Bean Miller completed her MA in Strategic Marketing at the University of Greenwich. She chose the program because it offered the specialized focus she wanted in a smaller class environment. She enjoyed the hands-on approach of the courses and found the lecturers very accessible and supportive. After graduating, Miller has had a successful marketing career, currently working as a Marketing Project Planner. She credits her MA with helping her get started in her chosen career field and industry.

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BUSINESS SCHOOL SUCCESS STORIES
Bean Miller
MA Strategic Marketing graduate
Why did you choose to study your
postgraduate degree at the University of
Greenwich?
The university offered the specific type
of programme I was looking for. It also
had a campus atmosphere and smaller
class sizes which offered more one-on-
one time with lecturers.
What did you like most about studying
at the Business School?
I enjoyed the hands-on approach to
courses. The lecturers gave us the
foundation we needed to succeed,
but it was up to us to implement
that knowledge and apply it to our
coursework.
What can you tell us about your
lecturers?
All of our lecturers were very accessible
and genuinely wanted us to succeed.
I have kept in touch after graduation,
and they still offer their support and
guidance.
What interested you most about your
programme?
I was looking for a specialist programme
rather than a broader marketing degree
or an MBA. Strategic marketing was an
area that always interested me. I wanted
to study consumers and learn about
how and why they chose particular
brands and products. The classes really
focused on this.
What are the benefits of postgraduate
study?
Postgraduate study is an in-depth
exploration of what you actually want
to be doing in your career. It gives
you credibility with your employer and
demonstrates that you have a deeper
understanding of your specific area of
focus.
What advice would you give to other
students considering continuing their
studies at Greenwich?
I’d say it’s worth the hard work. I’d
also advise them to network and build
and maintain relationships as much as
possible. I still stay in contact with my
colleagues.
What are you currently doing?
I am now a Marketing Project Planner
at Grainger. Grainger is North
America’s leading broadline supplier
of maintenance, repair and operating
products, with operations in Asia,
Europe and Latin America. I was
previously Associate Marketing Manager
at Grainger and Director of Marketing
and Public Relations at C. Deadrick
Development, an event planning
services company.
How did studying your MA help your
career?
Having an MA helped me to get
my career started immediately after
graduation. I stood out from other
applicants and, with a more specialised
degree, I was able to enter the particular
area of marketing that I was interested in.
“Bean was a great student
who made her mark. Her
affable nature and sense of
humour were infectious.
She was always one of the
first to share her thoughts,
experiences and
anecdotes, which were
insightful and demonstrated
her subject knowledge and
ability to spot trends.”
Jonathan A. J. Wilson
Programme Director, MA Strategic Marketing
University of Greenwich.
Branding, culture and management specialist.