Ratan Tata is known for his core values of credibility, capability, empathy, service, honesty, and integrity during his career leading the Tata Group. The presentation discusses Ratan Tata's personal and professional background, and analyzes a 1989 fire accident at a Tata Steel plant through the lens of "ethics of care". When the fire broke out and injured employees, Tata Co. immediately launched rescue efforts and provided unlimited financial and medical support to victims and their families, reflecting their concern and positive response to those impacted. Their actions were praised for demonstrating employer care beyond legal obligations.

1. A
PRESENTATION
ON
“Corporate values of Ratan Tata and the case
on Ethics of care of Tata co.”
Faculty Guide:
Prof. Madhura Tilak
Submitted by:
CHETAN GABANI Enrollment No.:127110592067
TANVIR KHALIFA Enrollment No.:127110592110

2. RATAN TATA : A Living Legend
“ I don’t believe in taking the right decisions. I take decisions and
then make them right.”

3. Personal Life
 Ratan Tata was born into the famous Tata family on December 28,
1937.
 A prominent family belonging to Mumbai's
wealthy Parsi community.
 Schooling from Campion school in Mumbai.In 1962 Completed
B.Sc degree in architecture with structural engineering from Cornell
university.
 In 1975 Done the advanced management program from Harvard
business school.

4. Career in TATA
 December 1962 :- He joined the Tata Group, after turning down a job
with IBM on the advice of JRD Tata. He was first sent
to Jamshedpur to work at Tata Steel.
 In 1971, Ratan was appointed the Director-in-Charge of The National
Radio & Electronics Company Limited (Nalco).
 In 1981, Ratan was named director of Tata Industries, the Group's
other holding company.
 He was the chairman of the group from 1991-2012. He stepped down
as the chairman on 28 December 2012 and now holds the position of
Chairman Emeritus of Tata Sons, which is an honorary and advisory
position.
 He will continue as the chairman of the Group's charitable trusts.

5. Values
 Some of the core values of the Ratan Tata brand are credibility ,
capability, empathy, service, honesty, integrity and trust.
 A core value is only a true core value if it has an active influence and if
the person manages to live by it, at least most of the time.
 Ratan Tata demonstrated though his actions that nation building, giving
back to the society and making Tata a successful global brand is close
to his heart.
 This , inspite of the fact, that in 2010 alone, the Tata trusts disbursed
Rs. 500 crore to various causes and institutions.

6. Ethics of Care
 The ethics of care is a normative ethical theory; that is, a theory about
what makes actions right or wrong.
 It is one of a cluster of normative ethical theories that were developed
by feminists in the second half of the twentieth century.
 Care for those we love and are concerned with , while working ,
living or doing business, is an important element of good living, good
citizenship and the general well being of society.
 Care is a age old way to link people , to the organization and to
society.

7. Ethics of Care state that:
 Each of us lives and exists in an environment of care and
concern in the society, and we should preserve and nurture these
environments and relationships;
 Each of us should exercise care for those with whom we are
socially and otherwise related by attending to their needs,
wellbeing and desires as seen from their own personal
perspective, and by responding positively to the same so as to
preserve the values of those relationships;
 Ethics of care is more than just following the moral principles
discussed earlier; it involves attending and positively
responding to the wellbeing and welfare of those persons with
whom we share close and valuable relationships.

8. Outcome
Relationship, Trust, Teamwork
Interdependence and Harmonious
living in Society/Workplace
Towards
Society and Locality
Family, Friends ,
colleagues and relations
Workplace and
environment
Ethics of Care
Moral Responsibility Feelings

9. Case
 A fire that broke out during the annual celebration (of the birthday
of its Founder J.N TATA ) at the jamshedpur plant of TATA Steel ,
the flagship company of TATA Group, On 3rd March 1989.
 An accidental but devastating fire engulfed some galleries reserved
for employees and their relatives to witness the celebrations.
 Flames spread rapidly through the wooden galleries and children
and women were trapped and severely burnt in the stampede that
follow.
 Within a minutes of a accident rescue operation starts.

10. Ethics of care by TATA Co.
 Within minutes, the entire management team and the employees got
into action for the rescue operation.
 Doctors arrived from the nearby company hospitals attended to the
victims ; burn specialists were flown into town from all over the
country.
 The company left no stone unturned to save the victims.
 Critical patients were taken to various burn specialty hospitals across
the country on the aero-plane meant for the Chief executive of the
company.

11.  The management extended full help and unlimited financial support to
ensure recovery of each patient.
 Special family cells were formed to visit and counsel burn patients at
hospitals and in their homes and to express solidarity and
encouragement for early recovery.
 Subsequently , jobs were offered to near relations of each of the
deceased, special air-condition residential accommodation were
provided to facilitate recovery of the surviving victims, continuing
medical treatment at the best hospital in the country was provided at
the company’s cost.

12.  Compensation were paid to destitute loss, and rehabilitation training
and programme was instituted for the long term benefits of surviving
victims.
 All these efforts of the company were spontaneous –not demanded
by its employees or trade union and was hailed by the community as
most praiseworthy for the well being of affected employees.
 Most personalities and social scientists hailed these action as
reflection of employer’s “Concern for care” for the employees and
were not merely guided by the need to fullfil moral or legal
obligations.
 The spirit was to respond positively to the needs and desors of the
societyt at a time of distress, to preserve the value of relatuonship.

13. Conclusion
 From the above case of TATA Co. we conclude that management has
done all the possible efforts for the betterment of victims and their
families.
 TATA Co. has rightly shown ethics of care towards the affected
employees.
 They have shown greater moral responsibility and followed humanity.
 The company left no stone unturned to save victims and bear all cost
to save and rehabilitation of employees.

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