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APPLYING QUALITATIVE
RESEARCH PROCESSES TO
GOVERNMENT INITIATIVES
Meena Kothandaraman
@meena_ko
the city needed to hear
more stories about
people, and
their lifestyles
these stories would bring
human meaning to
existing quantitative
housing data
transparency and structure
we employed our rigorous
five-phased research approach
ALIGN PLAN GATHER ANALYZE APPLY
ALIGN PLAN GATHER ANALYZE APPLY
• What are some common behaviors and drivers when it
comes to housing choices?
• What are common motivations, pain points, and goals
for living in the city of Boston?
• What does “affordable” look like to those considered
middle income?
• What are some housing necessities beyond the scale of
the home unit? What defines necessity?
• What is the configuration of a middle income home and
what kinds of homes fit this configuration?
ALIGN PLAN GATHER ANALYZE APPLY
focus was on
aligning around
what needed to
be answered
city unfamiliar
with human-
centered
qualitative
research
ALIGN PLAN GATHER ANALYZE APPLY
ALIGN PLAN GATHER ANALYZE APPLY
focus was the
designed
interaction for a
three hour study
in-person
connection and
in-context
requirement
ALIGN PLAN GATHER ANALYZE APPLY
ALIGN PLAN GATHER ANALYZE APPLY
ALIGN PLAN GATHER ANALYZE APPLY
focus on
anchored
activities that
gave a platform
for articulation
stories were
complex and
abstract
ALIGN PLAN GATHER ANALYZE APPLY
ALIGN PLAN GATHER ANALYZE APPLY
focus on
emotional and
physical needs of
people
city more familiar
with number-
based data
ALIGN PLAN GATHER ANALYZE APPLY
ALIGN PLAN GATHER ANALYZE APPLY
focus on showing
potential for
qualitative
research through
pilot
socialization
didn’t happen
instantly
a structured process
helped organize the
abstract nature of
qualitative research
advocate for human-
centered inclusion in civic
programs
the City of Boston served
as a model with its human-
centered approach to
housing design
Thank you.
meena@twigandfish.com
@meena_ko
#keepithuman

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