Team 10 presented an ambitious plan to achieve 500k downloads of their Daisy Wheel app within one year by raising awareness of breast self-exams. Their strategy targets two audiences - women aged 18-34 to shine a light on their self-care blind spots around breast exams, and mothers over 50 to encourage conversations with daughters about breast health. Their multi-channel campaign leverages experiential marketing, social media, influencers and a Mother's Day partnership to reach their download goals and promote preventative healthcare.
Open resources for women at risk | Emerge 2015, Saïd Business SchoolHera Hussain
I was invited to do a presentation at Emerge 2015 (7-8 Nov) at Saïd Business School, University of Oxford. The session was "Gender and Technology: The new frontier for women’s rights". Here's the session description:
As access to technology increases globally, more women are benefitting from the autonomy and connectivity that comes with using a mobile phone or computer. In spite of this, there remains a wide digital divide between the genders, with 1.7 billion women in low and middle income countries still without access to a mobile phone. What are the barriers to putting the power of technology into the hands of women? Does access to technology put women at increased risk of harassment, or can it be an opportunity for improving their safety? This session will examine some of the latest research regarding women’s access to – and use of – technology, particularly in developing economies. We will then take a deeper look at one project that has used open data as a strategy to prevent violence against women.
I had the pleasure of speaking at the session alongside Claire Sibthorpe, Head of Connected Women at GSMA. The session was facilitated by my friend and fellow feminist, Gianna Goulding.
Open resources for women at risk | Emerge 2015, Saïd Business SchoolHera Hussain
I was invited to do a presentation at Emerge 2015 (7-8 Nov) at Saïd Business School, University of Oxford. The session was "Gender and Technology: The new frontier for women’s rights". Here's the session description:
As access to technology increases globally, more women are benefitting from the autonomy and connectivity that comes with using a mobile phone or computer. In spite of this, there remains a wide digital divide between the genders, with 1.7 billion women in low and middle income countries still without access to a mobile phone. What are the barriers to putting the power of technology into the hands of women? Does access to technology put women at increased risk of harassment, or can it be an opportunity for improving their safety? This session will examine some of the latest research regarding women’s access to – and use of – technology, particularly in developing economies. We will then take a deeper look at one project that has used open data as a strategy to prevent violence against women.
I had the pleasure of speaking at the session alongside Claire Sibthorpe, Head of Connected Women at GSMA. The session was facilitated by my friend and fellow feminist, Gianna Goulding.
English 201Final Project Essay#itsokay ( No body Shaming).docxkhanpaulita
English 201
Final Project Essay
#itsokay ( No body Shaming)
The issue I am trying to overcome is body shaming in men and women, but particularly in women. Throughout the years body image has always been in issue in women and men. Women face being shamed for being overweight, too Curvy, having too much cellulite or stretch marks, while men face being very weight, too skinny, or having stretch marks which could come across as feminine. Since body image is such a high focus point in the entertainment industry , younger generations began to become self conscious of how they look and how much they weigh. The needs that are not being met is that women and men are tearing one another down based on their looks and destroying one another self esteem or confidence. No one is taking notice of this and it can impact a person's mental and physical health.
The root cause of this is that society has made an image for what women should look like and what they shouldn’t look like. Again , through the years technology has advanced for women to get fat reduction to get rid of unnecessary fat or to help get rid of cellulite and creams that supposable help get rid of cellulite or stretch marks. There are thousands of women who are trying to look like this image society created and are not embracing themselves. The thought bubbles goes blogger Hollie Broadhead talked about why being fat is an insult , because society is become more associated with how a women may look and they will then from their opinion on her looks. Broadhead had then stated that society is basically surveil of the fittest. Broadhead had stayed later in the paragraph that there are five measures of economic status, and how it affects you, “ 5 measures of socio-economic status' were assessed: 1) age completing full time education, 2) degree level education, 3) job class, 4) annual household income and 5) Townsend deprivation index (social deprivation scores). The results demonstrated that most overweight women and shorter men were less successful opposed to taller and thinner individuals, particularly in more developed countries such as the USA and UK.” . This shows that your looks and appearance does affect you socially and economically. Health and beauty has become on of the top standard not only in America but also across the world. A healthy lifestyle” or more drive throughout the day are more outgoing, and are aware of their surroundings when it comes to work, communication, and their status. However, for people who are not like an individual that I listed in the sentence prior , they are more likely to be sluggish, eat constantly throughout the day because of stress and are more likely to be depressed and not social. Everybody is different and they can not afford to live like other people if not they simply are going through things that they are not able to take care of themselves.
