More Related Content
What's hot
What's hot (20)
Similar to Bdc412 "Srichand" Section 3013
Similar to Bdc412 "Srichand" Section 3013 (20)
Bdc412 "Srichand" Section 3013
- 1. sRICHAND
- 2. History
- 3. áºÃ¹´ “ÈÃըѹ·Ã” ໚¹ 1 ã¹áºÃ¹´à¤Ã×่ͧÊÓÍÒ§·Õ่à¡‹Òá¡‹·Õ่ÊØ´¢Í§ä·Â ÈÃըѹ·Ã ÁÕ¼ÅÔµÀѳ±«Ö่§à»š¹·Õ่¹ÔÂÁ·Ñ้§ã¹»ÃÐà·Èä·Â áÅе‹Ò§»ÃÐà·È ¤×Í á»‡§ÈÃըѹ·Ã ·ÃÒ¹ÊÅÙૹ· ໚¹á»‡§½Ø†¹â»Ã‹§áʧà¹×้ÍÅÐàÍÕ´ºÒ§àºÒÁҾÌÍÁ¡Ñº¤Ø³ÊÁºÑµÔâ´´à´‹¹ 㹡ÒäǺ¤ØÁ¤ÇÒÁÁѹÍѹ໚¹àÍ¡Åѡɳ¢Í§ “ÈÃըѹ·Ã” »˜¨¨ØºÑ¹ÁÕ¨Ó˹‹Ò·Õ่ ÇѵÊѹ ºÙ¸ ÍÕ¿á͹´ºÍ´ à«àÇ‹¹ÍÕàÅ¿àÇ‹¹ ´ÔǵÕ้¿ÃÕ ÈÃÕÇÒÃÕ in flight ¡ÒúԹä·Â áÍÃàÍàªÕ ÊÂÒÁà¨Á ÃÍÂÑÅà¨Á ˌҧÊÃþÊÔ¹¤ŒÒáÅÐÌҹ¤ŒÒªÑ้¹¹Ó·Ñ่Ç»ÃÐà·Èä·Â áÅÐÍÕ¡ 5 »ÃÐà·Èã¹àÍàªÕ ºÃÔÉÑ· ÈÃըѹ·ÃÊËâÍʶ ¨Ó¡Ñ´ ¡‹ÍµÑ้§¢Ö้¹ã¹»‚ ¤.È. 1948 ¼ÅÔµáÅШÓ˹‹ÒÂàǪÀѳ±ÂÒáÅÐ à¤Ã×่ͧÊÓÍÒ§ ·Õ่ÁդسÀҾ͋ҧµ‹Íà¹×่ͧ ÂÒǹҹÁÒÁÒ¡¡Ç‹Ò 70 »‚ ã¹»‚¹Õ้ »‚2017 àÃÒä´Œ¢ÂÒ line products ·Õ่ËÅÒ¡ËÅÒÂÁÒ¡¢Ö้¹ à¾×่Í໚¹áºÃ¹´·Õ่ÍÂÙ‹¤Ù‹¡Ñº ¤ÇÒÁÊÇ¢ͧ¼ÙŒËÞÔ§ä·ÂáÅмٌËÞÔ§·Ñ่ÇâÅ¡
- 4. PRODUCT
- 6. BRAND VISION àÃҨзÓãËŒ ÈÃըѹ·Ã ໚¹¼ÙŒ¹Ó´ŒÒ¹à¤Ã×่ͧÊÓÍÒ§ ·Õ่´Õ·Õ่ÊØ´ ´ŒÇ¤سÀÒ¾¢Í§ÊÔ¹¤ŒÒ ໚¹ÊÔ่§·Õ่àÃÒÂÖ´ÁÑ่¹ÊÙ§ÊØ´ã¹·Ø¡¢Ñ้¹µÍ¹¡ÒüÅÔµ
