Come hear how the Surface User Experience team is focusing on design and user experience as a key driver for creating more natural, intuitive and emotional products. Learn how Surface shifts the approach that has been used for more than thirty years of making users learn the language of computers and products to an entirely new approach where technology, computers, and products learn the language of people: touch, voice, and gesture.

12. Surface User
Experience

13. Surface UX

14. SUX

15. credit: sarcasticgamer.com

19. Defining Experience
Microsoft Natural History
Natural User Experience Vision
Designing Surface

21. credit: sapient.com

22. credit: sapient.com

23. credit: gain1.aiga.org

24. “There is no such thing
as Experience Design.”
Liz Sanders
credit: maketools.com

25. credit: maketools.com

26. “Experience is a subjective event, felt only
by the person who has the experience.
Experience is ephemeral, i.e., lasting only
for the moment. Experiences that have
already been lived and felt I will call
memories. Experiences not yet lived or felt,
but imagined, I will call dreams.
Experiencing is the point where memory
and imagination meet.”
credit: maketools.com

27. “Experience is a subjective event, felt only
by the person who has the experience.
Experience is ephemeral, i.e., lasting only
for the moment. Experiences that have
already been lived and felt I will call
memories. Experiences not yet lived or
felt, but imagined, I will call dreams.
Experiencing is the point where memory
and imagination meet.”
credit: maketools.com

28. “Experience is a subjective event, felt only
by the person who has the experience.
Experience is ephemeral, i.e., lasting only
for the moment. Experiences that have
already been lived and felt I will call
memories. Experiences not yet lived or felt,
but imagined, I will call dreams.
Experiencing is the point where memory
and imagination meet.”
credit: maketools.com

29. credit: maketools.com

31. credit: billbuxton.com

42. credit: nextgendesigncomp.com

43. credit: startsomethingpc.com

52. The vision of Natural User Experience
(NUE) is to deliver intuitive, seamless
experiences that unfold through natural
human input.

54. credit: Arnold Reinhold

61. Metaphor
Relationship
Control
Flexibility
Behavior

62. Metaphor

63. CLI Textual
GUI Graphical

64. CLI Textual
GUI Graphical
NUI Physical

65. Relationship

66. CLI Abstract
GUI Indirect

67. CLI Abstract
GUI Indirect
NUI Direct

68. Control

69. CLI Directed
GUI Exploratory

70. CLI Directed
GUI Exploratory
NUI Contextual

71. Flexibility

72. CLI High
GUI High-Medium

73. CLI High
GUI High-Medium
NUI Low

74. Behavior

75. CLI Static
GUI Dynamic

76. CLI Static
GUI Dynamic
NUI Realistic

77. Physical
Direct
Contextual
Focused
Realistic

79. Natural & Intuitive

80. Unique & Magical

81. Social & Together

82. Aware & Responsive

83. Premium & Authentic

84. Concepts & Prototyping
Content is the Interface
The Right Team

87. Content is the Interface

92. The Right Team

98. MIX Sandbox
www.surface.com
daniel.makoski@microsoft.com

99. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.