Because of how society such a strong hold on body image younger generations are starting to w.
Social Responsibility, not only CorporateAgata Piekut
Enterprises misused CSR to build their reputation while the new OPINION LEADERS use their reputation to drive social responsibility. Which in return builds their reputation.
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
Sometimes the best Preventionist struggle to answer the question, “What is prevention?” In the world of drug prevention, there is a gap between what we know works, and what actually happens in many prevention organizations. This high-energy workshop will challenge you to think differently and will help you to remember that information dissemination simply tries to change what people KNOW, while effective prevention works to change what people DO. Come find out if your organization knows how to tell the right story, how to be positive, how to message appropriately with youth, and how to harness information in appropriate and productive ways.
Most Empowering Women | Exeleon's Women Shaping the FutureExeleon Magazine
In the realm of entrepreneurship and beyond, women are emerging as a formidable force, shaping the future of business and innovation. These powerful women are fostering diversity and inclusion in their businesses, recognizing the power of diverse perspectives and experiences in driving innovation. They are championing initiatives that support and empower other women, creating networks, mentorship programs, and investment opportunities that level the playing field and bridge the gender gap in entrepreneurship.
Exeleon Magazine recognizes some of these empowering women who are shaping the future and highlights their stories of excellence through this issue.
LunaYou is a woman-centered maternal wellbeing program that offers women the ability to manage risk factors, track their health and wellbeing goals, and access a dedicated Wellbeing Coach to help them throughout their pregnancy, and in the first three months after their baby is born. LunaYou encourages women to share their journey with their personal support network and their Wellbeing Coach, who together, are able to provide rapid and seamless connection to medical and social service care, should serious risks arise. Each woman is unique, and deserves personalized care that is both respectful, and culturally sensitive to her individual needs.
Marketing to Moms presentation given by Kathy Murphy (Veritas Communications) and Ed Lee (com.motion) on the influences that surround the modern day mom - with a focus on health and nutrition.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
English 201Final Project Essay#itsokay ( No body Shaming).docxkhanpaulita
English 201
Final Project Essay
#itsokay ( No body Shaming)
The issue I am trying to overcome is body shaming in men and women, but particularly in women. Throughout the years body image has always been in issue in women and men. Women face being shamed for being overweight, too Curvy, having too much cellulite or stretch marks, while men face being very weight, too skinny, or having stretch marks which could come across as feminine. Since body image is such a high focus point in the entertainment industry , younger generations began to become self conscious of how they look and how much they weigh. The needs that are not being met is that women and men are tearing one another down based on their looks and destroying one another self esteem or confidence. No one is taking notice of this and it can impact a person's mental and physical health.
