → Austrian Institute of Technology GmbH
     → Ontotext AD
     → Spild af Tid ApS
     → We Are What We Do Community Interest Company
     → WEBtic
     → Exozet Berlin GmbH
     → YouARhere
     → Semantika
  @maxkaiser
consortium / 3
→ business planning specialists
      → European Business and Innovation Centre Network
      → Kennisland
→ content providing cultural heritage institutions and museums
      →   Austrian National Library
      →   British Library
      →   Netherlands Institute of Sound and Vision
      →   Museum für Naturkunde
      →   National Museum Prague




  @maxkaiser
our
objectives
@maxkaiser
objective 1




                       establish the Europeana Open Laboratory
                           Network as a sustainable environment for
                               experimentation and stakeholder
                   @maxkaiser
http://d.lib.ncsu.edu/collections/c
atalog/ua023_025-003-bx0005-
004-028
                                         engagement
why?
→ no platform to facilitate & inspire
                                         1
  stakeholders to experiment with re-use of
  cultural heritage resources
→ access to documentation and sector
  knowledge scattered




 @maxkaiser
how? / 1
→ Open Culture Labs: access to metadata and
                                                       1
  cultural content available via Europeana
     → APIs & services for creative industry clients
     → start with 4 existing Living Labs
→ standardised methodology, access to technical
  & business services and experimental content
→ first clients: five pilot applications




 @maxkaiser
how? / 2
→ facilitate:
                                                      1
    1. design & implementation of each co-funded pilot
    2. incubation & support of independent spin-off
       projects
→ major driver: sustainability
    → maturity building approach: viable revenue-
      generating business models for sustainability
      beyond the end of the co-financed period




 @maxkaiser
objective 2




                                         develop the Europeana Content Re-use
                                        Framework to allow content providers to
                                              make their content available
                                             for specified re-use scenarios
http://en.wikipedia.org/wiki/File:G
lenfiddich_Distillery_stills_hall.jpg
why?
                                     2
→ current Europeana Licensing Framework
  applies only to metadata
→ lack of a Licensing Framework for
  content prevents re-use at scale




 @maxkaiser
how?
→ implement Europeana Content Re-use
                                                 2
  Framework in co-ordination with
  Europeana Cloud
→ provide a permission management
  infrastructure allowing content providers to
  communicate conditions for content re-use
  scenarios




 @maxkaiser
objective 3



                          implement the infrastructure and services
                        Europeana needs to support creative re-use
                           of European cultural resources and long-
                                 term business development
http://www.radiomuseum.org/forum/neuberg
                      @maxkaiser
er_w_252_roehrenpruefgeraet_frage_zur_erw
eiterung.html
why?
→ Europeana supports only search & display of
                                                  3
  metadata
→ no access to the content referenced by
  metadata
→ without adequate API metering, extended
  search and security:
   →commercial exploitation cannot occur
   →no incentive for heritage organisations to
      provide high-quality digital objects for re-use

 @maxkaiser
how? / 1
                                                3
→ deploy technical infrastructure and services to
  resolve the issues of storage, ingestion, legal
  infrastructure and re-use
→ make available content supplied by project
  partners, Europeana & network providers




 @maxkaiser
how? / 2
→ key areas of service enhancement:
                                                          3
     → online console to experiment with APIs and sample data
     → scalable storage & caching architecture to support data
       for experimentation
     → taxonomy services to improve metadata lookup & linking
     → connection of curated metadata to user-generated data
     → geographic mapping & transformation algorithms to
       support mobile & augmented reality applications
     → image-similarity services to support innovative image-
       based applications across disciplines



 @maxkaiser
objective 4


                      create
             five pilot applications
             in five thematic areas

http://d19sdi931o025v.cl
oudfront.net/cdn_120402
150336/images/detailed/
4/airline-pilot.jpg
thematic areas
→ history education
                              4
→ natural history education
→ tourism
→ social networks
→ design




 @maxkaiser
why?
→ currently no “real-world” applications to
                                           4
  inspire projects based on re-use of
  cultural heritage aggregated by
  Europeana
→ no clear incentive for creative industry to
  work with this material



 @maxkaiser
how? / 1
→ five thematic areas: promising economic /
                                                  4
  social value
→ leverage skills of sector experts and
  industry stakeholders
→ show potential for creative re-use of
  cultural content:
     → demonstrate re-use possibilities
       to creative industries
     → demonstrate benefits of providing access
       to memory institutions

