This document outlines the structure and topics covered in an exam on buyer behavior. The exam has two compulsory parts: Part A consists of 30 multiple choice questions covering chapters 1-12. Part B contains 3 essay questions based on a news article, with the first question on decision making, the second on internal influences, and the third on external influences.

1. Buyer Behavior
Exam notification

2. Part A
• PART A (COMPULSORY): 30 Multiple Choice
(30 marks)
• This section will include Ch 1-12

3. Part B
• PART B (COMPULSORY): Three questions
based on a news article.
• The questions may have sub sections. This will
be clearly indicated. ( 30 marks)

4. Part B topics
• Q1 Decision Making covering ch 2-5
• Q2 Internal Influences Ch 8 -11
• Q3 External Influences |Chapter 12 and ch 16