The root cause of this is that society has made an image for what women should look like and what they shouldn’t look like. Again , through the years technology has advanced for women to get fat reduction to get rid of unnecessary fat or to help get rid of cellulite and creams that supposable help get rid of cellulite or stretch marks. There are thousands of women who are trying to look like this image society created and are not embracing themselves. The thought bubbles goes blogger Hollie Broadhead talked about why being fat is an insult , because society is become more associated with how a women may look and they will then from their opinion on her looks. Broadhead had then stated that society is basically surveil of the fittest. Broadhead had stayed later in the paragraph that there are five measures of economic status, and how it affects you, “ 5 measures of socio-economic status' were assessed: 1) age completing full time education, 2) degree level education, 3) job class, 4) annual household income and 5) Townsend deprivation index (social deprivation scores). The results demonstrated that most overweight women and shorter men were less successful opposed to taller and thinner individuals, particularly in more developed countries such as the USA and UK.” . This shows that your looks and appearance does affect you socially and economically. Health and beauty has become on of the top standard not only in America but also across the world. A healthy lifestyle” or more drive throughout the day are more outgoing, and are aware of their surroundings when it comes to work, communication, and their status. However, for people who are not like an individual that I listed in the sentence prior , they are more likely to be sluggish, eat constantly throughout the day because of stress and are more likely to be depressed and not social. Everybody is different and they can not afford to live like other people if not they simply are going through things that they are not able to take care of themselves.
Because of how society such a strong hold on body image younger generations are starting to w.
Social Responsibility, not only CorporateAgata Piekut
Enterprises misused CSR to build their reputation while the new OPINION LEADERS use their reputation to drive social responsibility. Which in return builds their reputation.
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
Sometimes the best Preventionist struggle to answer the question, “What is prevention?” In the world of drug prevention, there is a gap between what we know works, and what actually happens in many prevention organizations. This high-energy workshop will challenge you to think differently and will help you to remember that information dissemination simply tries to change what people KNOW, while effective prevention works to change what people DO. Come find out if your organization knows how to tell the right story, how to be positive, how to message appropriately with youth, and how to harness information in appropriate and productive ways.
Most Empowering Women | Exeleon's Women Shaping the FutureExeleon Magazine
In the realm of entrepreneurship and beyond, women are emerging as a formidable force, shaping the future of business and innovation. These powerful women are fostering diversity and inclusion in their businesses, recognizing the power of diverse perspectives and experiences in driving innovation. They are championing initiatives that support and empower other women, creating networks, mentorship programs, and investment opportunities that level the playing field and bridge the gender gap in entrepreneurship.
Exeleon Magazine recognizes some of these empowering women who are shaping the future and highlights their stories of excellence through this issue.
LunaYou is a woman-centered maternal wellbeing program that offers women the ability to manage risk factors, track their health and wellbeing goals, and access a dedicated Wellbeing Coach to help them throughout their pregnancy, and in the first three months after their baby is born. LunaYou encourages women to share their journey with their personal support network and their Wellbeing Coach, who together, are able to provide rapid and seamless connection to medical and social service care, should serious risks arise. Each woman is unique, and deserves personalized care that is both respectful, and culturally sensitive to her individual needs.
Marketing to Moms presentation given by Kathy Murphy (Veritas Communications) and Ed Lee (com.motion) on the influences that surround the modern day mom - with a focus on health and nutrition.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. HELLO FROM US (AND OUR MOMS)
adrija chakraborty melissa baptista mitch horne katie hughes
3. THE AMBITION
Primary: Achieve 500k unique downloads for
the Daisy Wheel app within the first year
Secondary: Introduce a new generation of
young women into the Get In Touch brand
4. PRIMARY
18-34 women
35.3m total in US
26% have used a fitness app in
the last 30 days
22% frequently take
preventative health measures
2.3 million do both
40% of survivors detect their own cancer, but
social stigma, low awareness and fear are a
barrier to women checking their breasts
regularly.
SECONDARY
Women 50+ with children over 18
29.1m total in US
10% have used a fitness app in
the last 30 days
40% frequently take preventative
health measures
1.3m do both
Simmons 2019, Winter Study
5. WE ARE IN A SELF-HEALTH MOMENT
Self-care
Over 50% of US
millenial women made
self-care their 2018 New
Year’s resolution
Fitness
17.2% of women in
the US exercise
everyday
Femtech
More than 60% of US
millennial women think it’s
important to track and
monitor their fitness
Shape Magazine Statista Stylus
6. BREAST SELF-EXAMS REMAIN TABOO
Breasts are
over-sexualized
in culture
Awareness is low
on how to check
yourself
Misinformation adds
to the confusion
‘Pink noise’, the
saturation of breast
cancer initiatives
make it hard for
non-profits to cut
through
Ignorance is bliss
7. The habit of self-health exists, but fear prevents
women from completing this important step.
