7 Things I Wish I‘d Known 

Before Starting In Cluster- and 

Innovation Management
Klaus Haasis Dipl.-Ing. | Dipl.-Journ |
Systemic Coach DBVC | Person-Centered Counsellor GwG
Psychology of
Collaboration
8
KLAUS HAASIS | Serial Innovator

Systemic Coach DBVC
Person-Centered Counsellor GwG

• 1979 First Student in New Media Engineering
• 1983 Founder New Media Group Hoechst AG
• 1991 Founding CEO SAT.1 Regional Television
• 1995 Founding CEO MFG Innovation Agency
• 1997 Founding CEO Baden-Württemberg: Connected
• 2005 Founding CEO Open Source Business Alliance
• 2012 Founding Chairman European Cluster Group

Dipl. Engineer | Dipl. Journalist
© Klaus Haasis, 13.10.2009 MFG Baden-Württemberg |
1995 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Ante-

cedence
five
specialized
advisory 

boards
Consolidation
9
/
1
1
enterprise 

software,

open
source,

e-health

Evolution
founder 

retires
Internet
Hype
Focusing
-2 -1 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Birth
ICT

ICT, 

health care,
creative
industries
focus on:
CyberOne, 

Coach&connect
Linking
Connecting 

technology
bwcon Network:
from charismatic leadership
to appreciative collaboration
Network
for
Business
Excellence
Celebration
Change
2011
15
new
vision
new forms of
collaboration
and decision
making
threats by
competitors
challenges 

in trust

building
1996
TCI Conference
Gothenburg 2003
"THIS I DIDN'T KNOW BEFORE
GOTHENBURG"
OLD MODEL:
"How do you get people to serve
the organisation's goals?"

TODAY:
"How do you build organisations
that merit the gifts of creativity
and passion and initiative?"

Gary Hamel
(Cluster) Organisations
Cluster Success Factors

• Strategy
• Research
• Technology
• Skills
• Money
Feeling
Cluster Success Factors

• Trust
• Openness
• Creativity
• Change
• FlexibilityFeelings
Cells that fire together 

wire togehter.


Hebbian Rule
„The emotion-related memory helps to pick
the most advantegous alternative“
Antonio Damasio
http://sluphojo.wordpress.com/2011/04/14/1765/
"THIS I DIDN'T KNOW
WHEN I STARTED"
I am the left brain.
I am a scientist. 

A mathematician.
I love the familiar. I categorize. 

I am accurate. Linear.
Analytical. Strategic. I am
practical.
Always in control. A master of
words and language.
Realistic. I calculate equations 

and deal with numbers.
I am order. I am logic.
I know exactly who I am.
I am the right brain.
I am creativity. A free spirit. 

I am passion. Yearning. Sensuality.
I am the sound of roaring laughter.
I am taste. 

The feeling of sand beneath bare
feet. I am movement. Vivid colors.
I am the urge to paint on an empty
canvas.I am boundless imagination.
Art. Poetry. 

I sense. I feel.
I am everything I wanted to be.
LEFT HEMISPHERE right hemisphere
PSI Personality Systems Interaction Theory (Kuhl 2002
Extension memory:
The boundless space of the intelligent
and "sensing" unconscious
Intuitive behavioral control: 
Implementation of individual pursuits
Intention
m
em
ory:
M
aintaining
of difficult
pursuits
Object recognition:
Stable perception by blocking the context
LEFT HEMISPHERE right hemisphere
Object recognition:
Stable perception by blocking the context
LEFT HEMISPHERE right hemisphere
Cells that fire together 

wire togehter.


Hebbian Rule
Development of Neuronal Networks (Hüther 2006)
2nd level1st level 3rd level 4th level
Cells that fire together 

wire togehter.


Hebbian Rule
Clusters that fire together

wire together.
"7 Things I Wish 

I‘d Known 

Before Starting In 
Cluster- and 

Innovation 
Management"
1. INNOVATION
means 

RULE BREAKING
Idea
Value
COLLABORATION

& CONFLICT
Haasis, Klaus. Stuttgart 2012
FROM CREATIVITY & IDEAS TO
COLLABORATION IN SUSTAINABLE DIVERSITY
2. FEELINGS
over
FACTS
3. CONTEXT
over
TEXT
3. CONTEXT
over
TEXT
3. CONTEXT
over
TEXT
GROUP COACHING
collaboration,
ltransparency, 

positive regard
4. DIALOG
over
DISCUSSION
4. DIALOG
over
DISCUSSION
5. PROCESS
over
PROJECT
6 . IMAGINATION
over
STRATEGY
7 RULES FOR FLOURISHING COLLABORATION

IN INNOVATION AND CLUSTER MANAGEMENT

1. INNOVATION means RULE BREAKING!
2. FEELINGS over FACTS.
3. CONTEXT over TEXT.
4. DIALOGUE over DISCUSSION.
5. PROCESS over PROJECT.
6. IMAGINATION over STRATEGY.
7. COMBINE INNOVATION with VALUES!
Feelings
Values
Combine Innovation 

with .....

