BB Exam Topics

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This document outlines the structure and topics covered in an exam on buyer behavior. The exam has two compulsory parts: Part A consists of 30 multiple choice questions covering chapters 1-12. Part B contains 3 essay questions based on a news article, with the first question on decision making, the second on internal influences, and the third on external influences.

Part A
• PART A (COMPULSORY): 30 Multiple Choice
(30 marks)

• This section will include Ch 1-12

Part B
• PART B (COMPULSORY): Three questions
based on a news article.

• The questions may have sub sections. This will
be clearly indicated. ( 30 marks)

Part B topics
• Q1 Decision Making covering ch 2-5

• Q2 Internal Influences Ch 8 -11

• Q3 External Influences |Chapter 12 and ch 16

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BB Exam Topics

1. Buyer Behavior Exam notification

2. Part A • PART A (COMPULSORY): 30 Multiple Choice (30 marks) • This section will include Ch 1-12

3. Part B • PART B (COMPULSORY): Three questions based on a news article. • The questions may have sub sections. This will be clearly indicated. ( 30 marks)

4. Part B topics • Q1 Decision Making covering ch 2-5 • Q2 Internal Influences Ch 8 -11 • Q3 External Influences |Chapter 12 and ch 16

BB Exam Topics

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