Uploaded byValentina Rao
Behavior Change pres 3.8.16
The document discusses how storytelling can be used in health apps to promote behavior change. It provides examples of apps that have used storytelling effectively, such as Talkspace which uses framing, Carrot Fit which uses memorable stories, and Zombies Run! which uses engaging stories. The document also discusses different ways stories can be integrated into apps, such as telling traditional stories, letting data tell stories, or enabling users to tell their own stories. Overall, it argues that storytelling is an effective technique because it is how humans naturally make sense of their experiences.
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Behavior Change pres 3.8.16
- 1. APPS WITH STORIES whyuse storytelling to change health behaviours
- 2. ABOUT MYSELF # onlineand mobile platforms for mental health #gamification design with company Playful Pandas # researcher about behaviour change through game-like strategies # information visualisation and Quantified Self
- 3. A LOT OFHEALTH APPS LOOK LIKE THIS:
- 4. “Knowledge is anecessary but not sufficient condition for behaviour change. -V. S. Freimuth AIDS : a communication perspective
- 5. TRIGGERS AND OPPORTUNITIES ➤BJ Fogg’s Behaviour Model
- 6. HEALTH APPS BCSTRATEGIES : THE IDEAL ➤ Structured program ➤ Self-monitoring ➤ Personalized feedback ➤ Social support ➤ Ability to personalise
- 7. WHAT ABOUT STORYTELLING? Narrativearc Characters Heroes Immersion identification plot climax conflict resolution beginning middle end emotions fictional worlds drama suspension of disbelief twistsLife lessons memory narrator model reader premise journey
- 8. “We are asa species addicted to stories. Even when the body goes to sleep, the mind stays up all night, telling itself stories. -Jonathan Gottschall The Storytelling Animal
- 9. STORYTELLING PROVIDES FRAMING ➤Talkspace : tele-therapy app
- 10. STORYTELLING MAKES ITMEMORABLE ➤ Carrot Fit : a dysfunctional relationship
- 11. STORYTELLING MAKES ITENGAGING ➤ Zombies Run!
- 12. “Stories can helplisteners make meaning of their lives and listeners may be influenced if they actively engage in a story, identify themselves with the storyteller, and picture themselves taking part in the action. -Slater et al. Understanding the processing of narrative persuasion
- 13. HOW DO YOUINTEGRATE STORIES IN YOUR APP ➤ You tell a story the traditional way (text, video) ➤ You make the data tell the story ➤ You let users tell the(ir) story
- 14. HOW DO YOUINTEGRATE STORIES IN YOUR APP ➤ You tell a story the traditional way (text, video) ➤ You make the data tell the story ➤ You let users tell the(ir) story
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- 16. HOW DO YOUINTEGRATE STORIES IN YOUR APP ➤ You tell a story the traditional way (text, video) ➤ You make the data tell the story ➤ You let users tell the(ir) story
- 17. BUILDING BLOCKS OFDATA STORYTELLING I
- 18. BUILDING BLOCKS OFDATA STORYTELLING II Categories Relation ships ➤ Andy Kirk’s Taxonomy of charts : CHRTS Space Hierarchies Time
- 19. BUILDING BLOCKS OFDATA STORYTELLING III ➤ Moves : the story of a run
- 20. BUILDING BLOCKS OFDATA STORYTELLING III ➤ Apple Watch
- 21. HOW DO YOUINTEGRATE STORIES IN YOUR APP ➤ You tell a story the traditional way (text, video) ➤ You make the data tell the story ➤ You let users tell the(ir) story
- 22. PERSONAL STORIES AREPERSONAL ➤ Patientslikeme
- 23. LET THEM TELLSTORIES ➤ Daniel Pink’s elements of intrinsic motivation
- 24. CONCLUSIONS ➤ there ismuch to learn! and experiment ➤ you want dry data to become an experience ➤ you want users to attach stories to your product ➤ you want your product to include the possibility for stories ➤ storytelling is part of our DNA
- 25. SOME RESOURCES Writeme: v@playfulpandas.org