Presented at SUPERWEEK 2014, Caleb Whitmore makes the case that, as digital analysts, we're really more data artists than data scientists because. Caleb explains how he sees data as simply a means of understanding human interactions and that by analyzing the data of those interactions we (analysts) can better understand people and help to ultimately solve their problems. As the the argument goes, this process is more artistic and creative than scientific.
Data-Driven Requirements for User-Stories on JustAnswerVlad Mysla
Process of switching to Data-Driven Requirements for User-Story creation. It has information about internal JA tools, which isn't useful for anyone outside the company.
Acceptance, accessible, actionable and auditableAlban Gérôme
Many a stakeholder presented with actionable insight have expressed doubts about data quality, its relevance or potential impact. In other cases, the stakeholders will want a data analyst who also commands knowledge of the business or a similar unicorn. The web analytics practitioners would rise to the challenge, and the stakeholders will then want their own Hans Rosling and his dazzling data visualisation and raconteur sills. Your stakeholders are silently experiencing the data transformation like a conservatorship. How can you help them perceive your efforts like a temporary guardianship from which they will emerge as ready to face your data-driven competitors?
To Estimate or Not to Estimate, is that the Question?TechWell
Wondering what NoEstimates means in practice, or why you would want to move toward NoEstimates? Perhaps you’ve heard the buzz or read Vasco Duarte’s book. Maybe you simply want to understand how you can spend less time estimating and more time delivering working software—all while providing your customers with some understanding of predictability. If so, Matthew Phillip will help you understand through lessons learned with NoEstimates what and to what degree different factors influence delivery time. Join Matthew to learn how to move from upfront intuition-based estimates to create a data-based probabilistic forecast that provides a more reliable way to talk about when stuff will be done—and expend less effort to do so. Learn to forecast when things will be done -- with less effort and more accuracy!
Data-Driven Requirements for User-Stories on JustAnswerVlad Mysla
Process of switching to Data-Driven Requirements for User-Story creation. It has information about internal JA tools, which isn't useful for anyone outside the company.
Acceptance, accessible, actionable and auditableAlban Gérôme
Many a stakeholder presented with actionable insight have expressed doubts about data quality, its relevance or potential impact. In other cases, the stakeholders will want a data analyst who also commands knowledge of the business or a similar unicorn. The web analytics practitioners would rise to the challenge, and the stakeholders will then want their own Hans Rosling and his dazzling data visualisation and raconteur sills. Your stakeholders are silently experiencing the data transformation like a conservatorship. How can you help them perceive your efforts like a temporary guardianship from which they will emerge as ready to face your data-driven competitors?
To Estimate or Not to Estimate, is that the Question?TechWell
Wondering what NoEstimates means in practice, or why you would want to move toward NoEstimates? Perhaps you’ve heard the buzz or read Vasco Duarte’s book. Maybe you simply want to understand how you can spend less time estimating and more time delivering working software—all while providing your customers with some understanding of predictability. If so, Matthew Phillip will help you understand through lessons learned with NoEstimates what and to what degree different factors influence delivery time. Join Matthew to learn how to move from upfront intuition-based estimates to create a data-based probabilistic forecast that provides a more reliable way to talk about when stuff will be done—and expend less effort to do so. Learn to forecast when things will be done -- with less effort and more accuracy!
Are you still working for a data justified company?Alban Gérôme
Advice for junior web analysts to avoid spending your time with reporting, huge data extracts, monitoring a large number of KPIs and getting your recommendations ignored
Why do we take action on certain things and pass up other offers that defy logic? The answers are now clear.
Join host Byron White and guest Tim Ash, CEO of SiteTuners, on a wild ride through neuromarketing where decision making and logic collide. Learn about your three brains, and why your logical one is unlikely to turn browsers into buyers. Best of all, several lucky subscribers will put Tim and Byron to the test with a free website review offering conversion advice.
Learn all this and more...
What motivates your primitive self
How to profit from neuromarketing
Neuromarketing principals in action
Live website review
This presentation shows how Predictive Analytics can be more futuristic than BI in using past events to predict the future.
Furthermore, we explore the best practices in Predictive Analytics, the challenges in deployment and how this solution can be used to create business value for the organization.