- 8. Brand Essence Dream come true “ÈÃըѹ·Ã” Brand PersonalityÍÔ¹àµÍÃàÃÕºËÃٴٴÕã¹áºº·Õ่äÁ‹àËÁ×͹ã¤ÃÈÃըѹ·Ã ÁպؤÅÔ¡ÀҾ໚¹¼ÙŒ´ÙáÅ (Caregiver) 㹡ÒôÙáżÔÇÀѳ± áÅÐ Âѧ໚¹¹Çѵ¡ÃÃÁãËÁ‹·Õ่ÁÕ¤ÇÒÁàÃÕº§‹Ò (Innocent) ÊǤú ¨ºã¹áºÃ¹´à´ÕÂÇ ¨Ö§´Ù໚¹¼ÙŒËÞÔ§·Õ่ͺÍØ‹¹áÅзѹÊÁÑÂã¹àÇÅÒà´ÕÂǡѹ
- 9. BRAND positioning ệ§½Ø†¹à¹×้ÍÅÐàÍÕ´ºÒ§àºÒ·Õ่ÁդسÀÒ¾´Õ ÃÒ¤Ò‹ÍÁàÂÒ ¼ÅÔµ¨Ò¡ÊÁعä¾Ã ÊÒÁÒö¤Çº¤ØÁ¤ÇÒÁÁѹ áÅÐÅ´ÊÔǼ×่¹¤Ñ¹ä´ŒáÁŒ¼ÔÇᾌ§‹ÒÂ
- 14. Japan
- 15. japanese
- 16. Individualism µ่Ó໚¹Êѧ¤ÁÃÇÁ¡ÅØ‹Á ¤×Í ¨Ð·ÓÍÐäÃ໚¹¡ÅØ‹ÁÃÍ¡Òà µÑ´ÊÔ¹ã¨à»š¹¡ÅØ‹Á µŒÍ§¤Í ÍÒÈÑ¡ÒÃʹѺʹع¨Ò¡¤¹Í×่¹ ¹Í¡¨Ò¡¹Õ้¨ÐÂѧ໚¹Êѧ¤Á ·Õ่์¹¤ÇÒÁÊÑÁ¾Ñ¹¸ÃÐÂÐÂÒÇ Masculinity Ê٧໚¹Êѧ¤Á·Õ่ÂÍÁÃѺ¤¹¨Ò¡ ¤ÇÒÁÊÓàÃ็¨ ÂѧÁÕ¤ÇÒÁàËÅ×่ÍÁÅ้Ó ÃÐËÇ‹Ò§ªÒÂËÞÔ§ÂѧäÁ‹¤‹Í ໴âÍ¡ÒÊãËŒ¤ÇÒÁÂÍÁÃѺ¡Ñº ¼ÙŒËÞԧ෋ÒäË˼ٌËÞÔ§ÍÒ¨·Ó䴌ᵋ µÓá˹‹§·Ñ่Çæä» ËÃ×ÍÍÂÙ‹ºŒÒ¹·Ó §Ò¹ºŒÒ¹Í‹ҧà´ÕÂÇ ¤‹Í¹¢ŒÒ§¨Ð ໚¹Êѧ¤Á·Õ่ÁÕ¡ÒÃᢋ§¢Ñ¹·Õ่ÊÙ§ Power Distance Ê٧໚¹Êѧ¤Á·Õ่ÁÕÅӴѺªÑ้¹ªÑ´à¨¹ ÃÇÁ·Ñ้§¤¹ã¹Êѧ¤ÁÂÍÁÃѺ ã¹àÃ×่ͧÅӴѺªÑ้¹ÍӹҨ㹡Òà µÑ´ÊԹ㨡็¨Ðä»ÍÂÙ‹·Õ่¼ÙŒºÃÔËÒà ÃдѺÊ٧͋ҧà´ÕÂÇáÅФ¹ã¹Êѧ¤Á ¡็¨Ð¾ÂÒÂÒÁ·Õ่¨Ð¼ÅÑ¡´Ñ¹ µÑÇàͧ¢Ö้¹ä»ÍÂً㹪Ñ้¹ ·Õ่ÊÙ§¡Ç‹Ò
- 17. Uncertainty Avoidance Ê٧໚¹Êѧ¤Á·Õ่¾ÂÒÂÒÁËÅÕ¡ àÅÕ่§¤ÇÒÁàÊÕ่§ ¤ÇÒÁäÁ‹á¹‹¹Í¹ à¾ÃÒФ¹ã¹Êѧ¤Á ¹Ñ้¹äÁ‹ªÍº ¤ÇÒÁäÁ‹á¹‹¹Í¹ ·ÓãËŒ¨ÐÁÕ¡® ÁÒ¡ÁÒÂÁÒ»‡Í§¡Ñ¹¤ÇÒÁäÁ‹á¹‹ ¹Í¹ ·Õ่ÍÒ¨¨Ðà¡Ô´¢Ö้¹ÁÒ ËÃ×Íã¹ ¡ÒÃ·Ó ÊÑÞÞÒ¡็¨ÐÃкØà§×่Í¹ä¢ ÁÒ¡ÁÒÂà¾×่Í»‡Í§¡Ñ¹¤ÇÒÁ àÊÕ่§·Õ่ÍÒ¨¨Ðà¡Ô´¢Ö้¹ä´Œ Long Term Orientation