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5.  Cost-effective approach – A properly planned and effectively targeted e-marketing
campaign can help your business reach target customers at a much lower cost compared to
traditional marketing methods.
 Reduction in prices through automation and use of electronic media E-marketing
presents a strong business case in cost savings, particularly in the areas of transactional
costs, customer service, digital media channels, print and distribution.
 24/7 marketing - with a website your customers can find out about your products and
make purchases even if your physical (bricks & mortar) premises are closed or you don’t
have physical premises at all.
 Personalised one-on-one marketing - e-marketing allows you to reach people who want
to know about your products and services directly. For example, many people take mobile
phones and PDAs wherever they go. By combining this with custom-made e-marketing, you
can create very powerful and targeted campaigns.
 Increased interactivity – e-marketing allows you to create interactive campaigns using
music, pictures and videos. Through two-way communications, co-operative games or
quizzes, you can involve your viewers and give them greater involvement and control over
their web experience.
 Increased ability to track results – e-marketing makes it easier to measure how effective
your campaigns are. It allows you to obtain detailed evidence about customers' responses to
your marketing, through the use of procedures such as pay per click or pay per act, etc.
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6. Affiliate Marketing:- It is a marketing practice wherein a business pays an online retailer, e-commerce
site or blog for each sightseer or sales that these websites make for their brand.
Display Advertising:- Display advertising is graphical marketing on the World Wide Web that
appears next to content on web pages, IM applications, email, etc.
Email Marketing:- Email marketing occurs when a company sends a commercial message to a
group of people by use of electronic email.
Inbound Marketing:- Inbound Marketing is the process of attracting the attention of prospects,
via content design, before they are even ready to purchase; the best and most cost-effective way
to convert strangers into customers and promoters of your trade.
Search Engine Marketing:- This is a form of marketing that promotes a business through paid
advertisement that appears on search engine result pages. This includes paid settlement,
contextual advertising, paid enclosure or through search engine optimization.
Viral marketing:- Internet advertising or marketing that spreads exponentially whenever a new
user is added. Viral marketing accepts that as each new user starts using the services or product,
the advertising will go to every person with whom that user interacts.
Social Media Marketing:- or SMM, is a form of internet marketing that implements various social
media networks in order to achieve marketing communication and branding goals. Social media
marketing primarily protections activities involving social sharing of content, videos, and pictures
for marketing purposes.
Search Engine Optimization:- Search engine optimisation is the art of getting a website to work
better with search engines like Google (and Bing & Yahoo), and to look for possible, profitable,
ranking chances through keyword research.
Blog Marketing:-Blog marketing is the process of reaching a business' prospects through the use
of a blog.