This document provides an introduction and overview of a proposed beer cafe project in India. It summarizes the growth of the food and beverage industry in India and opportunities in the beer market. It then outlines a SWOT analysis and provides financial details of the proposed 200-seat beer cafe project, including an initial investment of 1 crore INR. Production details are given such as a planned capacity of XX,000 liters per day and budgets for pre-operative expenses, fixed capital, working capital, and projected profitability. Contact information is provided to obtain more detailed feasibility reports and plans for the project.

1. Project Profile – Introduction
Beer Cafe – Theme based

2. Executive Summary and Analysis
• The Indian Food and Beverage (F&B) service Industry is one of the most vibrant industries that has seen
unprecedented growth in the recent past and continues to expand rapidly.
• This can be attributed to the changing demographics, increase in disposable incomes, urbanization and
growth of organized retail.
• The number of potential consumers of beer increases by about a million people a year only due to the
balance of growth/loss of population and thirst for newest kind of beer is ever increasing among the youth
population where in this “Beer Café (Micro Brewery)” concept thus becomes more exciting opportunity.
• In this study, we have analysed and explained the business environments and opportunities related to beer
café that can be profitable if executed properly with planning and strategies.
• Indian beer market is dominated by United Breweries capturing over 50% of the market followed by
SABMiller with around 25% and Carlsberg with under 10% of the market share.
• The industry today boasts of an array of high quality varieties that were not even thought about 7-8 years
ago.
• High growth rates and relaxation of rules on foreign direct investment in the last decade has attracted foreign
investment in the beer sector.
• Indian beer consumption patterns have changed radically in the last few years, most of it attributed to the
advent of foreign brands in Indian beer market.
Beer Cafe – Theme based

3. SWOT Analysis
STRENGTHS
• Outstanding packaging design
• Recession proof nature
• Ever Increasing Market Base
• Favourable Demographics
• Adequate supply of raw material
OPPORTUNITIES
• Higher income, more consumption of premium
beers
• Low Per Capita Consumption
• Urbanization
• Rising Disposable Incomes & Discretionary Spends
WEAKNESSES
• Product performance problems : low acceptance of
taste, complicated serving
• Damaged relationship with restaurant owners
• Ban on direct advertising
• Inadequate market infrastructure
• Unjustified Pricing
THREATS
• Religious Constraints
• Competition
Beer Cafe – Theme based

4. Financial Summary
Project – Beer Cafe – Modern/Theme
Products – Irish Pub, Sports Bar or Simple Bar
Capacity – 200 Seating
Initial Investment – 1 Cr INR
Capital Investment – 75 Lakh INR
Beer Cafe – Theme based

5. 1. Skilled Labour – XX
2. Unskilled Labour – XX
3. Driver – X
4. Plant executive – X ( for Dock, Process, Product, Store & for
Lab)
5. Supervisor – X
6. Operator -X
7. Admin Executive – X (Admin, HR, Account & Finance)
8. Marketing Executive – x (Sales & Marketing)
9. Director – X (Admin, Operation, Marketing & Finance)
o Beer Cafe(Theme
based)
Product Portfolio
o Irish Pub
o Sports Bar
o Simple Bar
o Micro Brewery
o Imported Liquor
Types
Project Profile – Project Details
Employment Generation
o Skilled Labour
o Executive Employee
Manpower Required
1. PAN & TAN
2. MSME Registration
3. Shop Act
4. GST
5. XXX
6. XXX
7. XXX
8. XXX
9. XXX
10.XXX
List
o Business Requirement
o Industry Requirement
Legal Requirements
Beer Cafe – Theme based

6. Production Details
1. Plant Capacity – XX,000 LPD *X00 Days = XX,00,000 Lit Per Annum
2. Operation – 1st Year – XX%, Second Year – XX% and 3rd Year – XXX%
3. Working Days – X00 Per Annum
4. Land Requirement – Commercial Space
5. Area Required – X sq. feet
6. Power Requirement – XX – X00 Kw (x Phase)
7. Water Requirement – XX,000 LPD
8. Transportation – Road Access needed
9. Manpower – XX+ Required
Budget (INR)
1. Pre-operative Expenses – XX,00,000
2. Fixed Capital – XX,00,00,000
1. Working Capital ( X Month) – X,00,00,000
2. Total Investment – XX,00,00,000
3. Cost Per Unit – XX INR
4. Price Per Unit – XX INR
5. Profitability – XX %
6. BEP – XX Years
7. ROI – XX %
Start-up Budget and Production Details
Beer Cafe – Theme based

7. Beer Cafe – Theme based
Available Reports on this title
 Business Feasibility Study Report
 Business Model
 Project Report
 Business Plan
 Detail Project Report

8. Email Id:- info@meticulousbizsol.com
Websites:- www.meticulousbizsol.com
For detailed reports and plans, Contact us on Following Details :-
Thank You
Meticulous Business Solutions Private Limited