The document discusses how to make smarter decisions with Google Analytics. It talks about developing an analytics strategy focused on business goals and the right questions, then implementing the proper tools and processes to get the needed data and insights to prioritize actions and drive results. Some common reasons for analytics failure include a lack of strategy, plan, proper implementation, data overload, distrust of data, barriers to accessing data, and failure to take action on insights.
Presented at SUPERWEEK 2014, Caleb Whitmore makes the case that, as digital analysts, we're really more data artists than data scientists because. Caleb explains how he sees data as simply a means of understanding human interactions and that by analyzing the data of those interactions we (analysts) can better understand people and help to ultimately solve their problems. As the the argument goes, this process is more artistic and creative than scientific.
Adaptive apps as the name suggests, anticipate and adapt to the needs of each customer to deliver more relevant and profitable interactions. By combining predictive analytics, big data, and APIs, they deliver individualized experiences that build strong, lasting relationships with customers. Adaptive apps promise to revolutionize how we imagine, design, and build apps and APIs for a wide variety of use cases.
In this track keynote, we’ll introduce the concept of a adaptive app, describe the opportunities they present, and discuss how you can start taking advantage of predictive analytics and APIs to accelerate your business.
Data-Driven Requirements for User-Stories on JustAnswerVlad Mysla
Process of switching to Data-Driven Requirements for User-Story creation. It has information about internal JA tools, which isn't useful for anyone outside the company.
Acceptance, accessible, actionable and auditableAlban Gérôme
Many a stakeholder presented with actionable insight have expressed doubts about data quality, its relevance or potential impact. In other cases, the stakeholders will want a data analyst who also commands knowledge of the business or a similar unicorn. The web analytics practitioners would rise to the challenge, and the stakeholders will then want their own Hans Rosling and his dazzling data visualisation and raconteur sills. Your stakeholders are silently experiencing the data transformation like a conservatorship. How can you help them perceive your efforts like a temporary guardianship from which they will emerge as ready to face your data-driven competitors?
How to Tell a Story With Your Google Analytics DataJeff Sauer
If you are sending reports without adding insight, you are part of the problem. Ain't nobody got time for that crap. It's time that you start to increase the collective knowledge of your organization. It's time that you start telling a story with the data that you collect.
How do we get there? First, we need to start by understanding the data we collect. But quickly, it is time to turn that data into information. Creating information from data is actually pretty easy. Even a computer can do it with great accuracy.
Quickly after you create information, it needs to be turned into a narrative that others can understand. It needs to be turned into a story!
This presentation shows how to take data and information and turn it into knowledge that can be understood throughout your entire organization. This is how we form institutional knowledge, and how we make ourselves better as marketers.
This presentation was delivered at SMX Munich 2015. Here is the original session description:
Had enough of Copy & Paste? Internal Storytelling with Data and Reports
Your reports don’t need to be boring or mind-numbing. If you succeed in the qualitative display of quantitative information, your reports will get the attention they deserve. In this session, we show you how to visualize your data and consistently communicate your value. This is how information becomes knowledge.
Using Google Analytics for SEO Reporting in a (not provided) WorldJeff Sauer
This presentation was originally given at Superweek, Hungary (#spwk), but is relevant for all audiences interested in Google Analytics and SEO.
Seeing your Keyword (not provided) in Google Analytics SUCKS, but it doesn't have to be the end of the world! Learn how to do a great job with SEO, even if you don't have keyword data available.
This presentation is chocked full of actionable tips, tools and valuable information to help you do a better job of analyzing your search performance.
Not provided is NOT the end of the world. It's the beginning of you becoming a better analyst!
Presented at SUPERWEEK 2014, Caleb Whitmore makes the case that, as digital analysts, we're really more data artists than data scientists because. Caleb explains how he sees data as simply a means of understanding human interactions and that by analyzing the data of those interactions we (analysts) can better understand people and help to ultimately solve their problems. As the the argument goes, this process is more artistic and creative than scientific.
Adaptive apps as the name suggests, anticipate and adapt to the needs of each customer to deliver more relevant and profitable interactions. By combining predictive analytics, big data, and APIs, they deliver individualized experiences that build strong, lasting relationships with customers. Adaptive apps promise to revolutionize how we imagine, design, and build apps and APIs for a wide variety of use cases.
In this track keynote, we’ll introduce the concept of a adaptive app, describe the opportunities they present, and discuss how you can start taking advantage of predictive analytics and APIs to accelerate your business.
Data-Driven Requirements for User-Stories on JustAnswerVlad Mysla
Process of switching to Data-Driven Requirements for User-Story creation. It has information about internal JA tools, which isn't useful for anyone outside the company.
Acceptance, accessible, actionable and auditableAlban Gérôme
Many a stakeholder presented with actionable insight have expressed doubts about data quality, its relevance or potential impact. In other cases, the stakeholders will want a data analyst who also commands knowledge of the business or a similar unicorn. The web analytics practitioners would rise to the challenge, and the stakeholders will then want their own Hans Rosling and his dazzling data visualisation and raconteur sills. Your stakeholders are silently experiencing the data transformation like a conservatorship. How can you help them perceive your efforts like a temporary guardianship from which they will emerge as ready to face your data-driven competitors?
