5. • Women were given a Beauty Patch
• Asked to wear it for a couple of
weeks and see if they feel any
different
• At the end of the experiment all the
women began to feel that the patch
really did make them beautiful.
• Women asked what was in the patch
6. • There was nothing in the
patch and it was the
women just realizing
that they need to feel
confident about
themselves.
7. This created an uproar between women and also men
complaining about both the women in the ads. This
creates attention to Dove and whether the attention is
good or bad, it still attention.