Áҡ໚¹ÇѲ¹¸ÃÃÁ·Õ่์¹¤ÇÒÁ ÊÑÁ¾Ñ¹¸ã¹ÃÐÂÐÂÒÇ ¤ÇÒÁÊÑÁ¾Ñ¹¸¨Ð¤‹ÍÂæÊÌҧ àÁ×่ÍÁÕ¤ÇÒÁÊÑÁ¾Ñ¹¸·Õ่´ÕáÅŒÇ ã¹¡ÒÃà¨Ã¨Ò¨Ð¤‹Í¹¢ŒÒ§ÃÒºÃ×่¹ «Ö่§¤ÇÒÁàª×่Í㨨ÐÊÓ¤ÑޡѺ ÇѲ¹¸ÃÃÁ·Õ่์¹¤ÇÒÁ ÊÑÁ¾Ñ¹¸ã¹ÃÐÂÐÂÒÇ Indulgence µ่Ó¤¹ã¹Êѧ¤Á¨ÐäÁ‹áÊ´§ÍÍ¡ ¤ÇÒÁµŒÍ§¡ÒÃÍ‹ҧªÑ´à¨¹ ¤‹Í¹¢ŒÒ§à»š¹Êѧ¤Á·Õ่à¤Ã‹§¤ÃÑ´ 㹡Òà áÊ´§ÍÍ¡µ‹Ò§æ áÅР໚¹Êѧ¤Á·Õ่ÁÑ¡¨Ðà¡็ºÍÒÃÁ³ äÇŒ äÁ‹áÊ´§ÍÍ¡ÁÒ
- 18. hello kitty japanese ÇѲ¹¸ÃÃÁ¤ÒÇÒÍÕ้ ËÃ×Í ÇѲ¹¸ÃÃÁ¤ÇÒÁ¹‹ÒÃÑ¡ã¹áººà©¾ÒТͧÞÕ่»Ø†¹ä»ÊÙ‹·Ñ่ÇâÅ¡ àÎÅâÅ ¤ÔµµÕ้໚¹´ÒÇà´‹¹·Õ่Êش㹤‹Ò«ҹÃÔâÍ àÃÔ่Á¨Ò¡¡ÅØ‹ÁÅÙ¡¤ŒÒ·Õ่໚¹ËÞÔ§ÊÒÇ ¡‹Í¹ÇÑÂÃØ‹¹à»š¹ËÅÑ¡¡‹Í¹¢ÂÒÂä»ÊÙ‹¡ÅØ‹Áà´็¡áÅмٌãËÞ‹
- 19. customer segment ¤¹ÞÕ่»Ø†¹ÁÕ¼ÔÇ˹ŒÒÁѹ ¨Ö§ ໚¹¡ÅØ‹ÁÅÙ¡¤ŒÒ¢Í§ÈÃըѹ·Ã à¾ÃÒРệ§ÈÃըѹ·Ã ÁդسÊÁºÑµÔ¤Çº¤ØÁ¤ÇÒÁÁѹ ¤¹ÞÕ่»Ø†¹·Õ่ÃÑ¡ÊØ¢ÀÒ¾¼ÔÇ˹ŒÒ áÅеŒÍ§¡ÒÃ㪌¼ÅÔµÀѳ± ·Õ่·Ó¨Ò¡ÊÁعä¾Ã ¼ÙŒËÞÔ§ ¹Ñ¡àÃÕ¹ ¹Ñ¡ÈÖ¡ÉÒ ÇÑÂÃØ‹¹ ¤¹·Ó§Ò¹ ¾¹Ñ¡§Ò¹ºÃÔÉÑ· ÍÒÂØ 18 - 35 »‚¢Ö้¹ä» ÃÒÂä´Œ 45,000 - 100,000 (JPY)
- 21. sRICHAND sRICHAND packaging ÈÃըѹ·Ã x Hello Kitty ¼ÅÔµÀѳ±à¤Ã×่ͧÊÓÍÒ§ ã¹ÃٻẺ Hello Kitty ¨Ò¡áºÃ¹´ÈÃըѹ·Ã ·Õ่¨Ð·ÓãËŒÊÒÇæ·Ø¡¤¹ 䴌ʹء仡Ѻ¡ÒÃàÅ×͡ẵÅѺệ§¹‹ÒÃÑ¡æ ã¹áºº·Õ่໚¹µÑÇàͧ
- 23. SRICHAND
- 24. à»ÅÕ่¹ÀÒÉÒ sRICHAND sRICHAND sRICHAND sRICHAND sRICHAND application channels Application ໚¹áËÅ‹§·Õ่ªŒÍ»»œ§ ·Õ่Êдǡ áÅÐÃÇ´àÃ็Ç ÊÒÁÒöàÅ×Í¡«×้Í ¼ÅÔµÀѳ±ä´ŒÍ‹ҧ§Ò´Ò ÊÓËÃѺ ¤¹·Õ่äÁ‹ÁÕàÇÅÒ áÅзÓãËŒà¾ÅÔ´à¾ÅÔ¹ ¡Ñº¡ÒÃ㪌§Ò¹ ÊÑ่§«×้ͧ‹ÒÂæá¶ÁÊ‹§¿ÃÕ º¹ Ãкº IOS,android
