The BBC Three channel ident from 2008 uses a globe image with flowers and music speakers growing on top to represent the channel's vibrant nature. Bright colors and dynamic computer generated graphics and movements are designed to attract a young audience. 3D imagery makes the logo and elements appear to come out of the screen. Everything moves quickly on screen to keep viewers engaged as it is targeted at a young adult audience.

1. BBC Three
Use of Text - Ident
Brief Description
•BBC Three indent from 2008, still using the ‘globe’ like image but updated, things growing
on top of it like flowers and music speakers. Straight away this brings to our minds that
the channel is very vibrant and loud. Bright colours used to keep people’s attention for
wondering from watching the ident. Then finally we see the classic BBC Three logo in
purple.
Techniques Used
•Graphics, visual effects, computer generated movements and visually dynamic
identities to attract a young audience. Cheery catchy music is also playing in the
background.
Advanced Techniques
•I think 3D imagery has been used, as the logo and everything else, especially the
globe looks like it's coming out of the screen a little bit. Everything is moving on
the screen at quite a speed so you don't really lose concentration as there is so
much to look at as a lot is going in such a short space of time. This helps as it is
actually young adult orientated so it has to be modern.
Technical Comments
•Clear resolution, sharp images and average frame rate.