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Interviewed by Marlynne Mallari - Dela Pena
Photographs courtesy of Joelle Group
beauty
Beauty Q&AAnswerstotheeverydaybeautyquestions
you'vealwayswantedtoask.
Each month we feature talented,
artistic makeup artists who answer
our everyday makeup questions.
There will always be a new trend,
and keeping up with them can be
a nightmare! Que the beauty guru
Joelle, who is currently filming her self-
titled makeover show on MBC1. When
she's not globe-trotting from country
to country shooting for Max factor,
you can find her consulting with
experts from Paris on creating a
new line of skincare for her brand.
Joelle Mardinian is a mother of
two, a tv personality, a creative
director for Max Factor, a
professional makeup artist, and
a businesswoman. ABODE sat
down with her to find out her
‘beauty formula’ for success.
J
oelle started her business
'Maison de Joelle' and 'Clinica
Joelle' in 2008, and after seven
years she has nine salons
around the Gulf and two beauty
clinics in the UAE. All are very
successful and according to her, “I
talk with my clients and listen to their
needs. I do things on the highest
level because it’s my name on the
brand, I do not want to ruin my
clients’ trust.”
So what is Joelle’s secret for success?
Her passionate desire to continue to
discover what make’s women feel
beautiful, both on the inside and out.
50
Q.What
is your
forecast
for beauty
trends?
A.Clear, clean skin,
well-groomed
thick eyebrows, and strong
lips are all going to be the look
ladies will go for.
Joelle, please give
us your top 5
beauty essentials
every woman
should have?
If you have a
beauty woe,
let us know!
Send your queries to
questions@abodeqatar.com
Q.Give us your quickest
beauty routine?
A.Mix 'Rescue Me' moisturiser with a coin size amount of
foundation, then dab on the face and spread evenly.
• Apply your favourite lipstick.
• To finish off the look, apply generous coats of mascara.
(Watch out for her youtube channel, challenging herself to do
1-minute makeup)
Q.Lipstick is a
must in every
woman’s purse, what
3 colours will be
‘in’ this upcoming
month?
A.The perfect shades are red, fuschia and
a burned caramel colour, natural for
nude lips.
A conversation in
30 seconds:
1. Your favourite fashion brand is? Hermes
2. You cannot live without? Joelle Paris
3. Your priority is/are? My kids
4. Your favourite city is? Dubai
5. When you're not a businesswoman, who are you?
I am a mother and a housewife
“I’ve been around for 11 years so I've
built a name from my makeover show as
a professional makeup artist and stylist.
I don’t find that competition worries
me, but competition is healthy in any
business. I am not just a makeup artist,
I’m an entrepreneur. If you think this way,
competition is good because it pushes you
to offer perfection in your work.
”
1
2
3
4
5
Joelle Paris Skin Care
A great foundation
High shine lip gloss
Erase Concealer
Chanel No.5
Deodorant
Joelle Paris is available online,
her salons and exclusively
distributed at all Wojooh outlets.
51

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beauty QandA-FINAL-ps

  • 1. Interviewed by Marlynne Mallari - Dela Pena Photographs courtesy of Joelle Group beauty Beauty Q&AAnswerstotheeverydaybeautyquestions you'vealwayswantedtoask. Each month we feature talented, artistic makeup artists who answer our everyday makeup questions. There will always be a new trend, and keeping up with them can be a nightmare! Que the beauty guru Joelle, who is currently filming her self- titled makeover show on MBC1. When she's not globe-trotting from country to country shooting for Max factor, you can find her consulting with experts from Paris on creating a new line of skincare for her brand. Joelle Mardinian is a mother of two, a tv personality, a creative director for Max Factor, a professional makeup artist, and a businesswoman. ABODE sat down with her to find out her ‘beauty formula’ for success. J oelle started her business 'Maison de Joelle' and 'Clinica Joelle' in 2008, and after seven years she has nine salons around the Gulf and two beauty clinics in the UAE. All are very successful and according to her, “I talk with my clients and listen to their needs. I do things on the highest level because it’s my name on the brand, I do not want to ruin my clients’ trust.” So what is Joelle’s secret for success? Her passionate desire to continue to discover what make’s women feel beautiful, both on the inside and out. 50
  • 2. Q.What is your forecast for beauty trends? A.Clear, clean skin, well-groomed thick eyebrows, and strong lips are all going to be the look ladies will go for. Joelle, please give us your top 5 beauty essentials every woman should have? If you have a beauty woe, let us know! Send your queries to questions@abodeqatar.com Q.Give us your quickest beauty routine? A.Mix 'Rescue Me' moisturiser with a coin size amount of foundation, then dab on the face and spread evenly. • Apply your favourite lipstick. • To finish off the look, apply generous coats of mascara. (Watch out for her youtube channel, challenging herself to do 1-minute makeup) Q.Lipstick is a must in every woman’s purse, what 3 colours will be ‘in’ this upcoming month? A.The perfect shades are red, fuschia and a burned caramel colour, natural for nude lips. A conversation in 30 seconds: 1. Your favourite fashion brand is? Hermes 2. You cannot live without? Joelle Paris 3. Your priority is/are? My kids 4. Your favourite city is? Dubai 5. When you're not a businesswoman, who are you? I am a mother and a housewife “I’ve been around for 11 years so I've built a name from my makeover show as a professional makeup artist and stylist. I don’t find that competition worries me, but competition is healthy in any business. I am not just a makeup artist, I’m an entrepreneur. If you think this way, competition is good because it pushes you to offer perfection in your work. ” 1 2 3 4 5 Joelle Paris Skin Care A great foundation High shine lip gloss Erase Concealer Chanel No.5 Deodorant Joelle Paris is available online, her salons and exclusively distributed at all Wojooh outlets. 51