- 25. à»ÅÕ่¹ÀÒÉÒ sRICHAND sRICHAND sRICHAND sRICHAND sRICHAND 900 (JPY) 260 (THB) website ºÍ¡¶Ö§¼ÅÔµÀѳ±µ‹Ò§æ ËÃ×Í ¼ÅÔµÀѳ±»ÃÐàÀ·á¡‹ÍÂÍÍ¡ÁÒ à¾×่ͤÇÒÁÊдǡᡋ¼ÙŒºÃÔâÀ¤ áÅÐÁÕà©´ÊÕãËŒàÅ×Í¡ ÁÕ¡ÒÃᨌ§ÃÒ¤Ò ¤Ø³ÊÁºÑµÔ áÅÐÇÔ¸Õ¡ÒÃ㪌§Ò¹ ¢Í§¼ÅÔµÀѳ±µ‹Ò§æ
- 26. Twitter : ¡Ãдҹ¢‹ÒǨФÍÂáÊ´§¢ŒÍ¤ÇÒÁà¡Õ่ÂÇ¡ÕºÈÃըѹ·Ã ÃÕ·ÇÔµá»ÐäÇŒº¹Ë¹ŒÒ home à¾×่ÍãÊ‹¤ÇÒÁ¤Ô´àË็¹ áÅÐ Retweet ÀÒ¾¡Ô¨¡ÃÃÁµ‹Ò§æà¾×่ÍÅØŒ¹ÃѺÃÒ§ÇÑÅ Line : ¡Ãдҹ¢‹ÒǨФÍÂáÊ´§¢ŒÍ¤ÇÒÁà¡Õ่ÂÇ¡ÕºÈÃըѹ·Ã Ê‹§ãËŒ¡ÑºÅÙ¡¤ŒÒ â´ÂÍѵâ¹ÁѵÔÍ‹ҧµ‹Íà¹×่ͧ ÊÒÁÒöÊÑ่§«×้Í áÅÐÊͺ¶ÒÁ¢ŒÍÁÙÅä´ŒµÅÍ´ Facebook : ¡Ãдҹ¢‹ÒǨФÍÂáÊ´§¢ŒÍ¤ÇÒÁà¡Õ่ÂÇ¡ÕºÈÃըѹ·Ã Όྨ áÅСÃØ» ãËŒ¤ØÂáÅ¡à»ÅÕ่¹¤ÇÒÁ¤Ô´àË็¹ Êͺ¶ÒÁÃÒÂÅÐàÍÕ´µ‹Ò§æà¡Õ่ÂǡѺ¼ÅÔµÀѳ± Instagram : ¡Ãдҹ¢‹ÒÇ ¢ŒÍÁÙÅà¡Õ่ÂǡѺºÃÔÉÑ· µÓá˹‹§·Õ่µÑ้§ áÅÐàºÍÃÁ×Ͷ×Í â¾ÊµáÅÐ â»ÃâÁ·ÊÔ¹¤ŒÒ໚¹»ÃШÓà¾×่ÍãËŒ¼ÙŒºÃÔâÀ¤ÃѺÃÙŒ¢ŒÍÁÙÅà¡Õ่ÂǡѺµÑǼÅÔµÀѳ±ÍÂÙ‹àÊÁÍ COMMUNICATION ¢³Ð·Õ่ª‹Í§·Ò§Í͹äŹáÅŒÇ ¹Í¡¨Ò¡¹Õ้ÂѧÁÕ˹ѧâ¦É³Ò ¡็ÁÕ¡Ô¨¡ÃÃÁµ‹Ò§æ ã¹ÍÕ¡ËÅÒª‹Í§·Ò§ ઋ¹ Âٷٺ à¿«ºØ¡ ÁÕá¤Áà»Þ»ÃСǴãËŒ¤¹Ê‹§ÃÙ» áÅÐãËŒà¾×่͹âËǵ ¶ŒÒª¹Ð¹Í¡¨Ò¡¨Ðä´ŒÃѺà§Ô¹ÃÒ§ÇÑÅ 1 áʹºÒ·áÅŒÇÂѧ䴌¶‹ÒÂῪÑ่¹Å§¹ÔµÂÊÒäÅÕâÍ´ŒÇÂ
- 29. sRICHAND japan rail pass Ã¶ä¿ ÞÕ่»Ø†¹ã¹ Tokyo