 @maxkaiser
how? / 2
→ use methodologies & facilities of Open Lab
                                               4
→ use technical infrastructure & services provided
→ use content provided via Content Re-use
  Framework
→ bring each pilot to production standard &
  document
→ serve as reference implementation and
  showcase for the open innovation challenges


 @maxkaiser
objective 5




                        conduct five open innovation challenges, in
                       five thematic areas, to identify, incubate and
                            spin-off five viable projects into the
                                      commercial sector
http://www.kreisgemeinschaft-
wehlau.de/Tapiau%20Alt/105-
0043%20Start%20zum%20100
%20Meter%20Lauf.html
why?
→ no current opportunity for creative
                                     5
  industry to engage directly with
  Europeana stakeholders to propose new
  products and services




 @maxkaiser
how? / 1
→ open innovation challenges in the 5 areas
                                            5
   →identify, incubate & spin-off viable projects
   →demonstrate innovative & sustainable services
     by re-use of Europeana metadata & content
→ use infrastructure, network & services of
  Open Labs
→ use services, APIs &content for experimentation
→ use pilots as proofs-of-concept and reference
  implementations
 @maxkaiser
how? / 2
                                            5
→ select most viable project in each challenge
  theme
→ provide business incubation & support package
→ support each spin-off project for 3 months
   →assist in networking, promotion and marketing
     activities
→ support other projects through incubation and
  support packs


 @maxkaiser
objective 6




  identify business models that allow key
    stakeholders within the Europeana
ecosystem to develop their own application
   and services based on the Europeana
         Content Re-use Framework
why?
→ no clear business models for re-use projects
                                              6
  that demonstrate sustainable relationships
  between key customers, channels, resources,
  partners and costs
→ wider industry adoption will depend on creation
  of these models




 @maxkaiser
how?
→ key stakeholders:
                                                              6
     → cultural heritage institutions & creative industries
     → stakeholders from specific thematic areas
     → related industries
→ initial business models developed in
  focused workshops
→ Content Re-use Framework designed to
  support these and other business models


 @maxkaiser
objective 7




                            evaluate the results at key points in the
                           project and measure their success against
http://en.wikipedia.org/
wiki/File:Explorer_10_in
spection.jpg                         the strategic objectives
why?
→ Integrate learning capacity into the
                                         7
  structure of the engagement
→ strong evaluation and feedback loop will
  result in better-tested and more
  immediately applicable outcomes




 @maxkaiser
how? / 1
→ evaluate:
                                               7
     →Europeana Open Labs Network
     →technical infrastructure & service development
     →Europeana Content Re-use Framework
     →pilots
     →spin-off projects
     →business models
     →sustainability plan

 @maxkaiser
how? / 2
→ promote continual improvement through the
                                              7
  lessons learnt
→ apply learning to improve each cycle
→ refine processes, procedures, products,
  approaches




 @maxkaiser
objective 8




http://gratuitouslyy
ours.wordpress.com
/tag/fuck-door-to-
door-salesmen/




     undertake an extensive stakeholder engagement campaign
   promoting Europeana’s cultural heritage content to the creative
  industries and the merits of creative re-use to cultural institutions
why?
→ without effort to engage stakeholders:
                                                         8
     → no significant take-up project outcomes
     → no large-scale re-use of cultural heritage material
→ without credibility by expert industry networks:
     → not possible to entice future actors to engage with
       new products or services or to collaborate with
       cultural heritage institutions




 @maxkaiser
how?
→ 2 target stakeholders:
                                                          8
     → creative industries and cultural heritage institutions
→ engagement campaign: greater coverage
→ project partners for extensive networking
  activities
→ promote services and applications in each
  thematic area
→ promote and encourage participation in the
  challenges

 @maxkaiser
our
strategy
             http://www.subbrit.org.u
@maxkaiser   k/rsg/sites/w/wartling/in
             dex.html
strategy
→ our goal: encourage creative re-use of cultural
  content held by content providers
→ our strategy for re-use scenarios provides:
     → confidence to content providers that their ownership
       rights are maintained
     → content only used under agreed terms
     → framework compensates content holders
       & provides creative industries with usage models
     → flexible APIs and services to facilitate
     → real world application examples

