The document discusses the importance of social media for restaurants and provides tips on using tools like Hootsuite, Google Alerts, and Klout to engage customers on social media, monitor conversations, and measure influence. It emphasizes using social media 70% for conversation, 10% for self-promotion, and 20% for sharing interesting content.
Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14Ogilvy
Day 1 of MWC 2014 is in the books, and it was a big one. Mark Zuckerberg of Facebook talked about connecting the whole world, telcos proved they could be lifestyle companies, video was revealed as an internet-eating monster, and the promise of social mobility was found to rest with, well, mobile. What will Day 2 bring?
In this presentation, I presented the secret to content marketing success: mapping content to your customers, based on the questions they ask, the content they share, and the expertise you can deliver.
Set against a backdrop of the majestic Dhauladhar Range and perched on the upper reaches of the Kangra Valley, Dharamshala beckons many tourists from all over. It is also renowned the world over as the home of His Holiness the Dalai Lama and the peaceful Tibetan community. Despite the flourishing Tibetan culture, one can still see the charming remnants of the British colonial lifestyle.
Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14Ogilvy
Day 1 of MWC 2014 is in the books, and it was a big one. Mark Zuckerberg of Facebook talked about connecting the whole world, telcos proved they could be lifestyle companies, video was revealed as an internet-eating monster, and the promise of social mobility was found to rest with, well, mobile. What will Day 2 bring?
In this presentation, I presented the secret to content marketing success: mapping content to your customers, based on the questions they ask, the content they share, and the expertise you can deliver.
Set against a backdrop of the majestic Dhauladhar Range and perched on the upper reaches of the Kangra Valley, Dharamshala beckons many tourists from all over. It is also renowned the world over as the home of His Holiness the Dalai Lama and the peaceful Tibetan community. Despite the flourishing Tibetan culture, one can still see the charming remnants of the British colonial lifestyle.
No somos una empresa de reformas integrales. Somos mucho más.
Después de más de 20 años construyendo los sueños de nuestros clientes, seguimos sintiendo mariposas en el estómago cada vez que iniciamos un nuevo proyecto.
Descúbrenos.
The man who persists in knocking, will succeed in entering.
Persist and don't give up while you have your strength;
As long as the lamp still burns, add oil to it before it goes out.
Resultados de Declaración de la Renta 2016 (IRPF 2015)Xtantos
El número de declaraciones en las que se marca la X a favor de la Iglesia aumenta un año más: 55.841 declaraciones más en 2016. Son ya 7.347.612 declaraciones con asignación a la Iglesia. Teniendo en cuenta las declaraciones conjuntas, podemos estimar que 9 millones de contribuyentes marcan la casilla. Más información: http://www.portantos.es/resultados-renta-2016-irpf-2015
What is Your Brand's Social Media Diet?Coy Caballes
Brands today have been either undernourished or overusing social media for marketing purposes. For you to get just the right amount of social media goodness into your system, do this social media diet with today’s menu.
Marketing on the Menu was held in London on 29th September 2016. Our event was aimed at chefs, restaurateurs and food and drink companies. Topics included social media marketing, content marketing, marketing, branding and communications.
An overview of the UK Mums audience on PiQ. We built an audience of over 40k tweeters who self-identify as 'mums' in the UK and their network of influence. Track the conversations, interests and people that make this community tick.
No somos una empresa de reformas integrales. Somos mucho más.
Después de más de 20 años construyendo los sueños de nuestros clientes, seguimos sintiendo mariposas en el estómago cada vez que iniciamos un nuevo proyecto.
Descúbrenos.
The man who persists in knocking, will succeed in entering.
Persist and don't give up while you have your strength;
As long as the lamp still burns, add oil to it before it goes out.
