This document provides an overview of digital marketing strategies and best practices. It discusses how attention spans have decreased over time, and consumers now expect personalized experiences on their terms across multiple devices. Key recommendations include purposeful web design with clear paths and relevant content, optimizing for search engine and social media, and measuring results to demonstrate return on investment. Performance of marketing initiatives should be tracked using analytics tools from Google, Bing, and other platforms.
This document discusses landing pages and the Lander landing page builder tool. It provides an overview of landing pages, notes that most companies have few landing pages and do not test them well. It then demonstrates Lander, highlighting its drag and drop editor, mobile readiness, testing and optimization features, and affordable pricing. Questions from the audience are invited at the end.
How to create a social media plan that's rockazmi aziz
This document provides guidance on creating an effective social media plan. It recommends determining key information such as your target audience (WHO), business goals (WHY), the stages of the customer journey (WHEN), relevant content formats and platforms (WHAT/WHERE), and metrics to measure success. The plan should start with defining goals and audience personas. It then maps content across social media platforms throughout the customer journey. Regular posting of helpful, relevant content in various formats, especially visuals, can help achieve the defined goals.
Meredith has a large audience of 187 million engaged consumers across platforms and generates 5 billion signals of their actions and intent, giving insights into their current interests and behaviors as well as predictions about their future wants and needs. This extensive consumer data and understanding is used by Meredith's Product Studio team to identify opportunities for new product development in partnership with clients, such as developing a plant subscription service after recognizing consumers' desire for easy, stylish outdoor planters. The Product Studio then designs, tests, and helps launch new products that meet consumer needs.
This document provides 10 golden rules for creating effective online banners and creative content: 1) Do research on competitors and past successes. 2) Consumers read banners from left to right and top to bottom so place important elements accordingly. 3) Banners need a clear call-to-action. 4) Bigger sizes perform better. 5) Images are important visual elements that engage viewers. 6) Use bold headlines and easy-to-read text. 7) Rich media can boost engagement. 8) Interactivity increases recall and productivity. 9) Use high-contrast colors and images. 10) Target landing pages to conversions. The document was created by Jay Berkowitz to help with internet advertising strategies.
The document discusses the importance of customer centricity in product management. It outlines key questions product managers should ask, including who the customer is, what problems they are trying to solve, and what the most important customer benefits are. The document advocates starting with the customer experience and using user research and data to understand customer needs and wants. It provides a real-world example of a streaming service that struggled until it focused on being customer centric and automatic curated playlists for different "layers of effort" customers want from their TV experience.
This document discusses landing pages and the Lander landing page builder tool. It provides an overview of landing pages, notes that most companies have few landing pages and do not test them well. It then demonstrates Lander, highlighting its drag and drop editor, mobile readiness, testing and optimization features, and affordable pricing. Questions from the audience are invited at the end.
How to create a social media plan that's rockazmi aziz
This document provides guidance on creating an effective social media plan. It recommends determining key information such as your target audience (WHO), business goals (WHY), the stages of the customer journey (WHEN), relevant content formats and platforms (WHAT/WHERE), and metrics to measure success. The plan should start with defining goals and audience personas. It then maps content across social media platforms throughout the customer journey. Regular posting of helpful, relevant content in various formats, especially visuals, can help achieve the defined goals.
Meredith has a large audience of 187 million engaged consumers across platforms and generates 5 billion signals of their actions and intent, giving insights into their current interests and behaviors as well as predictions about their future wants and needs. This extensive consumer data and understanding is used by Meredith's Product Studio team to identify opportunities for new product development in partnership with clients, such as developing a plant subscription service after recognizing consumers' desire for easy, stylish outdoor planters. The Product Studio then designs, tests, and helps launch new products that meet consumer needs.
This document provides 10 golden rules for creating effective online banners and creative content: 1) Do research on competitors and past successes. 2) Consumers read banners from left to right and top to bottom so place important elements accordingly. 3) Banners need a clear call-to-action. 4) Bigger sizes perform better. 5) Images are important visual elements that engage viewers. 6) Use bold headlines and easy-to-read text. 7) Rich media can boost engagement. 8) Interactivity increases recall and productivity. 9) Use high-contrast colors and images. 10) Target landing pages to conversions. The document was created by Jay Berkowitz to help with internet advertising strategies.
