Hawaii's BBB aims to create an ethical marketplace where buyers and sellers can trust each other. It accomplishes this by setting standards, encouraging best practices, and denouncing substandard behavior. The BBB has over 100 offices in North America providing services to over 150 million people annually. It holds organizations accountable to high honesty standards and has earned public trust since 1912. When businesses seek BBB accreditation, they agree to follow high ethics. The BBB then provides reviews and benefits like online presence and dispute resolution to help consumers find trustworthy businesses.