- 30. INDUSTRY CURRENT COMPETITORS ¤Ù‹á¢‹§ÃдѺ·ŒÍ§¶Ô่¹ ¢ŒÍ´Õ: ÁÕÊÔ¹¤ŒÒãËŒàÅ×Í¡ÁÒ¡ÁÒ áÅÐÁÕâ»ÃªÑ่¹·Ø¡à´×͹ ¢ŒÍàÊÕÂ: ᵋ¨Ð¨Ñ´Ê‹§¿ÃÕ·Ø¡¤ÃÑ้§ àÁ×่Í«×้ÍÊÔ¹¤ŒÒ¤Ãº499¢Ö้¹ä» CUTE PRESS ¢ŒÍ´Õ:ÁÕÊÔ¹¤ŒÒÁÒãËÁ‹µÅÍ´àÇÅÒ ÊÔ¹¤ŒÒÁÒ¡ÁÒÂãËŒàÅ×Í¡ ÁÕâ»ÃâÁªÑ่¹·Ø¡à´×͹ ¢ŒÍàÊÕÂ:ÁÕᵋ¤¹ÇÑÂ30¢Ö้¹ äÁ‹¤‹ÍÂÁբͧÇÑÂÃØ‹¹ Oriental Princess etude house skinfood ¤Ù‹á¢‹§ÃдѺâÅ¡
- 31. ÊÀÒ¾ÍصÊÒË¡ÃÃÁáÅÐÊÀÒ¾áÇ´ÅŒÍÁ(ã¹»ÃÐà·È) ¸ØáԨà¤Ã×่ͧÊÓÍÒ§ã¹àÁ×ͧä·Â ·Õ่ÁÕÁÙŤ‹Ò¡Ç‹Ò 2.5 áʹŌҹºÒ· ¤Ô´à»š¹ 2.2%¢Í§¨Õ´Õ¾Õ ¶×Í໚¹Íѹ´Ñº 1 ã¹àÍÍÕ«Õ Íѹ´Ñº 3 ¢Í§àÍàªÕ Áѹ໚¹µÅÒ´·Õ่ãËÞ‹ÁÒ¡ ᵋ 90% ¢Í§Çѵ¶Ø´Ôº ໚¹¡ÒùÓࢌÒËÁ´ áÅСÒë×้ͧ͢¤¹ä·Â àÃÒ«×้ÍáºÃ¹´µ‹Ò§ªÒµÔà¡×ͺËÁ´ «Ö่§µÑÇàÅ¢¹Õ้¡ÅѺ¡Ñ¹¡Ñºà¡ÒËÅÕ㵌 áÅÐÞÕ่»Ø†¹ 2 »ÃÐà·È¹Õ้ à¢Ò㪌Çѵ¶Ø´Ôº·Õ่໚¹¢Í§¹ÓࢌҹԴà´ÕÂÇ »ÃЪҪ¹¢Í§à¢Ò«×้ͧ͢¹ÓࢌÒäÁ‹ÁÒ¡¨Ö§·ÓãËŒàÈÉ°¡Ô¨¢Í§à¢Òá¢็§áç
- 32. ¼ÙŒºÃÔâÀ¤ 4.0 ÃдѺ ·ŒÍ§¶Ô่¹ ¹Òâ¹à·¤â¹âÅÂվѲ¹Òà¤Ã×่ͧÊÓÍÒ§ àǪÊÓÍÒ§ »˜¨¨ØºÑ¹ ÍصÊÒË¡ÃÃÁà¤Ã×่ͧÊÓÍҧ໚¹ÍصÊÒË¡ÃÃÁ·Õ่·ÓÃÒÂ䴌͋ҧÊÙ§ ãËŒ¡Ñº»ÃÐà·Èä·Â áÅÐÁÕ¤ÇÒÁµŒÍ§¡ÒâͧµÅÒ´·Ñ้§ã¹ áÅе‹Ò§»ÃÐà·Èà¾Ô่ÁÊÙ§¢Ö้¹Í‹ҧµ‹Íà¹×่ͧ â´Âà¤Ã×่ͧÊÓÍÒ§·Õ่¡ÓÅѧ ä´ŒÃѺ¤ÇÒÁ¹ÔÂÁ ã¹»˜¨¨ØºÑ¹à»š¹¡ÅØ‹Á¢Í§à¤Ã×่ͧÊÓÍÒ§·Õ่ÁÕ Ê‹Ç¹»ÃСͺ¢Í§¾×ªÊÁعä¾Ã ËÃ×ÍàÃÕÂ¡Ç‹Ò OPM ¼ÙŒºÃÔâÀ¤ 4.0 ÃдѺ ·ŒÍ§¶Ô่¹ ¹Òâ¹à·¤â¹âÅÂվѲ¹Òà¤Ã×่ͧÊÓÍÒ§ àǪÊÓÍÒ§ »˜¨¨ØºÑ¹ ÍصÊÒË¡ÃÃÁà¤Ã×่ͧÊÓÍҧ໚¹ÍصÊÒË¡ÃÃÁ·Õ่·ÓÃÒÂ䴌͋ҧÊÙ§ ãËŒ¡Ñº»ÃÐà·Èä·Â áÅÐÁÕ¤ÇÒÁµŒÍ§¡ÒâͧµÅÒ´·Ñ้§ã¹ áÅе‹Ò§»ÃÐà·Èà¾Ô่ÁÊÙ§¢Ö้¹Í‹ҧµ‹Íà¹×่ͧ â´Âà¤Ã×่ͧÊÓÍÒ§·Õ่¡ÓÅѧ ä´ŒÃѺ¤ÇÒÁ¹ÔÂÁ ã¹»˜¨¨ØºÑ¹à»š¹¡ÅØ‹Á¢Í§à¤Ã×่ͧÊÓÍÒ§·Õ่ÁÕ Ê‹Ç¹»ÃСͺ¢Í§¾×ªÊÁعä¾Ã ËÃ×ÍàÃÕÂ¡Ç‹Ò OPM
- 33. ¼ÙŒºÃÔâÀ¤ 4.0 ÃдѺ âÅ¡ ‘ÍÀÑÂÀÙàºÈÃ’ ¡ÃдѺÊÁعä¾Ã ºØ¡µÅÒ´à¤Ã×่ͧÊÓÍÒ§âÅ¡ “ä´ŒÁØ‹§¾Ñ²¹Ò¼ÅÔµÀѳ±ãËÁ‹¨Ò¡ÊÁعä¾ÃáÅÐÊÌҧ¹Çѵ¡ÃÃÁÍ‹ҧµ‹Í” à¹×่ͧŋÒÊØ´¡Ñºà¤Ã×่ͧÊÓÍÒ§ºÑÇ伋¢ŒÒÇáÅÐà¤Ã×่ͧÊÓÍÒ§¼Ñ¡àºÕ้ÂãËÞ‹ ·Õ่ÁÕâÍ¡ÒÊÍ‹ҧÁÒ¡¡Ñº·Ñ้§µÅÒ´ã¹»ÃÐà·ÈáÅе‹Ò§»ÃÐà·È
- 35. value proposition ¼ÅÔµ¨Ò¡ÊÁعä¾Ã ÁդسÊÁºÑµÔ ¢Í§¡ÒÃÅ´¤ÇÒÁÁѹ ệ§½Ø†¹¤Çº¤ØÁ¤ÇÒÁÁѹ·Õ่Í͡ẺÁÒ à¾×่ͤ¹¼ÔÇÁѹâ´Â੾ÒÐ Å´ÊÔÇ ¼´¼×่¹ áÅÐ ¡ÅÔ่¹ËÍÁ ·Õ่ÁÕ¤ÇÒÁ໚¹ÊÁعä¾Ã
- 36. ÀÒ¤¼¹Ç¡
- 37. 1. PERSONAL PROFILE – àÍ໚¹¼ÙŒËÞÔ§·Õ่ÃÑ¡ÊÇÂÃÑ¡§ÒÁ ¼ÔÇ˹ŒÒᾌ§‹Ò ˹ŒÒäÁ‹àÃÕºà¹Õ¹ 2. HOUSEHOLD INCOME – ÃÒÂä´Œ 15,000 ºÒ· 3. VALUES/OBJECTIVES – à͵ŒÍ§¡ÒÃÃÑ¡ÉÒ˹ŒÒ áÅÐÍÂÒ¡ÊÌҧ¤ÇÒÁÁÑ่¹ã¨ãËŒµÑÇàͧ 4. GOALS – ÍÂÒ¡«×้Íà¤Ã×่ͧÊÓÍÒ§·Õ่ÃÒ¤Ò‹ÍÁàÂÒ 5. DEMANDS ON THE PRODUCT OR SERVICE – à͵ŒÍ§¡Òÿ„œ¹¿Ù¼ÔÇ˹ŒÒãËŒ´Õ¢Ö้¹ 6. POTENTIAL PAIN POINTS – àÍÈÖ¡ÉÒ¢ŒÍÁÙŨҡྨáÅÐÃÕÇÔǢͧáºÃ¹´ÈÃըѹ·Ã 7. RELEVANT BRAND TOUCHPOINTS – ÊÁعä¾Ã Å´ÊÔÇ Å´¤ÇÒÁÁѹº¹ãºË¹ŒÒ 8. MEDIA USE – â¦É³ÒËÃ×Íâ»ÃâÁ·¼ÅÔµÀѳ±µÒÁ Social Media NAME, AGE AND OCCUPATION OF THE PERSONA Target group segment or Sinus Milieu