The document discusses the importance of customer centricity in product management. It outlines key questions product managers should ask, including who the customer is, what problems they are trying to solve, and what the most important customer benefits are. The document advocates starting with the customer experience and using user research and data to understand customer needs and wants. It provides a real-world example of a streaming service that struggled until it focused on being customer centric and automatic curated playlists for different "layers of effort" customers want from their TV experience.
Digital Marketing for SMB's - Maximize your Digital PresenceJordan Bones
Maximize your Digital presence and reach new customers.
- Consumer online behavior in Canada, and various strategies to better position your business for online and mobile
This document analyzes content management systems (CMS) that could be used to manage the ongoing development and maintenance of a company's websites. It discusses the problem of static websites being expensive to maintain and difficult to update. It considers the requirements and key benefits of a CMS. It then compares two free and open source CMS options - Joomla and Drupal. Drupal is recommended for its flexibility, high quality code, and ability to create complex sites. Both systems are options to use for the company's corporate and training websites, but further analysis of options like Moodle is needed.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
12.6.14 Andrew Armitage Designing Digital Experiencesjen2412
This document discusses designing digital experiences. It notes that design is about solving problems for people, not just logos or branding. Every pound spent on design can yield over £20 in increased revenue and £5 in increased exports. The internet and mobile devices are now central to how people access information. Companies need to design for different devices and experiences, not just a one-size-fits-all approach. Effective digital experiences are based on metrics like traffic, conversions, and how people navigate a site. The document recommends setting objectives, researching audiences, choosing appropriate digital interactions, and testing experiences.
This presentation covered several topics related to search engine optimization, social media, and branding. Key points included:
1) Creating a strong brand and high-quality content is important for marketing success in an era where exact match anchor text and over-optimized pages are less effective.
2) Mobile usage is growing rapidly and causing issues for website design, so brands must focus on usability across devices.
3) Running successful international campaigns requires localizing content, domains, languages, and other cultural factors for each target country or region.
This document discusses elements of effective websites. It notes that traditional advertising often drives prospects to websites first. However, many websites fail to meet visitor expectations and needs. The document outlines 8 important things visitors need to see on a website: 1) design, 2) usability, 3) easy understanding, 4) ability to find information, 5) sales pitch, 6) good content, 7) interactivity, and 8) functionality. It recommends tools like Google Analytics, heat maps, and call tracking metrics to evaluate a website's performance. Finally, it advises starting the website design process with a blueprint that defines goals, audiences, and a site map to create an effective site.
The document provides advice on developing an effective web strategy. It discusses identifying the target market, performing a SWOT analysis, notes on a 2015 presentation by venture capitalist Mary Meeker on internet trends, the benefits of responsive versus mobile-optimized web design, and flat versus realistic design aesthetics. Tips are provided on key aspects of an effective website like a clear front page and use of design principles to guide visitors.
The document discusses various megatrends for websites in 2015 and beyond, focusing on six key areas: website performance, better search results, website design and usability, importance of content, engagement/calls to action, and social media integration. It provides details on each area, highlighting the importance of things like site speed, mobile responsiveness, content strategy, conversion optimization, and integrating social media to increase exposure and engage customers. The overall message is that websites must adapt to changing consumer behaviors and priorities to remain competitive online.
The document discusses responsive design from a marketer's perspective. It defines responsive design as providing an optimal viewing experience across devices through flexible layouts that adapt to different screen sizes. The key benefits of responsive design are meeting mobile user expectations, reaching mobile-only users who spend more time on mobile devices, and improving SEO. Most industries should consider responsive design, though some retailers may find mobile-optimized sites better. Responsive design requires additional time and costs compared to a typical website redesign.
StartingUp - Designing Delightful ExperienceLim Donald
Lean approach to creating great user experience.
User research does not have to be expensive and extend over a long period of time.
While company can always spend more time and budget in understanding its user, they still represent opportunity cost when there is just so many things happening in a startup. That said, starting a product without basic understanding of the users breed disaster. In this set of slides, I'll share some common techniques which allow companies to learn more about its user and design an experience that is contextual to its business and users.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in April 2013. The workshop covers various topics related to online marketing including search engine optimization (SEO), Google Analytics, pay-per-click (PPC) advertising, social media marketing, mobile websites, and conversion rate optimization. It also discusses trends in online spending in Australia, the changing consumer purchase journey, and how to focus online marketing efforts on consumer needs and goals rather than just promoting the business.