 @maxkaiser
our
methodology
@maxkaiser
methodology / 1
1. provide critical mass of metadata & content for re-use
2. configure Content Re-Use Framework
3. create technical infrastructure & Open Labs that
   facilitate re-use
4. produce pilots that utilise & exemplify the infrastructure
5. integrate existing Living Labs as hubs for co-creation
6. run series of challenges for the creative industries to
   embrace re-use through the technical infrastructure
7. incubate the most viable projects as spin-off businesses




 @maxkaiser
methodology / 2
→ support approach by three additional activities:
   1. marketing and promotion
   2. evaluation
   3. business sustainability




 @maxkaiser
pilot → challenge → spin-off

                       co-funded pilot       incubated spin-off
                                             incubate
plan         design   prototype   deploy                evaluate
                                             refine




                                      challenge



@maxkaiser
the
project
@maxkaiser
thank you!
max.kaiser@onb.ac.at
www.onb.ac.at
www.slideshare.net/maxkaiser
www.linkedin.com/in/maxkaiser
gplus.to/maxkaiser
twitter.com/maxkaiser
  @maxkaiser

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Europeana Creative Introduction

  • 1. Europeana Creative Introduction to the project Max Kaiser Head R&D, Austrian National Library Europeana Creative Kick-Off Meeting Austrian National Library, Vienna 21/22 February 2013 @maxkaiser
  • 4. 1. creative industries seek to explore innovative ways to use existing data sources → develop exciting ideas, products and services → digital industry is a high growth sector → enormous potential for the cultural heritage sector 2. digitisation sets the foundation for memory institutions to engage with creative industries @maxkaiser
  • 6. re-use of cultural heritage resources by creative industries, organisations and individuals is impeded by a number of obstacles (organisational, technical, legal, cultural, …) @maxkaiser
  • 7. our expected impact “increase substantially the use and re-use of cultural heritage resources (and in particular those available through Europeana) by creative industries, organisations and individuals and bring out the economic potential of digitisation actions in Europe through innovative applications and services” (Expected impact of Objective 2.1.b) @maxkaiser
  • 8. measures → impact provide Open Lab produce a environments for Content Re-Use experimenting with Framework for cultural content Europeana increase the re-use → of cultural heritage resources by Creative Industries deliver technical inspire and support infrastructure to creative industries enable creative to re-use Europe’s re-use cultural heritage @maxkaiser
  • 9. key facts → Best Practice Network → EC call: CIP-ICT-PSP-2012-6 → activity: CIP6 – theme 2 – digital content, open access and creativity → duration: February 2013 – July 2015 (30 months) → 26 partners from 14 member states → 8 work packages → 835 person months effort (= 28 FTEs / 70 person years) → budget: 5.312.500 € → 80% Community funding: 4.250.000 € @maxkaiser
  • 10. project goals demonstrate that Europeana can facilitate the re-use of cultural heritage content made available by a diverse set of organisations support and promote “experimenting with models, innovative applications and services for creative re-use of cultural resources and in particular the material accessible through Europeana” by realising eight concrete objectives @maxkaiser
  • 11. project objectives / 1 1. Europeana Open Laboratory Network → sustainable environment for experimentation and stakeholder engagement 2. Europeana Content Re-use Framework → allow content providers to make their content available for specified re-use scenarios 3. infrastructure and services → needed by Europeana to successfully support the re-use of European cultural resources and boosting creativity 4. five pilot applications → history education, natural history education, tourism, social networks, design @maxkaiser
  • 12. project objectives / 2 5. five open innovation challenges → for each of the five thematic areas: identify, incubate and spin-off five viable projects into the commercial sector 6. business models → allow key stakeholders within Europeana ecosystem to develop applications and services based on the Europeana Content Re-use Framework 7. evaluation → at key points in measure results of tasks against the strategic objectives of the project 8. extensive stakeholder engagement campaign → promote Europeana’s cultural heritage content to the creative industries and the merits of creative re-use of it to cultural institutions @maxkaiser
  • 14. consortium / 1 → Europeana Foundation with access to 2,200+ cultural heritage institutions → creative hubs and associations with access to creative industries, tourism and educational professionals across Europe → European Design Centre BV → MFG Medien- und Filmgesellschaft Baden-Württemberg mbH → European Centre for Creative Economy → Aalto-korkeakoulusäätiö → Agence luxembourgeoise d’action culturelle ASBL ALAC → Culture24 → EUROCLIO Vereinigung – European Association of History Educators → EUN Partnership AISBL @maxkaiser
