The document outlines the process for agencies to apply to join the BBC's new Digital Design roster, which will replace the existing roster expiring in April 2017. It describes the stages of the procurement process including issuing a Pre-Qualification Questionnaire (PQQ) in October 2016, with submissions due in November 2016. Shortlisted agencies will then be invited to respond to an Invitation to Tender (ITT) in December 2016, which involves a written response, on-site presentation and submission of rates. Agencies will be evaluated based on strategic thinking, management and operational efficiency, cultural fit, and creative excellence. The new roster is expected to be awarded in March 2017.

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Everything you need to know to apply
to join the roster.
BBC Digital
Design Framework

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This timetable may change without prior notice and Applicants will be advised of any changes where appropriate.
11th Oct 2016
16th Nov 2016
17th Nov – 6th Dec 2016
12th Dec 2016
23rd Jan 2017
31st Jan – 3rd Mar 2017
15th Mar 2017
15th April 2017
May 2017
PQQ issued
PQQ deadline
PQQ evaluations
ITT issued to short-listed agencies
ITT deadline
ITT evaluations and on-site visits
Award decisions
Framework signed and effective
RFQs issued for multiple contracts
Framework
awards
ITT stage
PQQ stage

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Qualification and
technical questions
Prepare three
case studies
Written
submission
Ratecard
Agency
site visit
PQQ stage ITT stage

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Objectives
We are selecting a new Digital
Design roster, to replace our existing
roster when it expires in April 2017.
The new roster aims to help the BBC:
– Nurture design consistency via our Global
Experience Language (GEL)
– Increase differentiation of our key online
products in competitive audience markets
– Develop first class media production and
enterprise tools for use by BBC colleagues
– Provide value for money
– Develop the creativity and effectiveness of
BBC design practise
– Continually improve the quality of our digital
products and services

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The Roster
– Between 5 and 10 agencies
– 2–4 year term
– Effective from April 2017
– £4.5m - £12m with a spend of
approximately £3m per annum
over 4 years

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Relationship
We want to build strong and
productive working relationships
with Digital Design agencies.
– Long term
– Open
– Collaborative

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Scope
If your agency is selected, you may
work on all of our digital products
and services*, including:
– A number of the BBC’s internal systems and tools
– A variety of digital devices, including desktop, tablet,
mobile as well as connected TVs
– Potentially helping us to explore new platforms as they
come to market
– Contributing to the evolution of the BBC’s Global
Experience Language (GEL)
– Developing innovative new digital formats and features
– Contributing to the BBC’s UXD and Service Design
strategies
*Contracts may include a mix of online products, not limited to those shown

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Digital Experiences
Responsive, Apps,
Broadcast and Interactive
TV Platforms, Games,
Internally Facing Tools and
emerging technologies.

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London
Salford
Glasgow
Working across the UK
BBC Design Engineering
teams based in:
Audience
across the UK
(and beyond)

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Capabilities
Minimum requirements for applicants:
– Demonstrable experience of visual design
– Demonstrable experience of interaction design
Capability Specialisms
In addition, you will be able to demonstrate experience in one
of the following
– UXD strategy / Service design
– Brand development
– Information architecture
– Prototyping and front-end UX
– Animation / motion design
– Childrens design
– International design

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B: Prepare and upload 3
one-page case studies
– Visual design
– Interaction design
– A design capability of your choice
PQQ
A: Answer the qualification
and technical questions
on Bravo

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A: Technical questions
– Indicate which platforms you have current (i.e. within the last 3 years) experience
designing for. Multiple choice from Responsive, Apps, Broadcast or Interactive TV,
Games, Internally Facing Tools.
– Other platforms e.g. Virtual Reality
– Confirm the proportion of client project time over the last 3 years which included
you delivering each design capability from a pre-defined list
PQQ

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B: Experience questions
– Demonstrate your experience in visual design by showcasing your own client work,
on a single A3 document.
– Demonstrate your experience in interaction design by showcasing your own client
work, on a single A3 document.
– Demonstrate your experience in a third design capability of your choice by
showcasing your own client work, on a single A3 document.
PQQ

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Criteria
Case studies will be
assessed on
• Creativity
• Craft
• User focus
• Appropriateness
• Overall presentation
B: Case studies must be submitted as an A3 single sided
document to include the following
PQQ
Your name and the design capability in the header
Maximum 3MB, Portrait or Landscape
Client name and date delivered
A piece of work from one client only, from the last
3 years. Include any images and annotation as
you see fit.

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ITT
A: ITT
submission
Written response
Credentials
presentation
document
B: Agency site visit
Credentials presentation
(30 mins) to respond to 6
questions
Presentation of response
to design challenge (30
mins)
QA from BBC (30 mins)
Tour of supplier premises
(15-30 mins)
C: Ratecard

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Written response
A: Provide the names and roles of your
team who will most likely be working on
BBC projects.
Include in your response the typical expected lead time required
to schedule their time on BBC projects.
Credentials Presentation
A: A credentials presentation needs
to be submitted by 23rd Jan 2017
This will then be presented during the On-Site visit.
Criteria
The credentials presentation
will be assessed on:
• Requirements stakeholder
management
• Collaboration
• Staff development
• Adaptability
• Intergrated user insight
• Industry thought leadership
ITT

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The on-site visit
B: You will present your response
to a brief we set you:
– You will receive the brief 7 days before the visit
– We intend for your response to take 1– 2 days work
QA
B: Questions asked by BBC – 30 mins
Tour of supplier premises
B: Tour should be 15–30 mins
ITT
Criteria
The response to the creative
brief will be assessed on:
• Project planning
• BBC strategic alignment
• Project appropriateness
• User-centered design
• Communication

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Ratecard
C:As part of the ITT you will submit the rates
you’ll provide to the BBC to demonstrate how
you will calculate costs.
ITTITT
Criteria
Ratecard will be evaluated
using a weighted-cost
methodology.

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Strategic Thinking
– Integrated user insight
– Industry thought leadership
– BBC strategic alignment
– Project appropriateness
Management and
Operational Efficiency
– Adaptability
– Staff development
– Leadership and responsiveness
– Project planning
Cultural Fit
– Requirements stakeholder
management
– Collaboration
Creative Excellence
– User centered design
– Communication
Responses will be evaluated using these criteria:

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Summary
How to apply
Submit your application via BravoSolutions by 16th Nov 2016 at 14:00
Full procurement documentation
The complete PQQ and ITT information is available from
BravoSolutions
Any other questions?
Please submit all questions via BravoSolutions using the messaging
tool by 2nd November 2016 at 14:00