This document discusses the paradigm shift in direct marketing over the last decade. Key points of the shift include new channels like social media, changing consumer behaviors with less trust and time, and more competition. Direct marketers now need to focus on customized products, engage in conversations with consumers through various digital channels, and create brand experiences that encourage word-of-mouth. Technology plays a big role in enabling rapid response, optimization of campaigns, and engagement measurement on integrated interactive channels. The landscape now demands conversations over monologues to build trust with audiences.
Oregonian Media Group: Tracking Success in OmnichannelKelly Robb
The document discusses tracking success across omni-channel marketing. It emphasizes measuring key metrics for both online and offline campaigns, including calls, visits to dedicated web pages, coupon redemptions, social shares, downloads, and searches. Google Analytics is recommended for analyzing these metrics and determining which campaigns are driving the most valuable audiences and conversions. The goal is to understand how each acquisition channel performs and connect marketing activities to business outcomes.
The document discusses the importance of mobile sites for businesses and provides details on a mobile site solution offered by the Charlotte Observer. Key points include:
- It's important for businesses to have a mobile-optimized site as mobile usage is growing and many users won't engage with businesses without a good mobile experience.
- The mobile site solution offered allows businesses to easily set up professional-looking mobile, desktop, and tablet sites with templates and features like one-touch calling, maps, and analytics for $99/month.
- The solution aims to make mobile sites affordable, simple to use and update, and optimized for finding on mobile searches.
This document provides an overview of social media for business and highlights key trends and strategies. It discusses how social media has evolved from traditional marketing and emphasizes having a strategic plan. The main points are:
1) Social media has revolutionized communication just as prior technological advances like the telephone, radio, and television did.
2) Top trends for 2012 include using social platforms for customer service, prioritizing mobile experiences, and gamification.
3) A strategic social media plan is essential for success and should include stakeholder buy-in, community analysis, content planning, and implementation guidelines.
4) Businesses must adopt a strategic "publisher mindset" and focus on why they are using different social
Fastrack Group - Hotel Marketing Must Do's 2013-14 WebinarKen Jones
This document provides an overview and summary of a presentation by Adrian and James, hospitality digital marketing experts. The presentation covers topics such as optimizing websites for mobile users, using digital marketing to attract Chinese travelers, best practices for hotel distribution, and how peers are allocating their marketing budgets. Key points discussed include the growth of mobile bookings, challenges of mobile-friendly websites, tips for Chinese SEO and imagery, maintaining rate parity across booking channels, and allocating over 30% of budgets to website redesign and SEO.
RTOWN | How to get digital ready to generate saesRTOWN
You're a business owner, your time is valuable, and you want to increase your sales. We partnered with the Prince George Chamber of Commerce to develop just the workshop for you! Meet Dana Walls-Mathison in this interactive seminar and learn how to take advantage of the latest digital marketing tools to help you grow your local business. Dana will discuss digital marketing essentials for your business and demonstrate how you can benefit financially and market your products and/services more efficiently by transitioning from traditional advertising, to the new marketing technologies that are available.
Companies are no longer the authority on their business, marketplace and brand—consumers are. That’s why listening to the online conversation to hear what consumers are saying is the new key to success for disruptive innovations, successful product launches, brand positioning and more.
Social analytics can help your organization find real-time insights and adopt a new process for delivering innovative products that closely match consumer needs and therefore gain wider acceptance much more quickly.
Key Takeaways
Listen to Malcolm and learn:
What fundamental changes organizations must make to deal with the cultural shift that has transferred power to consumers
How social listening makes possible the real-time marketing that consumers now expect
Real-world case studies about the process of using social insights to drive product development focused on clearly identified consumer needs
Mobile presence & location based marketingPriyanka Rana
Slides talk about value of mobile marketing , various tools and technologies that support mobile marketing along with discussion of location-based marketing.
Digital Marketing for SMB's - Maximize your Digital PresenceJordan Bones
Maximize your Digital presence and reach new customers.
