James Bensman is a regional sales manager with over 20 years of experience in consultative sales of enterprise resource planning (ERP) systems, identity management, and autoID technologies to corporate and government clients. He has a track record of successfully growing sales and revenues through strategic channel partnerships, product development, and dynamic market development campaigns. Bensman holds a BA from SUNY at Buffalo and has received numerous achievement awards for his work within the Department of Defense contracting community.

1. JAMES R. BENSMAN
19334 Ackerman Avenue Los Angeles, CA 91321 661-714-6240 james.bensman@gmail.com
Regional Sales Manager
Corporate, OEM and Aerospace Clients / C-Level & Consultative Sales / AutoID & ERP Systems &
Component/ Site Analysis / Strategic Channel Partnerships / Recognized Subject Matter Expert Identity
Mgmt.
An award-winning professional with success in high growth environments, I drive complex, solutions-based sales to
industry leaders General Dynamics, AAFES, Lockheed Martin, Booz Allen Hamilton, Boeing, DoD, Navy
Medical, GHX, Hamilton Sundstrand, Cardinal Health, etc. My successful track record includes consultative
sales in the highly technical ERP and Management arena.
Experienced in strategic development, I bring targeted consulting expertise and problem solving to support
business growth. I utilize analytical tools for developing and implementing strategies and technology solutions.
Primary goal: to identify additional business value opportunities and achieve ongoing Return on Investment (ROI).
. My primary accountabilities include:
 Provide visibility across enterprise functions and departments.
 Utilize ERP to extract intelligence and help drive overall ROI strategy
 Detailed definition of exception, alert or summary data and selective drill-down
 Utilize an exception management approach to facilitate alert (trigger) notification via Workflow and Event
management
 Quantify and monitor ongoing ROI revenue generating contributions.
 Lead new product introduction and develop appropriate sales tools for new products.
 Develop and communicate training and ‘lessons learned ‘for key management.
 Participate in trade shows (NDIA, NAPM, PBL, HIMSS, MRO, etc.), online webinar presentation, site visits,
Detailed prospecting, etc.
Shared Accountabilities:
 Drive segment strategy & execution with team
 Deploy segment product roadmaps
 Drive global business development and ecosystem development
My BA is from SUNY at Buffalo. A winner of a variety of achievement and attainment awards, received letter of
appreciation from the US Office of the Secretary of Defense for work within the DoD contractor community
including: DLA, DISA, OSD AT&L, AMC, US Marine Corp Logistics, AFLMA, NAVAIR Logistics, etc.
SELECTED ACCOMPLISHMENTS
Implemented Dynamic Market Development campaigns, creating demand. Clients needed to grow ID
Management systems sales. Drove solution sales to industry leaders: General Dynamics, Thales and Honeywell,
(among other Prime and Tier 1- 3 contractors) and ROI analysis. Applications include: Supply Chain Management
(SCM), Program Capture, Sustainment, Serialized Item Management(SIM), Product Lifecycle, Performance Based
Logistics (PBL), Program Management, Manufacturing Execution Management, Business Intelligence and
Technical Services. Software included Microsoft.NET, Savi I-Guides, SAP, SQL, ASP. NET, etc.
Implemented Training Center . DoD adopted strict electronic protocols for access and tracking contractual
fulfillment. Developed UID Journal label and packaging consulting practice, site analysis, seminars, lessons
learned and training resource center growing company into recognized industry expert on business transformation.
Consultant to General Gary Ambrose, (AF Ret.) IBM VP Government Services, MG William Crosby, (Army),
General Pillsbury (AMC). Supervise staff of 6.
Product Development grew company revenues. Precision Dynamics faced revenue loss due to stale markets.
Developed network access consulting service application modules for AIDC, WMS and ERP systems. Developed
distributor network and negotiated product applications with OEM/VARs. Increased product profits and company
revenues to $75M. Supervise staff of 8.
Took startup to profitability with dynamic sales process. Startup, ID MANAGEMENT SYSTEMS and RF
Hardware OEM Keri had no effective sales or distribution plans in place and was losing ~$200K/month. Originated

2. sales and marketing channels, effectively recruiting dealers and building sales base. Increased annual sales to over
$14M in less than four years.
Increase profit margins through high volume sales. Competition drove down profit margin on Builders
Hardware security products. Developed ID Management application products and services for military base and
hospital markets using volume discounts and subcontractors to help with large installations (Washington Navy
Yard, Andrews AFB, Bethesda Medical Center, Ft. G. Meade, etc). Increased profit margin from average of 18% to
65%.
CAREER HISTORY
Managing Partner, UID Journal div. /Marketechniqs, Inc., 2004 to present. Marketing of consulting services and
products. Advise clients on strategic ID Management application deployment. Expertise in DoD contracting, Unique
Item ID (UID), ID Management, Defense Acquisition Regulations (DFAR), Enterprise Resource Planning (ERP) in
manufacturing lifecycle management, inventory and warehouse management, Performance Based Logistics (PBL),
customer relationship management (CRM), Financial Management identity management, automated identity
management data collection(AIDC) and other modules. Strategic clients include DoD Contractors (Primes, Tier 1-
3), Manufacturers, and Agencies.
Market Development Manager, Precision Dynamics Corporation, 2000 to 2003. Recruited by $75M Security, ID
Management and Access Control firm to identify and implement strategic OEM/VAR for RF Silicon Products.
Directed launch of Access applications including WMS and ERP systems.
Inside Sales Manager, Keri ID Management Systems, 1996 to 2000. Recruited by start up security access control
company to open dealer/distribution channels. Grew company to over 1000 new dealerships. Led product launch,
configured RF Silicon hardware and software products (including networked systems and photo badging) and
trained dealers.
Sales Manager, Automatic Systems, Inc., 1992 to 1996. Hired to lead ID Management industrial and institutional
sales for company specializing in installation of both access and entry systems. Developed and managed accounts
and designed/proposed products and services.
Earlier: Field Sales Manager, Builders Hardware Corporation and Sales Manager, AA ID Management Security
Systems.