Brand value can increase sales, influence, and profits. It is measured through cost, market, income, revenue premium, and customer-based valuations as well as net promoter scores. Building brand value involves market research, quality design, advertising, sponsorship, and creating brand recognition, loyalty, communication, association, and authenticity with customers.

1. BENEFITS OF BRAND VALUE
•
• Increased sales
• More Influence
• Higher profits

2. How to measure brand value
 Cost-based Valuation
 Market-based valuation
 Income-based valuation
 Revenue premium valuation
 Customer-based valuation
 Net promoter score (NPS):

3. What makes a brand valuable to
customers?
 Brand Recognition and brand awareness
 Brand loyalty
 Effective communication
 Brand association
 Authenticity

4. How do you build brand value?
•Market research
•High-quality design
•Advertising and marketing
•Sponsorship