- Consumer online behavior in Canada, and various strategies to better position your business for online and mobile
This document analyzes content management systems (CMS) that could be used to manage the ongoing development and maintenance of a company's websites. It discusses the problem of static websites being expensive to maintain and difficult to update. It considers the requirements and key benefits of a CMS. It then compares two free and open source CMS options - Joomla and Drupal. Drupal is recommended for its flexibility, high quality code, and ability to create complex sites. Both systems are options to use for the company's corporate and training websites, but further analysis of options like Moodle is needed.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
12.6.14 Andrew Armitage Designing Digital Experiencesjen2412
This document discusses designing digital experiences. It notes that design is about solving problems for people, not just logos or branding. Every pound spent on design can yield over £20 in increased revenue and £5 in increased exports. The internet and mobile devices are now central to how people access information. Companies need to design for different devices and experiences, not just a one-size-fits-all approach. Effective digital experiences are based on metrics like traffic, conversions, and how people navigate a site. The document recommends setting objectives, researching audiences, choosing appropriate digital interactions, and testing experiences.
This presentation covered several topics related to search engine optimization, social media, and branding. Key points included:
1) Creating a strong brand and high-quality content is important for marketing success in an era where exact match anchor text and over-optimized pages are less effective.
2) Mobile usage is growing rapidly and causing issues for website design, so brands must focus on usability across devices.
3) Running successful international campaigns requires localizing content, domains, languages, and other cultural factors for each target country or region.
This document discusses elements of effective websites. It notes that traditional advertising often drives prospects to websites first. However, many websites fail to meet visitor expectations and needs. The document outlines 8 important things visitors need to see on a website: 1) design, 2) usability, 3) easy understanding, 4) ability to find information, 5) sales pitch, 6) good content, 7) interactivity, and 8) functionality. It recommends tools like Google Analytics, heat maps, and call tracking metrics to evaluate a website's performance. Finally, it advises starting the website design process with a blueprint that defines goals, audiences, and a site map to create an effective site.
The document provides advice on developing an effective web strategy. It discusses identifying the target market, performing a SWOT analysis, notes on a 2015 presentation by venture capitalist Mary Meeker on internet trends, the benefits of responsive versus mobile-optimized web design, and flat versus realistic design aesthetics. Tips are provided on key aspects of an effective website like a clear front page and use of design principles to guide visitors.
The document discusses various megatrends for websites in 2015 and beyond, focusing on six key areas: website performance, better search results, website design and usability, importance of content, engagement/calls to action, and social media integration. It provides details on each area, highlighting the importance of things like site speed, mobile responsiveness, content strategy, conversion optimization, and integrating social media to increase exposure and engage customers. The overall message is that websites must adapt to changing consumer behaviors and priorities to remain competitive online.
The document discusses responsive design from a marketer's perspective. It defines responsive design as providing an optimal viewing experience across devices through flexible layouts that adapt to different screen sizes. The key benefits of responsive design are meeting mobile user expectations, reaching mobile-only users who spend more time on mobile devices, and improving SEO. Most industries should consider responsive design, though some retailers may find mobile-optimized sites better. Responsive design requires additional time and costs compared to a typical website redesign.
StartingUp - Designing Delightful ExperienceLim Donald
Lean approach to creating great user experience.
User research does not have to be expensive and extend over a long period of time.
While company can always spend more time and budget in understanding its user, they still represent opportunity cost when there is just so many things happening in a startup. That said, starting a product without basic understanding of the users breed disaster. In this set of slides, I'll share some common techniques which allow companies to learn more about its user and design an experience that is contextual to its business and users.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in April 2013. The workshop covers various topics related to online marketing including search engine optimization (SEO), Google Analytics, pay-per-click (PPC) advertising, social media marketing, mobile websites, and conversion rate optimization. It also discusses trends in online spending in Australia, the changing consumer purchase journey, and how to focus online marketing efforts on consumer needs and goals rather than just promoting the business.
This document discusses the paradigm shift in direct marketing over the last decade. Key points of the shift include new channels like social media, changing consumer behaviors with less trust and time, and more competition. Direct marketers now need to focus on customized products, engage in conversations with consumers through various digital channels, and create brand experiences that encourage word-of-mouth. Technology plays a big role in enabling rapid response, optimization of campaigns, and engagement measurement on integrated interactive channels. The landscape now demands conversations over monologues to build trust with audiences.
Oregonian Media Group: Tracking Success in OmnichannelKelly Robb
The document discusses tracking success across omni-channel marketing. It emphasizes measuring key metrics for both online and offline campaigns, including calls, visits to dedicated web pages, coupon redemptions, social shares, downloads, and searches. Google Analytics is recommended for analyzing these metrics and determining which campaigns are driving the most valuable audiences and conversions. The goal is to understand how each acquisition channel performs and connect marketing activities to business outcomes.
