• Basic parameter for service location strategy
• Define Geographical Information System
• Where call center industry should reside
• Difference between Hotel, Motel, and restaurant
1. PRODUCT OPERATION MANAGEMENT
ASSIGNMENT TOPIC
Basic parameter for service location strategy
Define Geographical Information System
Where call center industry should reside
Difference between Hotel, Motel, and restaurant
PRESENTD TO
Sir Samiullah
PRESENTD BY
Aasif ali
M.COM(N)
Semester 4th
L-584
NATIONAL UNIVERSITY OF MODERN LANGUAGES LAHORE
CAMPUS
2.
3. 1) BASIC PARMETER FOR SERVICE LOCATION
Location strategy
A company's location strategy should conform with, and be part of, its overall corporate strategy.
Hence, if a company strives to become a global leader in telecommunications equipment, for
example, it must consider establishing plants and warehouses in regions that are consistent with
its strategy and that are optimally located to serve its global customers. A company's executives
and managers often develop location strategies, but they may select consultants (or economic
development groups) to undertake the task of developing a location strategy, or at least to assist
in the process, especially if they have little experience in selecting locations.
Formulating a location strategy typically involves the following factors
•Facilities. Facilities planning involves determining what kind of space a company will need
given its short-term and long-term goals.
• Feasibility. Feasibility analysis is an assessment of the different operating costs and other
factors associated with different locations.
• Logistics. Logistics evaluation is the appraisal of the transportation options and costs for the
prospective manufacturing and warehousing facilities.
• Labor. Labor analysis determines whether prospective locations can meet a company's labor
needs given its short-term and long-term goals.
• Community and site. Community and site evaluation involves examining whether a company
and a prospective community and site will be compatible in the long-term.
• Trade zones. Companies may want to consider the benefits offered by free-trade zones, which
are closed facilities monitored by customs services where goods can be brought without the usual
customs requirements. The United States has about 170 free-trade zones and other countries have
them as well.
• Political risk. Companies considering expanding into other countries must take political risk
into consideration when developing a location strategy. Since some countries have unstable
political environments, companies must be prepared for upheaval and turmoil if they plan long-
term operations in such countries.
• Governmental regulation. Companies also may face government barriers and heavy
restrictions and regulation if they intend to expand into other countries. Therefore, companies
must examine governmental—as well as cultural—obstacles in other countries when developing
location strategies.
4. • Environmental regulation. Companies should consider the various environmental regulations
that might affect their operations in different locations. Environmental regulation also may have
an impact on the relationship between a company and the community around a prospective
location.
• Incentives. Incentive negotiation is the process by which a company and a community
negotiate property and any benefits the company will receive, such as tax breaks. Incentives may
place a significant role in a company's selection of a site
Methods of Evaluating Location Alternatives
The Factor-Rating Method
Locational Break-Even Analysis
Center-of-Gravity Method
Transportation Model
2) WHAT IS GEOGRAPHICAL INFORMATION SYSTEM
GIS USED IN SOLVING LOCATION PROBLEMS
The main advantage of GIS, the possibility of integrating spatial and alphanumeric data, has
made it widely applicable to a variety of fields. Companies that have made large investments in
GIS have achieved considerable cost savings. Some of the fields in which GIS is applied
successfully include:
• location analysis • route and timetable scheduling • market analysis (demand for various
services • marketing analyses • urban construction planning • cost analyses • cadastral data •
resource allocation.
GIS allows new processing methods to be used and provides high-quality presentation of
processed data. These characteristics make it an unavoidable decision making tool in situations
when data relevant to a decision include a spatial component. GIS is by no means a system that
will give a final solution to a user, but it will provide the possibilities for a better and more
organized analysis of information, which is a prerequisite for making quality decisions.
5. Characteristics of GIS
Importsant tool to help in location analysis
Enables more complex demographic analysis
Available data bases include
Detailed census data
Detailed maps
Utilities
Geographic features
Locations of major services
3) WHER THERE IS NEED TO RESIDE CALL CENTRE INDUSTRY
Requires neither face-to-face contact nor movement of materials
Has very broad location options
Traditional variables are no longer relevant
Cost and availability of labor may drive location decisions
4) DIFFERENCE BETEEN HOTEL, MOTEL AND RESTURANT
Hotel
Hotel is defined by various dictionaries as a place that provides accommodation besides
providing meal services. It is in general a place for lodging and food requirements of travelers
and tourists. A hotel may or may not have a restaurant (some have many) though it is common
for hotels to provide meals through room service. A hotel is a large building having many rooms
and even floors with differences in their features. Some hotels are premium where many
additional services are offered besides accommodation and food. These services may include
swimming pool, conference rooms, cafes, casinos, and other entertainment services. The tariffs
of hotels are dependent upon the kind and quality of services it offers. Hotels are star rated from
one star to seven star depending on these facilities and services.
6. Restaurant
A restaurant is simply a place to have food outside your home. It is smaller in size than a hotel as
it does not have accommodation facilities. The one and only feature of a restaurant is the kind of
food and/or beverages it serves to its customers. There are all sorts of restaurants in all cities of
the world ranging from budget to very expensive ones where international cuisine is served and
the ambience is great. Some restaurants also serve alcoholic drinks for which they obtain a
license from the administration. Some are specialized restaurants where a particular cuisine is
served such as Chinese, Italian, Thai, Japanese, and so on
Difference between Hotel and Restaurant
• Hotel is a large building having many rooms for accommodation whereas a restaurant is
smaller in comparison and does not have lodging facilities
• Hotels range from the most basic to some really expensive ones ( one star to seven star) that
provide many additional services besides accommodation and dining
• Hotels also have a restaurant. Some even have many restaurants.
• Hotels are a great source for accommodation for travelers and tourists whereas restaurants are
known mainly for the quality of food they serve
DIFFERENCE BETWEEN HOTEL AND MOTEL
A hotel provides paid lodging to tourists and may also provide a number of other services or
amenities, such as a restaurant, swimming pool, and/or spa. Many hotels are also arranged to
hold conferences and meetings, thus making them useful locations for business meet ups. A
rating system of one to five stars exists as a means to compare the quality of hotels and their
amenities.
Motel is a word derived from the term "motorist's hotel." This was a term used to indicate
when a hotel provided ample parking, a feature that is particularly useful to Americans and
Canadians who frequently travel long distances on major highway and interstate systems.
Initially, motel rooms had doors that faced the parking lot, making coming and going
especially easy. Today, this may or may not be the case, as some motels now have inward-
facing doors that connect to common areas.