1. Lucouzade Label Attractor Evaluation
For this assignment I had to research into three different websites, Brook, Young Minds and
FRANK. I then did some research into Lucouzade so I could then create three images
advertising these three different websites. I then created three moods about the different
websites this involved me researching into the three websites and finding out what they do
etc so I could add some information about that on to my mood boards. If I was to go back
and do this again I would add more information on to the mood boards and I would of
looked into these three websites better and got more information and a more valuable
insight into what they actually do to help people.
I then created a mood board for lucouzade to find out what type of drinks they do and who
their main target audience is I found this task quite easy as I already know about lucouzade
so this didn’t take me very long to create, although I did look at their website to see what
kind of designs they used this helped me gain a wider insight into who their target
audiences are.
For the next task I had to go on the internet and find some manipulated images and photos
that had been edited using photo shop and illustrator. I had to pick out the ones that I
thought were interesting and put them into a mood board I found this good because it gave
me a widen insight on what you can create using photo shop and illustrator.
I then went on the software mind genius where I mapped out my three ideas for my three
labels using a mind map. I created three branches on there and wrote a brief description on
what I would include in my three images. To do this task I had to really think about what I
wanted to include in my images to do this I looked back at my mood board to give me
inspiration on what to do my images like.
I then created my images and edited them on photo shop I didn’t add many effects to them
as I didn’t feel like they needed it and I didn’t want them to look over edited. I stuck to my
ideas that I mapped out on mind genius and I think they turned out pretty well. I then had to
add them to the three labels and I think they fitted into it quite well and I used the clone
tool to make them fit and blend into the label templates more. I feel like this assignment
went well as I stuck to my plan and I think my labels advertise the three websites clearly. I
think I could have done better by putting more research in to my mood boards and finding
out more about the three companies.