The document discusses the importance of mobile sites for businesses and provides details on a mobile site solution offered by the Charlotte Observer. Key points include:
- It's important for businesses to have a mobile-optimized site as mobile usage is growing and many users won't engage with businesses without a good mobile experience.
- The mobile site solution offered allows businesses to easily set up professional-looking mobile, desktop, and tablet sites with templates and features like one-touch calling, maps, and analytics for $99/month.
- The solution aims to make mobile sites affordable, simple to use and update, and optimized for finding on mobile searches.
This document provides an overview of social media for business and highlights key trends and strategies. It discusses how social media has evolved from traditional marketing and emphasizes having a strategic plan. The main points are:
1) Social media has revolutionized communication just as prior technological advances like the telephone, radio, and television did.
2) Top trends for 2012 include using social platforms for customer service, prioritizing mobile experiences, and gamification.
3) A strategic social media plan is essential for success and should include stakeholder buy-in, community analysis, content planning, and implementation guidelines.
4) Businesses must adopt a strategic "publisher mindset" and focus on why they are using different social
Fastrack Group - Hotel Marketing Must Do's 2013-14 WebinarKen Jones
This document provides an overview and summary of a presentation by Adrian and James, hospitality digital marketing experts. The presentation covers topics such as optimizing websites for mobile users, using digital marketing to attract Chinese travelers, best practices for hotel distribution, and how peers are allocating their marketing budgets. Key points discussed include the growth of mobile bookings, challenges of mobile-friendly websites, tips for Chinese SEO and imagery, maintaining rate parity across booking channels, and allocating over 30% of budgets to website redesign and SEO.
RTOWN | How to get digital ready to generate saesRTOWN
You're a business owner, your time is valuable, and you want to increase your sales. We partnered with the Prince George Chamber of Commerce to develop just the workshop for you! Meet Dana Walls-Mathison in this interactive seminar and learn how to take advantage of the latest digital marketing tools to help you grow your local business. Dana will discuss digital marketing essentials for your business and demonstrate how you can benefit financially and market your products and/services more efficiently by transitioning from traditional advertising, to the new marketing technologies that are available.
Companies are no longer the authority on their business, marketplace and brand—consumers are. That’s why listening to the online conversation to hear what consumers are saying is the new key to success for disruptive innovations, successful product launches, brand positioning and more.
Social analytics can help your organization find real-time insights and adopt a new process for delivering innovative products that closely match consumer needs and therefore gain wider acceptance much more quickly.
Key Takeaways
Listen to Malcolm and learn:
What fundamental changes organizations must make to deal with the cultural shift that has transferred power to consumers
How social listening makes possible the real-time marketing that consumers now expect
Real-world case studies about the process of using social insights to drive product development focused on clearly identified consumer needs
Mobile presence & location based marketingPriyanka Rana
Slides talk about value of mobile marketing , various tools and technologies that support mobile marketing along with discussion of location-based marketing.
Generate UK Digital Marketing Strategy seminar 2012Teresa Jones
The document outlines an agenda for a digital marketing seminar hosted by Generate UK. It includes topics such as developing a digital marketing strategy, case studies of successful social media strategies, and tips for accelerating website success. A key message is that having a clear digital strategy is important for achieving business goals online and competing effectively with other brands. The seminar also stresses the need for an integrated approach across online and offline marketing channels.
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
The document provides advice for building a successful web or mobile startup, covering key areas like assembling a founding team, developing a minimum viable product to achieve product-market fit, acquiring and engaging users through testing and optimization, establishing barriers to entry to protect the business, and guidance on when and how to raise money as the startup grows. Metrics, testing, and pivoting based on data are emphasized as essential to refining the product and business model.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
11. •
•
•
•
Attention Span in 2000: 12 seconds
Attention span in 2012: 8 seconds
Attention span of a goldfish: 9 seconds
% of people who forget their own birthday
from time to time: 7%
Source: Harald Weinreich, Hartmut Obendorf, Eelco Herder,
and Matthias Mayer: “Not Quite the Average: An Empirical Study of Web Use”.
12. People have more choice & expect brands
to provide:
The Information they want,
When they want it,
How they want to consume it.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22. NOW WE MUST BE
STRATEGIC
WHAT CONTEXT?
• Appear at
the right time
WHAT CONTENT?
• Offer relevant
experience
23.
24.
25. Purposeful Design
• Understand your visitor’s goals.
