Jan-Willem Loggers, Fairphone

1. 07 Feb. 2017
#WeAreFairphone
Jan-Willem Loggers
Disrupting the Mobile Phone
Industry through Values

2. Fairphone started
in 2010 as an
awareness campaign
about conflict minerals

3. In 2013, Fairphone
became a social
enterprise that is
building a movement
for fairer electronics

4. v
Fairphone makes
smartphones to
change the industry
from the inside out

5. By making a
phone, we want to
create impact in
four key areas
Fair
Materials
Long-Lasting
Design
Good working
conditions
Reuse and
Recycling

10. We’re using transparency to expand
the market for ethical products and
inspire the rest of the industry

12. Electronics supply chains
are complex and span the globe

13. Follow the journey of conflict-free tungsten
from Rwanda - just one of 40 minerals in a mobile phone

14. Meet the Fairphone 2:
It’s ethical, repairable and built to last

15. The
Fairphone
2
is
designed
to
extend
the
use
phase
Robust
&
replaceable
hardware
-­‐
30
sec
screen
repair
-­‐
2
min
camera,
headphone
&
speaker
module
repair
-­‐
Upgradeable
cases
&
cameras
-­‐
Drop
safe
integrated
back
cover
(1,80m)
-­‐
Lower
TCO
(3-­‐5yrs)

17. Fairphone’s
community makes
lasting change
possible

18. Fairphone at a glance
2010: Started as an
awareness campaign
about conflict minerals
Amsterdam-based on the
river IJ
50+ employees from 25
countries speaking 17
different languages
125,000+ Fairphone
owners
2013: Became an
independent company
250,000 community members
on Facebook, Twitter and the
Fairphone forum combined

19. Independent
recognition for
our social and
environmental
ambitions
Over the past two years, Fairphone has won an array
of prestigious awards, including:
German Environmental Award 2016 (for
Fairphone founder Bas van Abel)
Lovie Award 2016
The European Business Awards for the
Environment 2016
The Next Web fastest growing European tech
startup award 2015
UN Momentum for Change Award 2015
GreenTec Award 2015 Accelerator Startup Prize

20. Certified for
sustainability
and social
entrepreneurship
Fairphone 2 is the first smartphone to receive Blue Angel
Certification.
Rank a Brand gave Fairphone the highest sustainability
ranking in the electronics sector.
In 2014, Deutsche Umwelthilfe awarded Fairphone 4.7 out
of 5 based on the question “How sustainable is the
Fairphone?”
Fairphone is a certified Benefit Corporation. The B Corp
certification is given out by B Lab which certifies for-profit
companies on a rigorous standard of social and
environmental performance, accountability, and
transparency.

21. Creating a demand
for fairer electronics

22. Jan-Willem Loggers
janwillem@fairphone.com
#WeAreFairphone
Meet us at
Mobile World Congress
from 27 Feb to 2 March:
Hall 8.1 Stand J34