Resultados de Declaración de la Renta 2016 (IRPF 2015)Xtantos
El número de declaraciones en las que se marca la X a favor de la Iglesia aumenta un año más: 55.841 declaraciones más en 2016. Son ya 7.347.612 declaraciones con asignación a la Iglesia. Teniendo en cuenta las declaraciones conjuntas, podemos estimar que 9 millones de contribuyentes marcan la casilla. Más información: http://www.portantos.es/resultados-renta-2016-irpf-2015
What is Your Brand's Social Media Diet?Coy Caballes
Brands today have been either undernourished or overusing social media for marketing purposes. For you to get just the right amount of social media goodness into your system, do this social media diet with today’s menu.
Marketing on the Menu was held in London on 29th September 2016. Our event was aimed at chefs, restaurateurs and food and drink companies. Topics included social media marketing, content marketing, marketing, branding and communications.
An overview of the UK Mums audience on PiQ. We built an audience of over 40k tweeters who self-identify as 'mums' in the UK and their network of influence. Track the conversations, interests and people that make this community tick.
Social media has transformed the way we decided. Our purchasing habits can no longer bedepicted as a funnel. Instead it is a dynamic journey where our ‘real life’ experiences, when shared online, significantly impact the purchasing habits of others at EVERY stage of the journey.
ConAgra Foods: Social listening and engagement for consumer insights, present...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, ConAgra Foods' PR/Social Media Manager, Amy Morgan, explains how they are tapping social media and influencers for consumer insights.
Amy goes into detail about specific examples from Chef Boyardee, Slim Jim, Reddi-Whip, and their Healthy Choice brands.
This is a proposed social media strategy for Chick-fil-A. I followed the format in Hootsuite Social Media course as taken for my public relations class.
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Climate Impact of Software Testing at Nordic Testing Days
BC Hospitality Conference 2011
1. Get Connected:
Social Media and Online Reputation for Restaurants
@dennispang, POPCORN
ions using the hashtag
quest
r
you
Tweet
# BCHospSM
2. AGENDA
Introduction: The Importance of Social Media
Hootsuite: The basics and how it can manage your SM accounts
Brand Monitoring: Google Alerts, SocialMention
Social Analytics Tools: Social Mention, Facebook Insights, Crowdbooster, SocialBro
Online Influence: Klout, PeerIndex, Kred
Questions? Tweet using the hashtag #BCHospSM
3. INTRODUCTION
Founder of Popcorn, PR firm for Vancouver Restaurants
(specialize in social media marketing)
Over 10 years experience in Internet Marketing
5 years experience helping businesses with Social Media Marketing
More influential than the Canucks but less influential than Justin Bieber
(according to Klout)
Questions? Tweet using the hashtag #BCHospSM
6. connecting with high-tech consumers
Enjoyment is what drives the majority of technologically
connected individuals to patronize restaurants
94% of connected adults said they enjoyed going to restaurants
51% of social media savvy adults said restaurants were an
essential part of their lifestyles
Questions? Tweet using the hashtag #BCHospSM
7. high-tech habits
Proportion of adults who said they do the following at least once a month:
ALL CONNECTED SOCIAL
MEDIA
ADULTS ADULTS SAVVY
Eat at a sit-down restaurant with waitstaff service 84% 89% 92%
Purchase a meal or snack from a fast-food
restaurant or carry-out place 83% 89% 87%
Purchase dinner from a restaurant, carry-out
place, or delivery place to eat at home 72% 78% 80%
Source: National Restaurant Association, National Household Survey, 2010
Questions? Tweet using the hashtag #BCHospSM
8. what does all this mean?
Conversations about your restaurant are happening with or without you
Review sites (Yelp, UrbanSpoon, Dinehere, Google Places)
Facebook, Twitter, Foursquare, Instagram, etc.