Presented by Ajay Gopikrishnan, our expert in Predictive Analytics and Data Mining at the BA4ALL (Business Analytics Insight 2014) event in the Netherlands.
http://www.capgemini.com/big-data-analytics
060514 Camp IT: Leveraging & Transforming Big Data: What Every IT Leader Nee...Jim Vaselopulos
This presentation will make you think very differently about Big Data. It is important to focus on how information consumed and processed more than the tools that IT vendors want you to use. It is also important to utilize "split times" to help the provide the business what it craves but can not articulate - wisdom.
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015Search Engine Journal
Looking for ways to rock your social marketing? The data is in, and savvy marketers are using it to turn readily available social data into attributable conversions. Join Daniel Morrison of aimClear as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.
The demand for data insights to drive decisions is higher today than ever before. This isn't just because volumes of accessible data are growing, but also because people are more data literate and accustomed to engaging information experiences from consumer apps like LinkedIn, Google Maps, & Yelp.
This same thirst for intelligence is probably apparent in your user base, whether you realize it or not - and taking the time to invest in a data & analytics strategy for your product can yield significant customer & business benefits over time.
About the Speakers:
Michelle Bradbury,Director of Product Management, Pentaho
Michelle has over 18 years of experience in technology product & project management. She enjoys collaboratively creating & delivering highly compelling products and has held roles at organizations including Microsoft, Fujitsu, & CapitalOne. Michelle's areas of expertise include database and data warehouse architecture and development, project and budget management, as well as process definition and implementation for group cohesiveness.
Ben Hopkins, Product Marketing Manager, Pentaho
Ben is focused on embedded analytics & OEM partnerships. He has also held product marketing roles at Marketo and Salesforce.com. He holds an MBA from the U.C. Berkeley Haas School of Business as well as a BA in Economics from Harvard College.
Pentaho is delivering the future of analytics with a comprehensive platform for data integration & business intelligence. Learn more at www.pentaho.com.
Upcoming Events
Would you like to lead innovation efforts within your company? Attend upcoming product innovation courses. Visit: http://bit.ly/CILCourse
Looking for a coach to accelerate your product marketing & management career?
Set up a free initial 30-minute appointment for more information: http://bit.ly/1gBFdaD.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, contact AIPMM at certification@aipmm.com.
About AIPMM
The AIPMM is the trusted authority in product management. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Call For Speakers: http://bit.ly/1b006vm
Subscribe: http://www.aipmm.com/subscribe
Articles: http://www.aipmm.com/html/newsletter/article.ph
Membership: http://www.aipmm.com/join.php
That’s Irrational!
Why Trying To Persuade The Logical Brain Won’t Get Results
Take a wild ride through neuromarketing and find out about the evolutionary collage inside of your head. You actually have three brains, and appealing to logical one is unlikely to produce results. Learn what motivates your primitive self, and how to profit from these insights from noted conversion rate optimization expert Tim Ash!
In this webinar with WordStream's own Larry Kim and SiteTuners' Tim Ash, you'll learn the secrets of optimizing your conversion rates. They'll reveal:
>Why settling for small A/B testing victories actually hinders your success
>When to throw out your landing page altogether
>How to radically replace your CTA and 5x your conversion rate!
You’ll walk away with 6 counterintuitive but insanely powerful strategies to milk more conversions out of your landing pages. Check it out!
For more information on WordStream, visit www.wordstream.com
1Symphony apps are those movement which help you orchestrate a successful business. A SaaS based solution for manufacturing companies, answer to their ubiquitous problem of sales productivity and sustainable growth.
Techniques for Effectively Slicing User Stories by Naresh JainNaresh Jain
In order to achieve my goals, as a buyer of your product, I want awesome feature. AT: make sure your users stories don't get in the way.
Users Stories, the tool teams use to break big ideas into small demonstrable deliverable, are easy to describe and challenging to write effectively. In this hands-on workshop you'll learn how to write great user stories and acceptance criteria, that everyone on the team understands. We'll learn various techniques to slice your stories using the tracer-bullet approach. We will discuss what elements should be included in the stories, what criteria you should keep in mind while slicing stories; why the size of your user story is important and how to make them smaller and efficient.