  • 15. consortium / 2 → living labs in four member states → YouARhere / i-Marginal → Platoniq Sistema Cultural → Aalto-korkeakoulusäätiö → EUN Partnership AISBL → technical and multimedia experts with a strong deployment record → National Technical University of Athens → Austrian Institute of Technology GmbH → Ontotext AD → Spild af Tid ApS → We Are What We Do Community Interest Company → WEBtic → Exozet Berlin GmbH → YouARhere → Semantika @maxkaiser
  • 16. consortium / 3 → business planning specialists → European Business and Innovation Centre Network → Kennisland → content providing cultural heritage institutions and museums → Austrian National Library → British Library → Netherlands Institute of Sound and Vision → Museum für Naturkunde → National Museum Prague @maxkaiser
  • 18. objective 1 establish the Europeana Open Laboratory Network as a sustainable environment for experimentation and stakeholder @maxkaiser http://d.lib.ncsu.edu/collections/c atalog/ua023_025-003-bx0005- 004-028 engagement
  • 19. why? → no platform to facilitate & inspire 1 stakeholders to experiment with re-use of cultural heritage resources → access to documentation and sector knowledge scattered @maxkaiser
  • 20. how? / 1 → Open Culture Labs: access to metadata and 1 cultural content available via Europeana → APIs & services for creative industry clients → start with 4 existing Living Labs → standardised methodology, access to technical & business services and experimental content → first clients: five pilot applications @maxkaiser
  • 21. how? / 2 → facilitate: 1 1. design & implementation of each co-funded pilot 2. incubation & support of independent spin-off projects → major driver: sustainability → maturity building approach: viable revenue- generating business models for sustainability beyond the end of the co-financed period @maxkaiser
  • 22. objective 2 develop the Europeana Content Re-use Framework to allow content providers to make their content available for specified re-use scenarios http://en.wikipedia.org/wiki/File:G lenfiddich_Distillery_stills_hall.jpg
  • 23. why? 2 → current Europeana Licensing Framework applies only to metadata → lack of a Licensing Framework for content prevents re-use at scale @maxkaiser
  • 24. how? → implement Europeana Content Re-use 2 Framework in co-ordination with Europeana Cloud → provide a permission management infrastructure allowing content providers to communicate conditions for content re-use scenarios @maxkaiser
  • 25. objective 3 implement the infrastructure and services Europeana needs to support creative re-use of European cultural resources and long- term business development http://www.radiomuseum.org/forum/neuberg @maxkaiser er_w_252_roehrenpruefgeraet_frage_zur_erw eiterung.html
  • 26. why? → Europeana supports only search & display of 3 metadata → no access to the content referenced by metadata → without adequate API metering, extended search and security: →commercial exploitation cannot occur →no incentive for heritage organisations to provide high-quality digital objects for re-use @maxkaiser
  • 27. how? / 1 3 → deploy technical infrastructure and services to resolve the issues of storage, ingestion, legal infrastructure and re-use → make available content supplied by project partners, Europeana & network providers @maxkaiser
  • 28. how? / 2 → key areas of service enhancement: 3 → online console to experiment with APIs and sample data → scalable storage & caching architecture to support data for experimentation → taxonomy services to improve metadata lookup & linking → connection of curated metadata to user-generated data → geographic mapping & transformation algorithms to support mobile & augmented reality applications → image-similarity services to support innovative image- based applications across disciplines @maxkaiser
  • 29. objective 4 create five pilot applications in five thematic areas http://d19sdi931o025v.cl oudfront.net/cdn_120402 150336/images/detailed/ 4/airline-pilot.jpg
  • 30. thematic areas → history education 4 → natural history education → tourism → social networks → design @maxkaiser
  • 31. why? → currently no “real-world” applications to 4 inspire projects based on re-use of cultural heritage aggregated by Europeana → no clear incentive for creative industry to work with this material @maxkaiser
  • 32. how? / 1 → five thematic areas: promising economic / 4 social value → leverage skills of sector experts and industry stakeholders → show potential for creative re-use of cultural content: → demonstrate re-use possibilities to creative industries → demonstrate benefits of providing access to memory institutions @maxkaiser
  • 33. how? / 2 → use methodologies & facilities of Open Lab 4 → use technical infrastructure & services provided → use content provided via Content Re-use Framework → bring each pilot to production standard & document → serve as reference implementation and showcase for the open innovation challenges @maxkaiser
