The document discusses sustainability focused brand communications and topics related to climate change, carbon emissions, recycling, waste reduction, and global warming. It notes that ethical consumerism is on the rise with over 2.8 million committed ethical consumers in the UK spending an average of £664 per household in line with their ethical values in 2006, up from £366 in 2002. The overall ethical market in the UK is now worth £32.3 billion.