• Help them make a decision.
• Consider how visitors will arrive and interact
with your site. (mobile, desktop, etc.)
• Simplicity: use less to accomplish more.
• “Persuasive Website Design”
33. Keys to Successful SEO
• Good website architecture
• Engaging Content
• Promote content
• Always be adding new
content.
• Claim Google + local page
• Setup Google Authorship
• Build citations (directories)
• Links from other related
websites
Keys to Successful SEM
• Smart keyword research
• Send to a relevant webpage.
• Write compelling messages.
• Utilize display &
remarketing opportunities.
• Tracking tools (Adwords
conversion pixel, Google
analytics)
• Test, test, test…
34.
35. SOCIAL MEDIA
Build a community of opportunities
83,2%
of Canadians are
FACEBOOK users
14 million
Canadians visit
FACEBOOK
every single day
comScore Inc, July 2013, Facebook statistics
36.
37.
38.
39. Social Media Tips
• Start with one or two platforms.
• Engage users first, so you wont have to ask
them to be fans.
• Be consistent.
• Be responsive, users need to know you are
listening.
• Remember, you are investing in relationships.
• Do something worth talking about.
40.
41.
42. Responsive Design
• Means one design, adjusts visuals & content
to fit the screen accessing the website.
• Don’t have to worry about specific device, just
the dimensions.
– Scaling, click vs. touch.
• Google prefers Responsive design
47. Measuring Return on Investment
• Almost all online behavior is measurable.
• Take advantage:
–
–
–
–
–
–
Google analytics (& goal setup).
Google Adwords tracking (Paid ads)
Call tracking
Yellowpages Analytics (for current digital customers).
Bing / Google webmaster tools
Salesforce.com
• Find a measurable KPI if your business is
different.
Now the million dollar question ...How can we successfully to do it all? Small business owners are well aware that time is money.
First things first. What is digital?Digital, it includes all types of SCREENS connected to the Internet, whether your computer, your smartphone, your tablet or devices of all kinds, existing or future.Digital also includes the CONTENT that is consumed on these devices, be it web, online video, search engines like Google, social media like Facebook.For several years, the trend is undeniable: there is a rapid multiplication of screens and content.
Canadians are among the champions of the digital world.84.5% of us use the Internet. On average, we spend 45.3 hours online each month. This is 17% more than Americans.Canadians are also champions of online video and social media.It is estimated that by the end of this year, for the first time, more people use the Internet with a mobile device with a computer.
86% of online Canadians do research online before making a purchase.50% say they are influenced by the content they find there.On the mobile side, 79% of smart devices used for activities related to shopping. And when they find what they want, 88% make a purchase within 24 hours.
The digital consumer is pressed for time - always in a rush. They demand highly relevant personalized, detailed information instantly, taking into account their location, and their mobility.The digital consumer uses several screens at once: this is the era of “multi-media". The digital consumer actively searches for information at any time through the TV, computer, mobile phone, and the tablet.He expects highly relevant personalized information that is applicable to his local reality. This applies equally to entertainment or information to research companies and shopping.The digital consumer expects to receive this relevant content at the right time. And the right time is always IMMEDIATELY. And he has the means to obtain it. If it's not you, it will be one of your competitors.Needless to say, things get complicated for SMEs looking to acquire and keep this kind of highly demanding customer.
Now the million dollar question ...How can we successfully to do it all? Small business owners are well aware that time is money.
Even among companies that are present online and have a website, there is a lack of consistency in monitoring and efforts.A study by the American firm SiteKreator did a survey that reveals the importance of updating the content of websites.Indeed, we see here that the regular addition of content attracts more consumers to business sites. More they are informed, the more they come back.
The speed of change can be scary. All these innovations are many unknowns with which SMEs have to juggle.But they must take action. The slope will be hard to go back to those who have not done anything in terms of digital marketing. Not to mention the competitors move faster than them.Under these conditions, how to catch up?
Now the million dollar question ...How can we successfully to do it all? Small business owners are well aware that time is money.
This slide summarizes the differences between traditional media and digital media from the point of view of advertisers. Whatever their size or industry, they all face a complexity that was not there before. But in return, they get a better measure of performance and offer their customers a more targeted message and personalized.
