A presentation about how traditional research techniques are failing to deliver competitive insights and how Xploring helps get closer to the 'truth' about real people living in the real world with 2 examples: Lady Geek and Olay.

1. Xploring
Being an Insider
http://ladygeek.org.uk/
SAATCHI & SAATCHI
THE LOVEMARKS COMPANY

2. 5% You know
15% You know you don’t know
80% You don’t know you don’t know

3. Illumination not a crutch

4. We all conceal the truth

5. Participant led not moderator led

6. 360 understanding

7. …washed hair for head & shoulders in japan, fitted come
washing machines in north london, rode the school bus in
merica for general mills, played Zelda with Lady Geeks,
cked up the kids for WalMart, dressed and dished with the
rls for Tide, flipped hamburgers for Wendy’s, sat in huts in
frica, pole danced with boomers for Ameriprise, changed
abies for Pampers, got botox injections for Olay … went
ubbing in berlin, hungout with criminals for unicef, changed
toroil in guangzhou for Castrol, walked the dogs for Iams

8. http://ladygeek.org.uk/

9. Xploring gives you the truth about people

10. From looking back to looking forward

11. Summary

12. Insiders get to the truth