Best Practices for Social Business Champions

Social Business Adoption
Role of the Social Business Champion

© 2014 International Business Machines Corporation 2
Relationships Fuel Social Business
Network
Organization
Process Roles
Populations
Connected
Open
People-centric
Everywhere

© 22001144 IInntteerrnnaattiioonnaall BBuussiinneessss MMaacchhiinneess CCoorrppoorraattiioonn 33
Connections Collaboration Suite

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Use the navigation toolbar at
the top of every page

Social Connects People Differently
My Network My Communities

How do I use My Network

Communities
 Knowledge Resources
 Social Document Libraries
 Wikis, etc
 Achieve Team & Project Outcomes
 Form Communities of Practice
 Drive Business Initiatives

Types of communities
Public Moderated Restricted
• Content is visible to
• Content is visible to
anyone with intranet
anyone with intranet
access [AD]
access)
• Anyone with intranet
access can join
access can request to
• Members can
join. Owners approve
create/post new content.
requests.
Non-members can
• Members can create/post
comment on existing
new content. Non-members
content.
can comment on
existing content.
• Content is only visible to
members.
• Only members can see
that the Community
exists.
access can be added as a
member. Only owners can
add new members.
• Members can create/post
new content. Non-members
cannot access
content.
Ideal for gathering people with a
common organization, interest
Ideal for project
teams and
departments

Who are the Champions Leading?

© 2014 In Intteerrnnaattiioonnaall BBuussiinneessss MMaacchhiinneess CCoorrppoorraattiioonn 1100
Understand Social Capabilities
Drive Human Relationships

Deep Dive Sessions
1. Finding and Leveraging Expertise
2. Sharing Knowledge
3. Running a Project / Leading a community
4. Social Communications

Leverage Expertise
Establish who the experts are
Find the right expertise
Engage expertise when
Leverage expertise
Allow experts to build their
social reputation

Knowledge Sharing
Finding information
Share Knowledge
Learning
Progress Ideas
Discover Insights

Open Communication
Publish into networks
Engage in conversations
Listen

Social Cooperation
Managing individual work
Working with your network
Manage collaborative work

Understand Mobile Access
Top Mobile Features
1.Instant Messaging (IM App)
2.Profiles (Connections App)
1. Find People Info
2. Status Updates
3.Activities (Connections App)
4.Files (Connections App)
5.Meetings (Meetings App)
6.Communities (Connections App)

How Are You Going To
Get Started?

New Social Behaviors for Champions
Rinse and Repeat
 Update your Status Every Day
 Edit Your Profile
 Tags
 Photo
 Corporate Data
 Check your Homepage daily
 Keep up to date
 Set your Newsletter
 Email notifications

Change Ye Olde Ways
Un-Adopt and Transform
 Collaborate openly and in the new spaces
 Use My Files
 Use Activities to Manage Work
 Post on Boards
 Ask questions
 Share thoughts
 Inform
 @mention

Champion Social Growth

Work Together
Form A Champion Network
 Invite Each Other into your Network
 Follow each other
 Consider why you’d want to form a Community
 Share tips, ideas, suggestions
 Answer questions; solve problems
 Communicate Policies
 Document How-Tos (eg. Mobile)
 Funnel user feedback
 Ideation about needs
 Feature changes
 Customizations
 Integration

Examples of how to Support your Colleagues
 Respond to Forums
 Use your Streams
 Get help from your Network/Community
 Send Newsletters
 From Connections use the various notification features
 Craft a custom Newsletter
 Publish Guidance
 Specific to your Initiative
 Publish Consumables
 Host Events
 Monitor Activity
 Metrics
 Being Present
 Use the Platform

Guide Others
Communication Plan
Communication
Channels
 Leverage email
 F2F Meetings
 Host Web Conferences
 Existing Intranet

Guidance
Onboard to the Pilot Platform

Learn the System
Watch Tutorials
 Read Help
 Access In-Context Tips
 Prototype before adding others
 Create User How To Content

Thank you!

Connections“Flight School”
Adoption Support of Pilot Users

The Flight School Model
 Based on a series of successful Pilot plans
 Sample Communications Plan for fostering the adoption of the Connections
Platform
 Five-week “flight school” Activities
 Adaptable
 Common Format
 Instructor Prepares
 Instructor Communicates
 Student Does
 Instructor Communicates
 Each week contains:
 Activities and tasks for the Student Pilots
 Weekly Student Pilot expectations/tasks to be completed
 Activities and tasks for the Flight Trainers (ie, YOU)

Goals by Week
Week 1: On-board Systems Check
 “Matriculate” each student pilot into Flight school
 Get them started with the Connections Collaboration Suite
Week 2: Taxing down the Runway
 Build and start to leverage their network
 Understand the value of sharing
Week 3: Taking Flight
 Once in the air, the student pilots will have a 10,000 ft perspective of the their
communities and effectively collaborate
Week 4: Connecting Flights
 Realize the power of social interactions
 Access knowledge and resources
 How to contribute
Week 5: Cleared for Takeoff
 Use of Advanced Features – esp Mobile
 Confidently Create their own Collaboration Spaces
 Graduation & where to find help

Week 1
Flight Instructor Activities
1. Create a new Connections Pilot Community
 Include forum, blog, bookmarks, activities
 Send e-mail to invite all of the student pilots
 Integrate the blog and direct student pilots to post questions in the Flight
Training Forum
1. Plan the Pilot Community Blog
 Flight Instructors need to blog, daily
 Create an editorial calendar for the Community blog
 Determine up front what entries you need for each day
 Assign each to members of the Flight Instructor team
 Blog entries should be written, three days in advance
1. Add Students to Community
 Add them to your network
 Follow them

Week 1
Pre Mission Briefing - email & Blog Post
 Welcome and overall plans and goals for the training program
 Include a link to the Connections Pilot Community
 List overall program expectations; student pilots will need to
 Carry out a small list of assignments each week
 Attend a weekly call/web conference for five weeks
 Post questions in the Connections Pilot Forum
 Learn who their community advocate is & solicit their assistance as needed
 Check the Flight Training Blog daily for news, updates, and tips
 Include time & date of the Week 1 Mission Briefing

Week 1
Student Pilot Assignments
Before Week 2’s Mission Briefing, each student pilot should:
1.Updated their Profile
2.Built their IM “buddy list”
3.Read & Followed the Blog
4.Attend the eMeeting

Week 1
Mission Briefing
 Outline the overall program and restate weekly expectations
 Demo this week's assignments
 Demo the Pilot Community and how to access the Blog
 Demo how to edit a their Profile, and how to tag
 Demo how to follow the Blog, make comments, @mention, etc
 Describe how to get help
 Demo posting to Forum
 Remind them the time & location of week 2’s Mission Briefing

Week 1
Post Briefing - Email
Remind Pilot “Students”
1.Expectations from week 1
2.Time and location for Week 2
3.How to get help
4.Appreciate of their Committment

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