Beating The Competition By Changing The Rules by Elance-oDesk Speaker: Rich Pearson, Senior Vice President - Categories and Geographies, Elance-oDesk The way we work is evolving rapidly. Set-time, set-place boundaries simply no longer make sense. Companies have been innovating their IT infrastructure and shifting resources to the cloud, but it’s time to think bigger. Thanks to a Connected Era with unprecedented Internet access and rapid tech innovation, they can now access talent in the cloud as well. There are more than 5 billion people over the age of 16 on this planet, but we typically work within our limited professional networks. That leaves a vast talent pool that has previously been unknown to us. It’s only now becoming possible to identify this talent, as connectivity helps people around the world find each other online. In this presentation (originally given at ArabNet Digital Summit 2014), Elance-oDesk SVP of Categories & Geographies Rich Pearson discusses how work is changing, what it takes to attract top talent today, and why we need to reinvent the way we think of work to remain competitive. He also touches on the fastest-growing region for hiring on Elance-oDesk, the Middle East, and how this region is rapidly adopting this innovative way of working.