..... Imagination
Creativity
Feelings
Social Value
8
KLAUS HAASIS |
Creative Coach | Innovation Trainer | 

Communication Architect
KLAUSHAASIS@WEB.DE|
SKYPEKLAUS_HAASIS|

FACEBOOK.COM/KLAUSHAASIS|
DE.LINKEDIN.COM/IN/KLAUSHAASIS|


Dipl. Engineer | Dipl. Journalist |

Systemic Coach DBVC | 

Person-Centered Counsellor GwG |
"Combine
Innovation 
with .... "

TCI2012 Psychology of Collaboration

  • 1.
    7 Things IWish I‘d Known 
 Before Starting In Cluster- and 
 Innovation Management Klaus Haasis Dipl.-Ing. | Dipl.-Journ | Systemic Coach DBVC | Person-Centered Counsellor GwG Psychology of Collaboration
  • 2.
    8 KLAUS HAASIS |Serial Innovator Systemic Coach DBVC Person-Centered Counsellor GwG • 1979 First Student in New Media Engineering • 1983 Founder New Media Group Hoechst AG • 1991 Founding CEO SAT.1 Regional Television • 1995 Founding CEO MFG Innovation Agency • 1997 Founding CEO Baden-Württemberg: Connected • 2005 Founding CEO Open Source Business Alliance • 2012 Founding Chairman European Cluster Group Dipl. Engineer | Dipl. Journalist
  • 3.
    © Klaus Haasis,13.10.2009 MFG Baden-Württemberg | 1995 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ante-
 cedence five specialized advisory 
 boards Consolidation 9 / 1 1 enterprise 
 software,
 open source,
 e-health
 Evolution founder 
 retires Internet Hype Focusing -2 -1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Birth ICT ICT, 
 health care, creative industries focus on: CyberOne, 
 Coach&connect Linking Connecting 
 technology bwcon Network: from charismatic leadership to appreciative collaboration Network for Business Excellence Celebration Change 2011 15 new vision new forms of collaboration and decision making threats by competitors challenges 
 in trust
 building 1996
  • 4.
    TCI Conference Gothenburg 2003 "THISI DIDN'T KNOW BEFORE GOTHENBURG"
  • 9.
    OLD MODEL: "How doyou get people to serve the organisation's goals?" TODAY: "How do you build organisations that merit the gifts of creativity and passion and initiative?" Gary Hamel (Cluster) Organisations
  • 10.
    Cluster Success Factors •Strategy • Research • Technology • Skills • Money Feeling
  • 11.
    Cluster Success Factors •Trust • Openness • Creativity • Change • FlexibilityFeelings
  • 12.
    Cells that firetogether 
 wire togehter.

 Hebbian Rule
  • 14.
    „The emotion-related memoryhelps to pick the most advantegous alternative“ Antonio Damasio http://sluphojo.wordpress.com/2011/04/14/1765/ "THIS I DIDN'T KNOW WHEN I STARTED"
  • 15.
    I am theleft brain. I am a scientist. 
 A mathematician. I love the familiar. I categorize. 
 I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations 
 and deal with numbers. I am order. I am logic. I know exactly who I am. I am the right brain. I am creativity. A free spirit. 
 I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. 
 The feeling of sand beneath bare feet. I am movement. Vivid colors. I am the urge to paint on an empty canvas.I am boundless imagination. Art. Poetry. 
 I sense. I feel. I am everything I wanted to be.
  • 16.
    LEFT HEMISPHERE righthemisphere PSI Personality Systems Interaction Theory (Kuhl 2002
  • 17.
    Extension memory: The boundlessspace of the intelligent and "sensing" unconscious
  • 18.
    Intuitive behavioral control: Implementation of individual pursuits
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 25.
    Cells that firetogether 
 wire togehter.

 Hebbian Rule
  • 26.
    Development of NeuronalNetworks (Hüther 2006) 2nd level1st level 3rd level 4th level
  • 27.
    Cells that firetogether 
 wire togehter.

 Hebbian Rule Clusters that fire together
 wire together.
  • 28.
    "7 Things IWish 
 I‘d Known 
 Before Starting In Cluster- and 
 Innovation Management"
  • 29.
  • 30.
    Idea Value COLLABORATION
 & CONFLICT Haasis, Klaus.Stuttgart 2012 FROM CREATIVITY & IDEAS TO COLLABORATION IN SUSTAINABLE DIVERSITY
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
    7 RULES FORFLOURISHING COLLABORATION
 IN INNOVATION AND CLUSTER MANAGEMENT 1. INNOVATION means RULE BREAKING! 2. FEELINGS over FACTS. 3. CONTEXT over TEXT. 4. DIALOGUE over DISCUSSION. 5. PROCESS over PROJECT. 6. IMAGINATION over STRATEGY. 7. COMBINE INNOVATION with VALUES!
  • 41.
  • 42.
    Combine Innovation 
 with..... ..... Imagination Creativity Feelings Social Value
  • 43.
    8 KLAUS HAASIS | CreativeCoach | Innovation Trainer | 
 Communication Architect KLAUSHAASIS@WEB.DE| SKYPEKLAUS_HAASIS|
 FACEBOOK.COM/KLAUSHAASIS| DE.LINKEDIN.COM/IN/KLAUSHAASIS|
 Dipl. Engineer | Dipl. Journalist |
 Systemic Coach DBVC | 
 Person-Centered Counsellor GwG | "Combine Innovation with .... "