How to Tell a Story With Your Google Analytics DataJeff Sauer
If you are sending reports without adding insight, you are part of the problem. Ain't nobody got time for that crap. It's time that you start to increase the collective knowledge of your organization. It's time that you start telling a story with the data that you collect.
How do we get there? First, we need to start by understanding the data we collect. But quickly, it is time to turn that data into information. Creating information from data is actually pretty easy. Even a computer can do it with great accuracy.
Quickly after you create information, it needs to be turned into a narrative that others can understand. It needs to be turned into a story!
This presentation shows how to take data and information and turn it into knowledge that can be understood throughout your entire organization. This is how we form institutional knowledge, and how we make ourselves better as marketers.
This presentation was delivered at SMX Munich 2015. Here is the original session description:
Had enough of Copy & Paste? Internal Storytelling with Data and Reports
Your reports don’t need to be boring or mind-numbing. If you succeed in the qualitative display of quantitative information, your reports will get the attention they deserve. In this session, we show you how to visualize your data and consistently communicate your value. This is how information becomes knowledge.
Using Google Analytics for SEO Reporting in a (not provided) WorldJeff Sauer
This presentation was originally given at Superweek, Hungary (#spwk), but is relevant for all audiences interested in Google Analytics and SEO.
Seeing your Keyword (not provided) in Google Analytics SUCKS, but it doesn't have to be the end of the world! Learn how to do a great job with SEO, even if you don't have keyword data available.
This presentation is chocked full of actionable tips, tools and valuable information to help you do a better job of analyzing your search performance.
Not provided is NOT the end of the world. It's the beginning of you becoming a better analyst!
Google Analytics for bloggers can be tricky to get started. This guide covers the basics of getting an account started, while also giving some pro tips for how you can use the information in Google Analytics for becoming a better blogger.
If you have a blog and want to know more about Google Analytics, this is one of the best resources that you will have to get started. All information is up to date as of the September 2013 releases of Google Analytics.
To Estimate or Not to Estimate, is that the Question?TechWell
Wondering what NoEstimates means in practice, or why you would want to move toward NoEstimates? Perhaps you’ve heard the buzz or read Vasco Duarte’s book. Maybe you simply want to understand how you can spend less time estimating and more time delivering working software—all while providing your customers with some understanding of predictability. If so, Matthew Phillip will help you understand through lessons learned with NoEstimates what and to what degree different factors influence delivery time. Join Matthew to learn how to move from upfront intuition-based estimates to create a data-based probabilistic forecast that provides a more reliable way to talk about when stuff will be done—and expend less effort to do so. Learn to forecast when things will be done -- with less effort and more accuracy!
Are you still working for a data justified company?Alban Gérôme
Advice for junior web analysts to avoid spending your time with reporting, huge data extracts, monitoring a large number of KPIs and getting your recommendations ignored
University of Nebraska Think Tank: Google Analytics as your Digital Marketing...Caleb Whitmore
A presentation covering the what, why, and how for using Google Analytics as the central hub for gaining marketing insights and acting on them to drive business growth.
Bersin by Deloitte - Demystifying Big DataNetDimensions
- How to start with the data you already have
- How data integration is essential to analytics
- How to move from transactional metrics to business metrics
5 Employee Relations Metrics you Should be Tracking & WhyDovetail Software
If tracked correctly, ER metrics can help determine the root cause of workforce trends in your organization. In this webinar, human capital strategy consultant and 20-year HR veteran Cathy Missildine-Martin will reveal five critical ER metrics you should be tracking and why.
Join us to learn:
* Why ER metrics are just as important to HR analytics as performance metrics
* How to use ER metrics to drive corporate policy change
* What ER metrics you should be tracking and what they reveal
* How to use technology to track, measure and report on ER metrics
This must-attend webinar will help ensure that you’re including the metrics necessary to paint a full picture of what’s going on in your organization’s workforce and have the insight you need to build an effective human capital strategy.
Find how to add more value to your Business Intelligence and Performance Management solutions by incorporating predictive analytics using IBM Cognos 10. Learn about the integration of Predictive Analytics and SPSS functionality, and how it fits with the Cognos platform. View the video recording and download this deck: http://www.senturus.com/resources/ibm-cognos-10-demo-predictive-analytics/.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
Slide deck from a webinar presented by Earley Information Science on "MDM - The Key to Successful Customer Experience Management." Featured speaker is EIS Director of Delivery Services, Tim Barnes.
Coupa Analytics: Actionable Insights to Optimize Your Spend Coupa Software
In this session, you'll learn how Coupa Analytics provides accurate, actionable and accessible insights in real-time that allow executive and business owners to track toward goals and make more informed decisions. Want a detailed use case? Ask us: http://www.coupa.com/contact-us/
Google Analytics for bloggers can be tricky to get started. This guide covers the basics of getting an account started, while also giving some pro tips for how you can use the information in Google Analytics for becoming a better blogger.
If you have a blog and want to know more about Google Analytics, this is one of the best resources that you will have to get started. All information is up to date as of the September 2013 releases of Google Analytics.