Agenda:
What do you do to Large Stories? Spike, Split, Stub & Timebox (SSST) technique.
Core Slicing Techniques:
1. System Slice
1.a. Static vs. Dynamic
1.b. Real-time vs. Batch Processing
1.c. Build vs. Buy
1.d. Automated vs. Manual Steps
1.e. Defer certain roles
2. Behavioural Slice
2.a. Adjusting Sophistication - MVF (Minimum Viable Feature) or Walking Skeleton
2.a.1. Acceptance Criteria
2.b. By-pass certain steps in the workflow
2.c. Focus on Happy Path First (edge cases later)
2.d. No options - 1 option - Many options
3. Incrementally improve ‘Ilities' (Usability, Scalability, Reliability, etc.)
3.a. Simpler UI (even consider using a standard UI)
3.b. Minmal Data
3.c. Improve Performance Iteratively
Are you still working for a data justified company?Alban Gérôme
Advice for junior web analysts to avoid spending your time with reporting, huge data extracts, monitoring a large number of KPIs and getting your recommendations ignored
Why do we take action on certain things and pass up other offers that defy logic? The answers are now clear.
Join host Byron White and guest Tim Ash, CEO of SiteTuners, on a wild ride through neuromarketing where decision making and logic collide. Learn about your three brains, and why your logical one is unlikely to turn browsers into buyers. Best of all, several lucky subscribers will put Tim and Byron to the test with a free website review offering conversion advice.
Learn all this and more...
What motivates your primitive self
How to profit from neuromarketing
Neuromarketing principals in action
Live website review
This presentation shows how Predictive Analytics can be more futuristic than BI in using past events to predict the future.
Furthermore, we explore the best practices in Predictive Analytics, the challenges in deployment and how this solution can be used to create business value for the organization.
Presented by Ajay Gopikrishnan, our expert in Predictive Analytics and Data Mining at the BA4ALL (Business Analytics Insight 2014) event in the Netherlands.
http://www.capgemini.com/big-data-analytics
060514 Camp IT: Leveraging & Transforming Big Data: What Every IT Leader Nee...Jim Vaselopulos
This presentation will make you think very differently about Big Data. It is important to focus on how information consumed and processed more than the tools that IT vendors want you to use. It is also important to utilize "split times" to help the provide the business what it craves but can not articulate - wisdom.
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015Search Engine Journal
Looking for ways to rock your social marketing? The data is in, and savvy marketers are using it to turn readily available social data into attributable conversions. Join Daniel Morrison of aimClear as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.
The demand for data insights to drive decisions is higher today than ever before. This isn't just because volumes of accessible data are growing, but also because people are more data literate and accustomed to engaging information experiences from consumer apps like LinkedIn, Google Maps, & Yelp.
This same thirst for intelligence is probably apparent in your user base, whether you realize it or not - and taking the time to invest in a data & analytics strategy for your product can yield significant customer & business benefits over time.
About the Speakers:
Michelle Bradbury,Director of Product Management, Pentaho
Michelle has over 18 years of experience in technology product & project management. She enjoys collaboratively creating & delivering highly compelling products and has held roles at organizations including Microsoft, Fujitsu, & CapitalOne. Michelle's areas of expertise include database and data warehouse architecture and development, project and budget management, as well as process definition and implementation for group cohesiveness.
Ben Hopkins, Product Marketing Manager, Pentaho
Ben is focused on embedded analytics & OEM partnerships. He has also held product marketing roles at Marketo and Salesforce.com. He holds an MBA from the U.C. Berkeley Haas School of Business as well as a BA in Economics from Harvard College.
Pentaho is delivering the future of analytics with a comprehensive platform for data integration & business intelligence. Learn more at www.pentaho.com.
Upcoming Events
Would you like to lead innovation efforts within your company? Attend upcoming product innovation courses. Visit: http://bit.ly/CILCourse
Looking for a coach to accelerate your product marketing & management career?
Set up a free initial 30-minute appointment for more information: http://bit.ly/1gBFdaD.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, contact AIPMM at certification@aipmm.com.
