A big data architecture handles large and complex data through batch processing, real-time processing, interactive exploration, and predictive analytics. It includes data sources, storage, batch and stream processing, an analytical data store, and analysis/reporting tools. Orchestration tools automate workflows that transform data between components. Consider this architecture for large volumes of data, real-time data streams, and machine learning/AI applications. It provides scalability, performance, and integration with existing solutions, though complexity, security, and specialized skills are challenges.