Blog Postings
Questions? Tweet using the hashtag #BCHospSM
9. Opportunities
Improve customer service
Engage with loyal customers
Increase visibility with potential customers
Community building
Questions? Tweet using the hashtag #BCHospSM
10. More Opportunities
More cost effective than traditional advertising, turn
your customers into brand evangelists
Power of word of mouth. 14% of people trust
advertising, 87% trust word of mouth/referral
Make things right with unsatisfied customers
Questions? Tweet using the hashtag #BCHospSM
11. downsides
Not having a clear plan or execution strategy
can do more harm than good
Not engaging
Using it too much for a self promotion tool
Questions? Tweet using the hashtag #BCHospSM
12. When things are going well
Questions? Tweet using the hashtag #BCHospSM
13. doing it wrong
Example one Example two
NomNom Fine Cuisine - April 3rd, 2011
NOM
Here’s our daily menu: http://jgawr
NOM NomNom Fine Cuisine - April 26th, 2011
NomNom Fine Cuisine - April 2nd, 2011 NOM
@VancouverFoodie Glad you liked it!
NOM
NOM
Here’s our daily menu: http://jgjfh
NOM VancouverFoodie - April 3rd, 2011
NomNom Fine Cuisine - April 1st, 2011
Loved my breakfast at @NomNom!
NOM
Here’s our daily menu: http://tpefh
NOM
Questions? Tweet using the hashtag #BCHospSM
14. Popcorn’s magic social media formula
20% Share Interesting Content
10% Self-Promotion
70% Conversation
Questions? Tweet using the hashtag #BCHospSM
15. introduction to hootsuite
Social Media Dashboard (monitors multiple networks)
Schedule messages ahead of time
Monitor keywords
Manage a team
Analytics and Reporting
Questions? Tweet using the hashtag #BCHospSM
17. scheduling messages in hootsuite
Tweet strategically
with the schedule
function.
Questions? Tweet using the hashtag #BCHospSM
18. setting up keywords and monitoring
Monitor what’s
being said about
specific topics.
Questions? Tweet using the hashtag #BCHospSM
19. geotargeting
Talk to
people in
your area.
Questions? Tweet using the hashtag #BCHospSM
20. finding your exact location
1. Open up Google Maps (http://maps.google.ca)
2. Input location
3. Copy coordinates (49.147131,-122.786636)
4. Enter into Hootsuite
eg. “pizza geocode:49.147131, 122.786636,20km”
Questions? Tweet using the hashtag #BCHospSM
21. hootsuite analytics
Measure your
success.
Questions? Tweet using the hashtag #BCHospSM
22. google alerts
Google Alerts are email updates of the latest relevant
Google results (web, news, etc.) based on your choice
of query or topic.
- Monitor your brand / restaurant name
- Monitor your industry / competition
- Receive emails as they happen, once per day,
or once per week
http://www.google.com/alerts
Questions? Tweet using the hashtag #BCHospSM
23. social mention
Same idea as Google Alerts, but for real-time social media
search (Twitter, Facebook, Flickr, blogs, etc.)
Tracks sentiments 28:1
http://www.socialmention.com
Questions? Tweet using the hashtag #BCHospSM
24. facebook insights
If you have an existing company page on Facebook
Track likes, active users, post impressions & feedback
http://www.facebook.com/insights
Questions? Tweet using the hashtag #BCHospSM
25.
26. crowdbooster
Recommends the best time of day to tweet based on
when your followers are most active and how your
previous tweets have performed
Recommends influential users who follow you that
you should engage
Questions? Tweet using the hashtag #BCHospSM
29. measure your online “influence”
Klout (http://www.klout.com)
Peerindex (http://www.peerindex.com)
Kred (http://kr.peoplebrowser.com)
Questions? Tweet using the hashtag #BCHospSM
30. Conclusion - key takeaways
Social Media Marketing is booming
Monitoring the Web is essential for every business
There are many free tools available to help you
Questions? Tweet using the hashtag #BCHospSM
31. Questions?
If you have great food and service, then people deserve to know.
Contact us for a FREE consultation on how we can help you increase
your online footprint.
www.gopopcorn.ca
info@gopopcorn.ca
(604) 218-6978