Digital technology has the power to bring consumers to SMEs like never before.Contrary to what you might think, all SMEs can do digital marketing. It is not a question of money, it is a matter of strategic choice. And subtlety.We said earlier: in the digital world, interactions are defined by a screen and content. It is therefore essential to 1) appear in a timely manner and 2) provide a relevant experience to potential customers.SMEs who want to acquire more customer must be everywhere at once, and give the right information at the right time. All this in a profitable way of course! How can they achieve this feat?
Here are five key tools that enable SMEs to appear on the right screen with strong, relevant content, when their customers need them.They can be counted on the fingers of one hand: Website / Search Engines / Online Directories / Social Media / Mobile Applications
Today, people expect a business to have a website that contains all its business information such as contact information, products and services, etc.. A professional website reassures the consumer that this is a company that cares about providing customer service and information about their business in a clear and transparent manner.In addition, this content is important for search engines like Google, Yahoo and Bing. The more a website contains relevant information and updates, the more prominently it will appear in search results.There are four rules to a successful website:1 - It is important to clearly define what the objective or purpose of the website is. How will you measure a website’s good performance? Lead generation? Appointment setting? signing up for email newsletters? 2 - Regularly updating information on the website helps ensure search engines see this site as up-to-date and relevant. It also helps build existing customer loyalty, and which helps to create new business opportunities.3 - It is important to select and integrate the right keywords in a website. This is what maximizes visibility in the search engines for the most relevant searches.4 - Of course, it is essential to measure the results. There are free online tools to do so.
We have seen that it is important to update the website to attract more traffic. But the text is not enough. To be effective, the content of a website should also include photos or even videos in an attractive design. For example, a retailer may show some featured products, a service company can show its recent achievements, a restaurant can show its atmosphere or testimonials from satisfied customers. As a small business, it is important to put forward their unique personality. These efforts will positively impact not only the website but the entire online visibility. For example search engines like Google tend to rich content including photos and videos. It is also essential to develop your website in two versions: one for computers and one for mobile screens. Thus, your site can be visited in a practical and enjoyable on smartphones and tablets.
Green
In the digital world, the website of a company is its virtual showroom, and search engines can be compared to the main street. Indeed, it is from here that a large part of digital customers reach your businessWe just said, a company that created an attractive website with many relevant content increases his chances of being found in Google, Yahoo and Bing. But this is only the first step. Your business must outrank the competition in the search results. To achieve this, two methods:Search Engine Optimization (SEO): Beyond the overall design of a website, SEO is a specialty unto itself. Content and site architechure is developed in such as way as to optimize the chances of being returned in the search results for popular search engines for the most relevant types of consumer searches. It involved a deep and current understanding of how search engines operate and how they compile and rank information on the Internet. SEO takes longer to see results but they tend to last longerSearch Engine Marketing (SEM): is also called paid search or pay per click advertising. SEM will trigger the appearance of an advertisement at the top of the results page when some specific keywords are sought. Since keywords are auctioned by the search engines, the art of the SEM is to identify the keywords that relate most visibility without costing too much. SEM can be easily turned on or off
In consumer eye tracking tests conducted by our subsidiary Mediative, we noticed that users tend to follow certain predictable path when making visual search in Google, Yahoo or Bing.Two areas are prime real estate for businesses that want to generate clicks: Referred to as the "golden triangle" – it is comprised of the entire top (where you often see paid ads and the top organic results); the left column (usually where you see the organic listings)The goal of search engine optimization (SEO) is to be placed near the top of the organic results as seen on the left hand side. The 10 results get most clicks.Search Engine Marketing (SEM) allows a business to pay to have text ads with hyperlinks placed at the top or in the right column. It is more expensive than having a good organic SEO through SEO. But yields quick and very relevant results.
A search strategy that targets a specific location is essential for businesses that rely on a local customer base. Mobile local search volume will outpace desktop local search volume in 2015, according to BIA/Kelsey.
Obviously, it is in a company's best interest to increase its visibility in every way possible.One of the easiest is to publish your business information on online directories.These are trusted sources to consumers, and those who use them do not just window shopping. They come with the clear intention of making a purchase.To be effective, a profile on an online directories must contain not only the address and phone number of the business, but also its products and services, photos, video, etc.. Anything that can convince a potential customer to choose them.Even if this content is similar to that of the website, adding this detail to the profile will enhance the visibility of the online business and provides key buying information at a convenient glance without clicking through to the website. ..In addition to the recognizable major directories, there are also all the small local directories or specialized directories, such as directories of professional associations or chambers of commerce. The customer also uses these sources then to find local businesses.