  • 34. objective 5 conduct five open innovation challenges, in five thematic areas, to identify, incubate and spin-off five viable projects into the commercial sector http://www.kreisgemeinschaft- wehlau.de/Tapiau%20Alt/105- 0043%20Start%20zum%20100 %20Meter%20Lauf.html
  • 35. why? → no current opportunity for creative 5 industry to engage directly with Europeana stakeholders to propose new products and services @maxkaiser
  • 36. how? / 1 → open innovation challenges in the 5 areas 5 →identify, incubate & spin-off viable projects →demonstrate innovative & sustainable services by re-use of Europeana metadata & content → use infrastructure, network & services of Open Labs → use services, APIs &content for experimentation → use pilots as proofs-of-concept and reference implementations @maxkaiser
  • 37. how? / 2 5 → select most viable project in each challenge theme → provide business incubation & support package → support each spin-off project for 3 months →assist in networking, promotion and marketing activities → support other projects through incubation and support packs @maxkaiser
  • 38. objective 6 identify business models that allow key stakeholders within the Europeana ecosystem to develop their own application and services based on the Europeana Content Re-use Framework
  • 39. why? → no clear business models for re-use projects 6 that demonstrate sustainable relationships between key customers, channels, resources, partners and costs → wider industry adoption will depend on creation of these models @maxkaiser
  • 40. how? → key stakeholders: 6 → cultural heritage institutions & creative industries → stakeholders from specific thematic areas → related industries → initial business models developed in focused workshops → Content Re-use Framework designed to support these and other business models @maxkaiser
  • 41. objective 7 evaluate the results at key points in the project and measure their success against http://en.wikipedia.org/ wiki/File:Explorer_10_in spection.jpg the strategic objectives
  • 42. why? → Integrate learning capacity into the 7 structure of the engagement → strong evaluation and feedback loop will result in better-tested and more immediately applicable outcomes @maxkaiser
  • 43. how? / 1 → evaluate: 7 →Europeana Open Labs Network →technical infrastructure & service development →Europeana Content Re-use Framework →pilots →spin-off projects →business models →sustainability plan @maxkaiser
  • 44. how? / 2 → promote continual improvement through the 7 lessons learnt → apply learning to improve each cycle → refine processes, procedures, products, approaches @maxkaiser
  • 45. objective 8 http://gratuitouslyy ours.wordpress.com /tag/fuck-door-to- door-salesmen/ undertake an extensive stakeholder engagement campaign promoting Europeana’s cultural heritage content to the creative industries and the merits of creative re-use to cultural institutions
  • 46. why? → without effort to engage stakeholders: 8 → no significant take-up project outcomes → no large-scale re-use of cultural heritage material → without credibility by expert industry networks: → not possible to entice future actors to engage with new products or services or to collaborate with cultural heritage institutions @maxkaiser
  • 47. how? → 2 target stakeholders: 8 → creative industries and cultural heritage institutions → engagement campaign: greater coverage → project partners for extensive networking activities → promote services and applications in each thematic area → promote and encourage participation in the challenges @maxkaiser
  • 48. our strategy http://www.subbrit.org.u @maxkaiser k/rsg/sites/w/wartling/in dex.html
  • 49. strategy → our goal: encourage creative re-use of cultural content held by content providers → our strategy for re-use scenarios provides: → confidence to content providers that their ownership rights are maintained → content only used under agreed terms → framework compensates content holders & provides creative industries with usage models → flexible APIs and services to facilitate → real world application examples @maxkaiser
  • 51. methodology / 1 1. provide critical mass of metadata & content for re-use 2. configure Content Re-Use Framework 3. create technical infrastructure & Open Labs that facilitate re-use 4. produce pilots that utilise & exemplify the infrastructure 5. integrate existing Living Labs as hubs for co-creation 6. run series of challenges for the creative industries to embrace re-use through the technical infrastructure 7. incubate the most viable projects as spin-off businesses @maxkaiser
  • 52. methodology / 2 → support approach by three additional activities: 1. marketing and promotion 2. evaluation 3. business sustainability @maxkaiser
  • 53. pilot → challenge → spin-off co-funded pilot incubated spin-off incubate plan design prototype deploy evaluate refine challenge @maxkaiser
  • 55.