About AIPMM
The AIPMM is the trusted authority in product management. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Call For Speakers: http://bit.ly/1b006vm
Subscribe: http://www.aipmm.com/subscribe
Articles: http://www.aipmm.com/html/newsletter/article.ph
Membership: http://www.aipmm.com/join.php
That’s Irrational!
Why Trying To Persuade The Logical Brain Won’t Get Results
Take a wild ride through neuromarketing and find out about the evolutionary collage inside of your head. You actually have three brains, and appealing to logical one is unlikely to produce results. Learn what motivates your primitive self, and how to profit from these insights from noted conversion rate optimization expert Tim Ash!
In this webinar with WordStream's own Larry Kim and SiteTuners' Tim Ash, you'll learn the secrets of optimizing your conversion rates. They'll reveal:
>Why settling for small A/B testing victories actually hinders your success
>When to throw out your landing page altogether
>How to radically replace your CTA and 5x your conversion rate!
You’ll walk away with 6 counterintuitive but insanely powerful strategies to milk more conversions out of your landing pages. Check it out!
For more information on WordStream, visit www.wordstream.com
1Symphony apps are those movement which help you orchestrate a successful business. A SaaS based solution for manufacturing companies, answer to their ubiquitous problem of sales productivity and sustainable growth.
Techniques for Effectively Slicing User Stories by Naresh JainNaresh Jain
In order to achieve my goals, as a buyer of your product, I want awesome feature. AT: make sure your users stories don't get in the way.
Users Stories, the tool teams use to break big ideas into small demonstrable deliverable, are easy to describe and challenging to write effectively. In this hands-on workshop you'll learn how to write great user stories and acceptance criteria, that everyone on the team understands. We'll learn various techniques to slice your stories using the tracer-bullet approach. We will discuss what elements should be included in the stories, what criteria you should keep in mind while slicing stories; why the size of your user story is important and how to make them smaller and efficient.
Agenda:
What do you do to Large Stories? Spike, Split, Stub & Timebox (SSST) technique.
Core Slicing Techniques:
1. System Slice
1.a. Static vs. Dynamic
1.b. Real-time vs. Batch Processing
1.c. Build vs. Buy
1.d. Automated vs. Manual Steps
1.e. Defer certain roles
2. Behavioural Slice
2.a. Adjusting Sophistication - MVF (Minimum Viable Feature) or Walking Skeleton
2.a.1. Acceptance Criteria
2.b. By-pass certain steps in the workflow
2.c. Focus on Happy Path First (edge cases later)
2.d. No options - 1 option - Many options
3. Incrementally improve ‘Ilities' (Usability, Scalability, Reliability, etc.)
3.a. Simpler UI (even consider using a standard UI)
3.b. Minmal Data
3.c. Improve Performance Iteratively
Startup Marketing Conference is the ONLY digital and lean marketing education event for startups and innovation teams that is focused on growth. This fall's program features a robust agenda , offering a wide range of topics to suit all experience levels and budgets.
From Red Hat Agile Day Oct 20, 2015 Session 2 Core Track:
Non-standard Agile Metrics Abstract: Agile practitioners are familiar with standard measurements such as burn-ups, burn-downs, and velocity charts along with others in their toolbox. It is though, a box. What about non-standard measurements? Agile encourages innovation and a different mindset. This presentation will reveal three non-standard measurements that prompt a new line of thinking and different ways to improve your oversight and effectiveness. You’ll be able to apply these back at the office using available data.
Implement razor-sharp, internet-wide psychographic targeting. Define and cultivate audiences, inject them deep into your sales funnel, and convert them to customers.
Generate more attributable conversions faster and at a lower cost
Spawn links and social signals crucial for successful SEO
Drive awareness from influencers (journalist, bloggers, prominent community members), enhancing your PR effectiveness
Earn social followers from relevant psychographic audiences
Prove the value of branding activities including socialization
Conduct multivariate social voice testing, much the way SEOs use search PPC to improve SEO funnels
Execute advanced visitor data management, merging “first hop” targeting (including search keywords) with filtered psychographic retargeting & RSLA remarketing to build curated “Follow” lists segmented by audiences
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).