This document summarizes a book about running a successful coffee business, outlining four key principles: begin with passion, hire quality staff who share your values, personalize the customer experience, and ensure product quality. It describes these principles in detail using examples from the author's own coffee company. The summary also lists strengths like practical advice and real-world examples, and weaknesses such as limited industry scope and lack of additional case studies.

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UNIVERSITY OF GUJRAT
Department Of Management Sciences
“Organization Theory & Design”
Section: M.Phil 1st (SEC-B)
Muhammad Umar
22011720-046

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3. Format: 176 pages, black & white
illustrations
Pub. Date: 24-Oct-2003
Publisher: Jossey-Bass Inc.,U.S.
Language: ENG
ISBN-13: 9780787971670

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Leslie A. Yerkes Charles Decker

5. Summary
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• This book is a business book written by the founder of a coffee
company, and it aims to provide guidance for business owners and
managers on how to run a successful business.
• Beans is a business story that describes the history of a Seattle coffee
shop. The authors outline four key components for success that apply
to businesses of any size: beginning with enthusiasm, hire quality
staff, personalize the buying process, and uphold a superior product.

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• The notion behind the book's first ingredient, PASSION, is that you
must be passionate about what you do.
• Enjoy what you do and chase your passions.
• Enjoying what you do at work is more important than earning
money.
• Clients will find out if you don't, which is an issue.
• Because no matter how passionate you are about what you do, if
your customers don't feel the same way about your goods or
services, they won't buy from you.
• Hence, if they lack passion, you must build it in them. How? Even
before to exceeding expectations, you must thoroughly comprehend
the demands and desires of your consumers..

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• The 2nd Principle is PEOPLE.
• Matt McMalliam & Maria Falsetto.
• Seek for candidates that are passionate about the work and who
are also qualified for the position.
• Seek for those who hold the same values as you.
• Employ those who are outgoing and passionate about life and
other people.
• Employ good people and give them a job.
• Count on them to act morally. Talk to them about your
expectations (the mission) and your plans for the coming week,
month, or in future.
• Let them develop plans to achieve objectives. Good people make
good employees, who in turn make good clients.

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• The 3rd Component in Beans is to MAKE IT PERSONAL. Everybody
They seek acknowledgement and appreciation.
• Employee loyalty has decreased as a result of corporate layoffs and
"rightsizing," and there is a clear link between employee loyalty and
customer loyalty.
• When staff are loyal, customers will be as well. When employees are
loyal, they act unselfishly, putting the needs of the business ahead of
their own.Instead of treating them like Clients treat them like friends.
• Encourage staff to interact with customers.
• Customers are less likely to use a competitor when they are tied to
you.Get to know your client well; this will help you establish a
connection and a relationship
• . Personalize their interaction with you and your business.

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• The 4th Principle is PRODUCT.
• Consumers won't spend good money on a poor quality products. It's
necessary that a product or service maintain consistency in
performance, quality, and "experience".
• Good (or excellent) service is trumped by bad products, and bad
products will turn away loyal customers.
• On the other hand, unsatisfactory service may cause people to avoid
an excellent product. You must learn the essentials.
• Customer loyalty rises along with product quality, which in turn
boosts employee morale.

14. Strenghts & Weakness
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Strengths:
Practical advice: The book offers practical advice on how to run a
business, including tips on hiring, marketing, and managing finances.
Easy to read: The writing style is straightforward and accessible,
making the book easy to read and understand.
Real-world examples: The author provides real-world examples
from his own experience running a successful coffee company,
which can help readers relate to and apply the concepts.
Focus on core principles: The book focuses on four core principles
that are applicable to businesses in any industry or sector, which can
be helpful for readers who want a simple, straightforward approach
to business management.

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Weaknesses:
Limited scope: The book’s focus on a single industry (coffee) may
limit its relevance to readers in other industries.
Lack of depth: Some readers may find that the book does not delve
deeply enough into certain topics, and may want more in-depth
guidance or analysis.
Over-reliance on personal experience: While the author’s personal
experience is valuable, some readers may feel that the book would
benefit from additional research or insights from other sources.
Lack of case studies: While the author provides some real-world
examples from his own company, the book does not include in-depth
case studies or examples from other businesses, which could limit its
applicability to a wider range of readers.

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