- 38. MORNING ( 00.9¹Í‹¡ A.M.) NOON ( ¹Í‹¡ 12.00 A.M.) AFTERNOON ( ¹Í‹¡ 4.00 P.M.) EVENING ( ¹Í‹¡ 8.00 P.M.) NIGHT ( §ÑÅË 8.00 P.M.) WHERE? §Âյ๺‹ÙÂÍÒÁ¹่×µ ¹Í¹§ÍŒË¹ã ÒŒ¹Ë§ÒŒÅÒํ้¹ºÒÍ Òํ้¹§ÍŒË¹ãÇѵ§‹µá ·ÑÉÔú่Õ·¹Ò§Òํ·»ä¡ÍÍ »ä¹Ô´à¹Ò§¡ÔÅà 7-11 ¹ÒŒº WHAT? ·¾ÑÈ÷⹋Åà ( ¹ãҳɦâ¹็Ëà Social) ÒŒ¹Ë§ØÃÒํº ( ÒŒ¹Ëºã¹º¹้Ö¢่Õ·ÇÔʹ็Ëà ) ·ÑÉÔú่Õ·¹Ò§Òํ·§่ѹ Í้׫ ±³ÑÀµÔż ¢Í§ ÷¹Ñ¨ÕÃÈ´¹Ãºá ÒŒ¹Ë§ÒŒÅÒํ้¹ºÒÍ Ã·¹Ñ¨ÕÃȧ¼±³ÑÀµÔżŒªã WHO? WITH? ÇÂմ๤ ÇÂմ๤ ¹Ò§ÁNjùÍ่×¾à ÇÂմ๤ ÇÂմ๤ BENEFITS? ŒÙà §Í¢ÃÒÊÇÒ‹¢ áºÃ¹´ÈÃÕ Ã·¹Ñ¨ ¨ã¹ÊÒÁ¹ÑËÁ่ÔÃà §Í¢±³ÑÀµÔż áºÃ¹´ ¹้Ö¢¡ÒÁ÷¹Ñ¨ÕÃÈ ¹้Ö¢¡ÒÁ¨ã¹ÔʴѵÃÒ¡ÕÁÁ่ÔÃà Í้׫ÃÒ¡¹ã ±³ÑÀµÔż ¹้Ö¢¡ÒÁÁ่Ô¾àÒŒ¤¡ÙŹҰŒ´ä ºÑ¡¨ã§ÒÇŒÇäÁÒǤŒËãÒŒ¤¡ÙÅ ¡ÒÁ÷¹Ñ¨ÕÃÈ´¹Ãºá ¹้Ö¢ PAIN POINTS? ่Õ·ÒŒ¤¡Ùŧ͢ÇÔÇÕçҋÂÍÇѵÕÁ §Ñ´ÒÃÒ´ÐÅጪã ÂÒ¨ÐáÁ่ÔÃà ±³ÑÀµÔż ã¹ ¹้Ö¢¡ÒÁ่Õ·¹้×¾ÁØŤºÍä Í้׫ÃÒ¡¹ã§Ò·§Í‹ªÁ่Ô¾à ±³ÑÀµÔż ºÑ¡ŒËã¹่ѪÁâûâÁ่Ô¾à ÷¹Ñ¨ÕÃÈ´¹Ãºá ººá¡ÍÍÐÅá§ØûºÑû ±³ÑÀµÔż ‹ÁËãõÙÊÐÅá ¹้Ö¢¡ÒÁÁ่Ô¾à DISCOVER
- 39. the business model canvas Key Partners Key Activities Value Propositions Key Resources Customer Relationships Customer Segments Channels Cost Structure Revenue Streams Website, Facebook, Instagram, Twitter, Line, Mobile App for IOS and Android 1.