This document outlines the design of a beer recommendation mobile app called BeerBuddy. It includes a customer journey map showing the user experience from deciding on a beer to enjoying it. It also contains personas for two target user types - Jason, a novelty-seeking beer lover, and Nicholas, a connoisseur always seeking the best beer. Sketches, user flows, and a prototype were created for the BeerBuddy app.

1. BeerBuddy
user experience design
Corneil Van der Spek

2. the problem

4. the solution

6. customer journey map

7. Deciding Waiting Purchasing Unpacking Enjoying
There is
more
excitement
when the
Beer Buddy
app is along
for the ride!
Use Beer
Buddy to get
an instant
recommend-
ation. Plus
get beer tips
from
friends.
You’ve
chosen an
untried
beer. The
anticipation
is sweet!
Unpacking
the untried
beer brings
a feeling of
satisfaction.
Bliss! The
new beer is
wonderful!
Customer Journey Map
Happy
Unhappy

8. personas

10. Jason
Age: 32
Occupation: UX Designer
Personality Type: Trailblazer
Behaviour: Driven by novelty, always looking
for a new beer to love
Favourite beer: Barking Squirrel Lager
Favourite saying: It’s beer o’ clock!

12. Nicholas
Age: 44
Occupation: Banking executive
Personality Type: Connoisseur
Behaviour: Driven by refined taste, always
seeking the very best
Favourite beer: Estrella Damm from Barcelona
Favourite saying: So many beers, so little time!

13. sketches

19. user flows

26. prototype

27. https://invis.io/GZ55594XV

28. image credits
beer shelves photo: Henry Van der Spek
man on couch photo: startupstockphotos.com
black and white man photo: Patrick Merritt
beer mug icon: Pascual Bilotta, from Noun Project
heart icon: Michal Czekala, from Noun Project
check mark icon: Tom Walsh, from Noun Project
die icon: Bohdan Burmich, from Noun Project

29. Corneil Van der Spek
@torontotype
ca.linkedin.com/in/corneilv
corneilvanderspek@yahoo.com