Who 1
- 1. ©2013 Film Education
www.filmeducation.org/teachingtrailers
Who are trailers aimed at?
TRAILER
TARGET
AUDIENCE
FEATURES APPEALING
TO TARGET AUDIENCE
The Odd Life of
Timothy Green
PG-12a
No bad language, no violence, the plot is
relatively easy to follow however my be
challenging for ages between 1-8 years and
there are elements of sub plots.
One scene did see a girl move towards a boy in
a suggestive manner of sexual contact which
may shift the rating from PG to 12a
Trance
15
The trailer shows violence, sexual scenes and
plots that are complex and hard to understand.
Song for Marion
12a-15
The trailer is light hearted with heavy sexual
elements and physical comedy elements.
Potential Target Audience Bank:
Teenage boys and girls Families Couples
Ages 16-25 skewed to boys Ages 16-25 skewed to girls
Ages 25-35 skewed to women Ages 25-35 skewed to men Ages 35+