Social media is an essential complement to search engine marketing. The reason is simple – the opportunity for reach.Facebook is the second most visited site in the country after Google. 8% of the Canadian adults have used Facebook to do a local business search in the past month.OR83% of Canadians are Facebook users14m of Canadians visit Facebook every single dayIn Quebec, we are champions: 43% of the population has a Facebook account and half of them consult Facebook more than once per day. This is huge. It represents many opportunities to share information about a business’ product and services, but also to interact with consumers. 32% of Facebook users follow at least one brand or organization.SMEs should capitalize on these new opportunities with a continuous presence in social media.It is not just big brands are flocking to social media. The share of SMEs adopting social media has doubled in one year, from 12 to 24%.
Whether SMEs will benefit most from a presence on Facebook, Twitter, YouTube, LinkedIn etc will depending on their industry and market. Whatever the platform, the goal remains the same: to be present and speak to potential customers that are interested. Initiate discussions and provide promotions or special offers exclusive. By doing this, we can build a community of consumers and when the time comes to make a purchase or a recommendation, they will gravitate to the company they have established connections with through social media.
We talked about the Web, search engines and social media. What about mobile? Mobile provides plenty of opportunities to generate leads.The mobile market is evolving at breakneck speed The use of smartphones and tablets will soon overtake that of computers.Already, half of local searches are done on a mobile device. Consumers will seek information on products (56%), coupons (56%) of comments and ratings on companies (53%), and of course business contact (51%).There are many ways for companies to give consumers what they want on their mobile device:Placing mobile advertising Priority placement in mobile directoryOffering coupons and deals
For companies who have no strategy in place for the moment, there are quick and easy ways to get started.First, there are free online profiles. We have already talked about online directories – YellowPages.ca offers the opportunity to register your business with a basic virtual profile Yelp or Google Places allows businesses to broadcast the same kind of basic content on their platforms. http://www.google.com/local/add/businessCenterFor those who already have a website, the Business Development Bank of Canada offers a free website evaluation service. It is an automated tool that analyzes a series of technical criteria to see if a site is configured efficiently.http://www.bdc.ca/ENThere is also our Market Profiler tool, which was created by Yellow Pages to help businesses analyze their online visibility using a set of criteria. Again, this is an automated tool and free.http://profil.pagesjaunes.caThese are good first steps for SMEs who want to become active in the digital world. It gives them a good taste of what is available.But sooner or later, you will need to consider a more comprehensive digital marketing plan.
One of the great advantages of digital marketing is that you can measure the results with great accuracy.More than ever, small businesses can measure their return on investment in real time.They can track all the clicks, calls, or the impressions they receive. So they know the individual performance of various components of their strategy. They can measure the effectiveness of each chosen keyword in Google to advertise, they can know how much time visitors spend on each content of their Web site, or even they can expect phone calls generated by each ad in the local directory .This information allows them to adjust their strategy to make more and more efficient. And they show the result of each dollar invested.Previously, only big companies with big resources had access to such measurement tools, through market research companies or consultant. The new digital environment has put these tools within the reach of any SME. And this is the best news in the digital age.
Now the million dollar question ...How can we successfully to do it all? Small business owners are well aware that time is money.
Even with the right digital marketing strategy, a significant problem remains: Who will manage this strategy?Most small business owners are not legal experts, accounting experts or marketing experts – they are bakers, plumbers, chefs, dentists and so on. Business owners and managers are already too busy running their company They rarely have the expertise or resources to manage a comprehensivedigital strategy. They could hire someone to take care of their marketing, but do they need someone full time and how can they be sure they have someone who has the most current expertise? For most SMEs, it would be ideal to take advantage of a team of experts, and the latest technology and tools at a competitive cost.
The ultimate goal of a good digital strategy is to maximize sales opportunities while simplifying your life.Letting you concentrate on your real work --- serving your customersBusiness leaders need to get involved in developing their digital strategy marketing, but they should not have to waste a lot of time in the day to day management.Hence the importance of choosing a trusted partner that will provide the tools, expertise, service, and accurate measurement results, preferably in one integrated offering. For example, when to update the contents of its website, whether to test new keywords in Google, or how to take advantage of new mobile opportunities is best left to the team of specialists who understand your digital marketing needs best.Letting you focus on your real job: Providing the best massage therapy services in the land