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1. What is digital marketing?
Digital Marketing, also known as Internet Marketing, is a form of marketing that can be done through
any electronic device. Marketers or advertisers use this type of marketing to promote products and
services through social media channels like social networking sites, display ads, email search engine
optimization (SEO), pay-per-click (PPC), etc. Digital Marketing is quite different from traditional
marketing where marketers use offline channels like billboards, tv ads, magazines, newspaper, etc.,
for advertising their products or services.
Ever since the dot com bubble boom happened in the late 1990s, organizations and companies have
started relying on digital marketing ever than before. Post pandemic phase has given a push to
businesses to move to online marketing. Even though people still get fascinated by creative billboards
when they see them on road yet they spend 80% of their time online. India’s digital journey is one of
vitality as it had the world’s second largest internet population at over 749 million users in 2020. Of
these, 744 million users accessed the internet via their mobile phones. Estimates suggest that this
figure would reach over 1.5 billion by 2040.
The majority of businesses have turned to Google and Facebook to generate revenue that traditional
media companies failed to do so. The amount spent on digital advertising in 2022 is up 16.2 percent
from $491.70 billion in 2021. The global digital advertising market in ads. With nearly 5 billion people
using the internet worldwide, it’d be a heavy loss for big companies and small businesses not to
invest in digital marketing in their marketing strategy.
As a marketer, it is critical to use the digital domain with an online advertising presence, by
developing a brand and giving a fantastic customer experience that attracts more potential
consumers, and more, through a digital strategy. A digital marketing plan enables you to engage with
channels. As a consequence, you can create your personal brand, give an excellent customer
experience, attract new clients, and much more.
Importance of digital marketing?
Let us look at the importance of digital marketing, the uses and understand what makes it an evitable
component in the marketing strategy nowadays:
Affordability-
Organizations are focusing on long-term marketing goals and hence are always keen on getting more
out of less.
Flexibility-
Unlike traditional marketing practices, digital marketing offers flexibility to marketers as different
marketing campaigns can be designed and run for various types of customer segments. Not only this,
various goals can be set for different marketing campaigns to cater to different group of the target
audience.

2. Multimedia-
The options available with digital marketing are numerous. This domain uses multimedia channels to
promote its products. For example - A social media content strategy uses Linkedin, facebook, twiiter,
youtube, etc. The location enables digital marketing is also one such emerging technique wherein
customers get push notifications.
Tracking-
Digital marketing not only offers flexible campaigns and promotions but also allows marketers to
effectively track their performance and KPIs. With the help of google analytics, digital marketers can
get insights and aim for better decision-making for future sales planning.
Authority-
Digital marketing allows marketers to have total control and authority over the marketing processes
instead of depending on third party vendors. Digital marketing helps marketers to take ownership of
their marketing efforts, whether the results are as per the set goals and expectations or not.
Influencer engagement-
There are various influencers who are important for spreading positive word of mouth about the
products and services. These influencers are basically individuals who have a greater social presence
and are followed by the mass. Digital marketing is the best way to reach out to these influencers.
Modules in digital marketing?
Local seo
Seo
Email marketing
Affiliate marketing
Ecommerce marketing
Dropshipping
Sales funnel
Marketing automation
Content marketing
Freelance
Website designing
Social media marketing
Facebook marketing

3. Linkedin
Twitter
Instagram for business
Snapchat
Agency setup
Video marketing
Influencer marketing
Web analytics
Google ads
Sms marketing
Telegram
Whatsapp for business
Quora marketing
Pinterest
Online pr
Lead generation
Mobile marketing
Scope in digital marketing?
The scope of digital marketing in 2024 is much more. Digital marketing trends evolve each year as
more companies enter in the new technologies and starts new trends. Looking ahead to 2024, here
are some trends that will help continue to shape this space-
Analytics-
Digital marketing analysis is typically done after the fact. Marketers will publish a piece of content,
for instance, and then check to see how effective it was after a few weeks. This is certainly helpful,
but real-time analytics is beginning to shake up the world of digital marketing.
Social media influencers-
Advertisers in all sectors are connecting with social media influencers to help enhance their brands.
This is proving to be an effective digital marketing strategy, largely because consumers tend to trust
other consumers more than companies advertising products. Expect more companies in 2024 and
beyond to use these influencers for promoting sales. Also, expect to see fewer celebrities promoting
products, as consumers have grown relatively weary of their endorsements. Instead, the trend is

4. moving toward influencers. One example is make-up artist James Charles, who has become a
celebrity but also has expertise specific to cosmetics.
Video marketing-
Video will remain a top strategy in 2024, as digital marketers capitalize on user's short attention
spans and desire to view content instead of reading it. Since 74 percent of consumers United States
watch online videos each week, this medium will continue to play a significant role in connecting
customers and businesses. Most social media channels support video hosting and sharing. One trend
to watch out for is SEO for images and video. Typically, people type in keywords relating to a
particular image or video, but this can be tedious. More users are discovering that they can use
existing or new images to search, closely related images online.
Where to do digital marketing?
The role of a digital marketer is entrepreneurial that involves the ability to understand the behavior
of the target audience by applying digital marketing knowledge. Besides that, it also requires the
proficiency to synthesize analytics and communicating effectively with clients. Let's have a look at
what do renowned digital marketers do. Digital marketing is an in-demand field with a growing
impact because it offers brand & companies the opportunity to reach billions of people using the
internet and social media platforms today. On average, advertising, promotions, and marketing
manager roles are projected to grow by 6 percent between 2022 and 2032, according to the US
Bureau of labor statistics Glassdoor estimates that the average salary for a digital marketing manager
in the United States is $93,192 as of October 2023. The scope of digital marketing in India picked up
right from its introduction because of its ability to market products and services to a larger global
audience at affordable rates. The choice of advertising your products online to only those who fit
your target audience or remarketing your ads specifically to people who showed interest in the past
is one of the many reasons why offline marketers shifted to digital marketing. Speaking the statistics,
93% of all online interactions start with a search engine. This states how important it has become to
make SEO-friendly content so that you can rank on Google as well as other search engines. Ranking
your website on the top of search engine results Organically & by paid means is the best form of
advertising your business. Digital marketing managers strategize and implement a brand's complete
digital presence. The leverage every channel under digital marketing to promote a business's
product/services with the key goal of increasing their sales cost-effectively. The main responsibility of
a manager is leading the marketing team and reporting to the head of the company.