Joe Johnston - FLEXperience - putting the Flex in UX


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The User Experience Process as it evolves around Flex/AIR applications. Investigating Discovery, Persona's, Wireframing, Design Framework and Rapid Prototyping. See how Flex is integrated into this process along with other Adobe tools such as Catalyst.

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Joe Johnston - FLEXperience - putting the Flex in UX

  1. 1. Who I am UX Specialist for Universal Mind Not a Designer Not a Developer I sit in between A real live Catalyst also known as
  2. 2. What is UX? It’s a term used to describe the overarching experience a person has as a result of there interactions.
  3. 3. What is UX “Design is not just about coming up with a solution, it’s guring out the right way to look at the problem”. The “what” before the “how”
  4. 4. UX Process Research Personas Wireframe Design Framework Vision Prototype
  5. 5. Research “Customers sometimes do not know what they want,” “It can be dangerous to just listen to what users say they need.” John Seely Brown, the co-chairman of the Deloitte Center for Edge Innovation “It is more from engaging with users, watching what they do, understanding their pain points, then you get big leaps in design,” Debra Dunn, an associate professor at the Stanford Institute of Design None of this means that input from users is unimportant. Designers must find a multitude of ways to understand users’ needs at a deeper level.
  6. 6. Research Immerse yourself in the the culture of the user as fast as possible Create/Understand the User Goals A single sentence that defines the goal (ie. iPhoto or Aperture) User Interviews/observations Use open ended questions What makes a good day or a bad day? What Activities currently waste your time? How do you find workarounds, shortcuts? What did you do when you first came in today?
  7. 7. Research Types of Users Beginners Sales/Execs/Marketing Intermediate Are the most important Experts the Subject Matter Experts (SME’s)
  8. 8. Research Immerse yourself into the industry Competitive Research Collage boards/Demos
  9. 9. Personas Personas are fictitious people who represent the archetypal qualities of your audience. They provide targets for design and are generally very effective for communicating design and research activities throughout an organization.
  10. 10. Personas are Drawn from field research Named as individuals Developed for specific contexts Typical and believable
  11. 11. Personas are not Based on demographics or market segments Drawn from gut feelings about your audience User profiles or stereotypes e.g. “Soccer mom”
  12. 12. Personas Context Scenarios concise narrative descriptions of one or more personas using a product to achieve a specific goals.
  13. 13. Wireframes Brainstorming With fellow Designers/Developers/Clients ie. Affinity Diagrams Design Studio Session
  14. 14. Wireframes Wireframe the user screens and interactions Start to place content No Design applied little or no color Built using Fireworks Just a personal preference Several Iterations/Refinement
  15. 15. Wireframes Used by Design To start the Design Framework Used by Developers To start the Back-end Architecture and Services Used by Clients Help identify content detail To show to Stake Holders or other Meetings
  16. 16. Wireframes Pretend the interface is magic
  17. 17. Design Framework Starts after wireframes have been completed Collaborating with Designer Several Iterations/Refinement
  18. 18. Design Framework
  19. 19. Vision Prototype Most important deliverable A real working application in the deploying technology Can capture key problems before full application is built Apply design framework Rapidly built from a couple days to a couple weeks building out key sections and UX flows
  20. 20. Vision Prototype User Testing/Validation Robust formal to Friends and Family testing, Silverback Stake Holder buy in Data/Service Validation Marketing Demos for trade shows, other
  21. 21. Vision Prototype Created and skinned in Flex/AIR using CSS and Degrafa Allows for a nice separation between code and skins Devs can take and reuse the skins/views in the production application, saving dev time
  22. 22. Vision Prototype Demo
  23. 23. Resources About Face 3 - book -