¼‹Ò¹·Ò§à¤Ò·àµÍêÓÃÐà§Ô¹ 2.¸¹Ò¤ÒÃáÅкѵÃà¤Ã´Ôµ/à´ºÔµ 1. ºÃÔ¡ÒÃÅÙ¡¤ŒÒ 2. â¦É³Ò»ÃЪÒÊÑÁ¾Ñ¹¸ 3. Social Media 4. ¢ŒÍàʹ;ÔàÈÉÊ‹§àÊÃÔÁ ¡ÒâÒ à»ÍÃà«็¹µ¡ÒâÒÂÁÒ¨Ò¡¡ÒÃÊ‹§¼ÅÔµÀѳ±ÍÍ¡¹Í¡»ÃÐà·È ¡ÒÃÇÒ§¢Ò¼ÅÔµÀѳ±µÒÁáËÅ‹§¢ÒÂà¤Ã×่ͧÊÓÍÒ§ 1. ¼ÙŒËÞÔ§·Õ่¡ÓÅѧÁͧËÒ ¼ÅÔµÀѳ±à¤Ã×่ͧÊÓÍÒ§ ·Õ่Å´ÊÔÇ Å´¤ÇÒÁÁѹ 2. ¼ÙŒËÞÔ§·Õ่ÍÂÒ¡ÁÕ¤ÇÒÁ ÁÑ่¹ã¨ã¹µÑÇàͧ 3. ¼ÙŒËÞÔ§·Õ่ÍÂÒ¡¿„œ¹¿Ù ¼ÔÇ˹ŒÒãËŒàÃÕºà¹Õ¹ 4. ÍÂÒ¡«×้Íà¤Ã×่ͧÊÓÍÒ§ ·Õ่ÃÒ¤Ò‹ÍÁàÂÒ 1. GMP OF ASEAN 2. ÇÔ¨ÑÂáÅоѲ¹ÒÊٵà ¨Ò¡Çѵ¶Ø´Ôº 3. âç§Ò¹ºÃÔ¡ÒÃÍ͡Ẻ ºÃèØÀѳ± 4. ª‹Í§·Ò§¡ÒèѴ¨Ó˹‹Ò µ‹Ò§æ 5. Pay Pal 1. ¡ÒõÅÒ´áÅСÒèѴ ¡ÒêØÁª¹ 2. ¡ÒêÓÃÐà§Ô¹Í͹äŹ áÅÐÃÐËÇ‹Ò§»ÃÐà·È 3. ¾Ñ²¹Ò¼ÅÔµÀѳ± 1. áç§Ò¹ 2. áºÃ¹´ 3. ¡ÅØ‹Á¼ÙŒËÞÔ§·Õ่ÃÑ¡ÊÇ ÃÑ¡¡ÒôÙáżÔÇ˹ŒÒ 1. ¼ÙŒºÃÔâÀ¤ÁÕ¼ÔÇ˹ŒÒ·Õ่´Õ¢Ö้¹ 2. ¼ÙŒºÃÔâÀ¤ª×่¹ªÍºã¹µÑÇ ¼ÅÔµÀѳ± 3. ¼ÙŒºÃÔâÀ¤ä´ŒÃѺÊÔ¹¤ŒÒ·Õ่´Õ áÅÐÃÒ¤Ò·Õ่‹ÍÁàÂÒ
- 40. ¹Ò§ÊÒÇ ¡ÒÞ¨¹Ò ËÃÑ่§©ÒÂÒ ¹Ò ¡ÄÉ®Ò ¤ªÒÃÑ¡É ¹ÒÂÃÑ´À³ ¹ÑªÇÃÒÊ¡Å ¹Ò§ÊÒÇ ÇÔ¸ÔÞÞÒ ÇѲ¹ÃÑ°¡Ó¸Ã ¹Ò§ÊÒÇ ª¹ÔÊÃÒ ·Í§¸ÑÞÞÐ ¹Ò§ÊÒÇ ªØµÔÁ¹±¹ à¡Ô´·ÃѾ ¹Ò§ÊÒÇ ÇáÁÅ ¾ÃËÁÃÑ¡É ¹Ò§ÊÒÇ ¡ØÅ»ÃÔÂÒ ÈÃÕÍÒÀÑ ÊÁÒªÔ¡ àÅ¢·Õ่8 1580300133 àÅ¢·Õ่9 1580300778 àÅ¢·Õ่10 1580301339 àÅ¢·Õ่11 1580301537 àÅ¢·Õ่12 1580305132 àÅ¢·Õ่13 1580305520 àÅ¢·Õ่14 1580306411 àÅ¢·Õ่16 1580307989