To Estimate or Not to Estimate, is that the Question?TechWell
Wondering what NoEstimates means in practice, or why you would want to move toward NoEstimates? Perhaps you’ve heard the buzz or read Vasco Duarte’s book. Maybe you simply want to understand how you can spend less time estimating and more time delivering working software—all while providing your customers with some understanding of predictability. If so, Matthew Phillip will help you understand through lessons learned with NoEstimates what and to what degree different factors influence delivery time. Join Matthew to learn how to move from upfront intuition-based estimates to create a data-based probabilistic forecast that provides a more reliable way to talk about when stuff will be done—and expend less effort to do so. Learn to forecast when things will be done -- with less effort and more accuracy!
Are you still working for a data justified company?Alban Gérôme
Advice for junior web analysts to avoid spending your time with reporting, huge data extracts, monitoring a large number of KPIs and getting your recommendations ignored
University of Nebraska Think Tank: Google Analytics as your Digital Marketing...Caleb Whitmore
A presentation covering the what, why, and how for using Google Analytics as the central hub for gaining marketing insights and acting on them to drive business growth.
Bersin by Deloitte - Demystifying Big DataNetDimensions
- How to start with the data you already have
- How data integration is essential to analytics
- How to move from transactional metrics to business metrics
5 Employee Relations Metrics you Should be Tracking & WhyDovetail Software
If tracked correctly, ER metrics can help determine the root cause of workforce trends in your organization. In this webinar, human capital strategy consultant and 20-year HR veteran Cathy Missildine-Martin will reveal five critical ER metrics you should be tracking and why.
Join us to learn:
* Why ER metrics are just as important to HR analytics as performance metrics
* How to use ER metrics to drive corporate policy change
* What ER metrics you should be tracking and what they reveal
* How to use technology to track, measure and report on ER metrics
This must-attend webinar will help ensure that you’re including the metrics necessary to paint a full picture of what’s going on in your organization’s workforce and have the insight you need to build an effective human capital strategy.
Find how to add more value to your Business Intelligence and Performance Management solutions by incorporating predictive analytics using IBM Cognos 10. Learn about the integration of Predictive Analytics and SPSS functionality, and how it fits with the Cognos platform. View the video recording and download this deck: http://www.senturus.com/resources/ibm-cognos-10-demo-predictive-analytics/.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
Slide deck from a webinar presented by Earley Information Science on "MDM - The Key to Successful Customer Experience Management." Featured speaker is EIS Director of Delivery Services, Tim Barnes.
Coupa Analytics: Actionable Insights to Optimize Your Spend Coupa Software
In this session, you'll learn how Coupa Analytics provides accurate, actionable and accessible insights in real-time that allow executive and business owners to track toward goals and make more informed decisions. Want a detailed use case? Ask us: http://www.coupa.com/contact-us/
Technical SEO Metrics - SMX West 2013 - Dave Lloyd, AdobeDave Lloyd
Technical SEO Metrics presentation from SMX. Includes info on various tools, dashboards, data analysis, technical fixes, browser plug-ins, and how to execute on findings within your organization.
Past, Present, & Future of Business Analysis by Kevin BrennanExcella
Kevin Brennan, EVP, Product Management & Development, IIBA International
Business analysis is growing beyond its roots in software requirements engineering and process performance measurement to become a true stand alone profession focused on organizational change. To be successful, business analysts will find themselves focusing less on technology and detailed specifications and more on business value, strategy, and delivering results. The demand for business analysts with these skills is only going to increase in the years to come.
Business analysts must learn to look beyond project scope to understand why the business needs to change, and to help the business realize the benefits of change. If companies are going to survive and thrive in an increasingly competitive and globalized world, they will need business analysts to move beyond facilitation and requirements management and embrace architecture and design. The future for the business analysis profession is very, very bright - as long as we are willing to grasp it.
From Surviving to Thriving - Leveraging People, Process and Systems to Achiev...Steelwedge
- Hear the S&OP success story of Contech Engineered Solutions, a leading national civil engineering solutions provider. Contech has achieved significant growth with an agile S&OP process and platform
- Discover how the Contech team collaborates through S&OP technology and processes to achieve a holistic view of demand, supply and inventory, and drive better decision-making—all of which has led to a 40% decrease in inventory and a 10% improvement in on-time customer service
- Learn about the sales and operations planning (S&OP) challenges most companies face and how to overcome them to drive lasting and extensive value
Data Integrity: From speed dating to lifelong partnershipPrecisely
Governance has little to do with governance…it’s about delivering and demonstrating value. It’s one thing for your colleagues to intellectually believe in the value of data, good data, and governed data, but it’s another thing entirely to have them emotionally engaged and excited to be involved. In this presentation from the CDO Sit-Down series, Shaun Connolly, Vice President of International Strategic Services, shares his thoughts and experience on approaches to win over reluctant leaders and business teams and describe the key components of successful programs.
Enterey offers expert life sciences consulting by providing services which cover the areas of strategic planning, technology and implementation to regulatory, quality and compliance projects.
•Strategy / Risk Management Solutions
•Technology & Implementation Services
•Regulatory, Quality & Compliance Consulting