This leaves them open and vulnerable.
8. The Daisy Wheel brings women’s self-health
full circle
Breast Self-Exam
Women’s
self-health routine
Fitness
Healthy Eating
Skincare
Meditation
9. But what about the women 50+
years old?
Our highest-risk group?
11. “You’re family. Family can tend to inspire you
even more as you get older. When you see a
reflection of yourself doing something you’re
not, it wakes you up.”
12. At the core of the Get In Touch Foundation is
a mother-daughter story
13. We can leverage their
powerful relationship
to encourage mothers
and daughters to talk
about breast health
14. OUR INSIGHT
The best form of self-health is preventative care, because
it turns feelings of vulnerability into invincibility.
15. OUR INSIGHT
The best form of self-health is preventative care, because
it turns feelings of vulnerability into invincibility.
The blind spot in your self-health routine is your
breasts.
17. Low awareness of the crucial importance of BSE
Remind them there’s a simple precaution to avoid the breast cancer menace
Oh, you missed a step
BUSINESS PROBLEM
STRATEGY
BRAND IDEA
GOAL 2
Show your mom
you care
AUDIENCE 1
Women; age 18-34
years
TASK 2
Daughters +
mothers have open
conversations
AUDIENCE 2
Moms over the age
of 50
TASK 1
Shine light on their
self-care blind
spots
GOAL 1
Take back control
of your breasts
CHANNELS
OOH
IG Stories
Paid Social
Mobile Banners
CHANNELS
FB Watch- Red
Table Talk
Paid Facebook
1800-Flowers
LIKELY
AUDIENCE
2.3 million
LIKELY
AUDIENCE
1.3 million
REQUIRED
REACH
460k
20% of likely
audience.
REQUIRED
REACH
40k
3% of likely moms
REQUIRED
REACH
40k
10% from daughters’
advocacy
OR
19. TASK 1: OOH
● The OOH lives next to
the experiential
● This will drive Daisy
Wheel App awareness
and downloads
20. TASK 1: INSTAGRAM
● Shareable ‘To-Do List’ on IG Stories
○ Highlights the skipped step
● Targeted Ad push with hashtags
○ #breast cancer #selfcare
● Betsy Nilan will tag friends and influencers
and be tagged by followers
○ Trackable engagement
22. TASK 2: FACEBOOK WATCH RED TABLE TALK
● Harness Facebook Watch’s
Red Table Talk to foster
conversation between
intergenerational women
● Betsy Nilan will be a guest to
tell the foundation’s story and
promote The Daisy Wheel App
Sprout Analytics
24. TASK 2: MOTHERS DAY-SIES
The Mothers Day Stunt
● A partnership with
1-800-FLOWERS
● A portion going to the Get
In Touch Foundation
● Packaging will include The
Daisy Wheel branding and
QR code, linking to
download the app
25. AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL
OOH: Crosswalk / Subway
Mother’s
Day:
Send
Daisies
to Mom
Facebook:
Red Table
Talk
Instagram:
Self-Care
Checklist
FLIGHTING PLAN
Task 1
Task 2
Instagram:
Photo / Video / Image / Stories / Carousel Ads
Facebook: Photo, Video, Image, and Carousel Ads
26. OVERVIEW
Experiential OOH Instagram Facebook Mother’s Day
The Goal: 500k app downloads
The Insight: The blind spot in your self-health routine is your breasts
The Big Idea: Oh, you missed a step
Creative Executions:
Paid Social
