Barry henck maureen alto 05172012
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The document discusses strategies for utilities and retailers to collaborate on energy efficiency marketing and product sales. It describes a co-branded marketing campaign between Central Hudson Gas & Electric and Sears to promote heat pump water heaters. This included incentives like rebates, discounts displayed with price tags in stores, and co-branded marketing materials. The campaign was successful in significantly increasing product sales. The document argues that such partnerships allow utilities to increase energy savings while retailers can boost appliance sales, creating a win-win situation for both. It stresses the importance of price promotions and consumer education to drive greater adoption of energy efficient products.
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2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
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What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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* Step-by-step implementation guide
* Live demos with code snippets
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* Best practices and optimization strategies
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#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
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Bob Boule
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Barry henck maureen alto 05172012
- 1. Accelerating Energy Efficiency Marketing with Co-branding and Co- Multiple I M lti l Incentives ti Barry Henck, Central Hudson Gas & Electric Maureen Alto, Sears Holdings Corporation May 16, 2012
- 3. The Story of the Heat Pump Water Heater
- 4. Utilities Have • Programs • Web sites • Rebates R b t • Tri-folds
- 5. Utilities Need • Products • Showrooms • Price tags g
- 6. Choosing a Retailer • EE product offerings • Service area • P t i potential Partnering t ti l
- 7. A Co branded Campaign Co-branded • Multiple players • Multiple brands • M lti l di Multiple discounts t
- 10. In-store poster Email blast
- 11. How Utilities Can Benefit 30.5 it 30 5 units Rebates per Month 1.3 units Before After
- 12. Why Cut Out the Trade Ally?
- 13. Co-branded Trade Ally Ad
- 14. Creating Velocity through the g y g Retailer • Lean on what retailers do best: We SELL product. • Listen to our marketing strategy: Allow p price first, education second • When you market with a retailer, EE products sell at a greater velocity.
- 15. Creating Velocity through the g y g Retailer • Win –Win –Win Customer Utility y Retailer Save on Product EE Savings Sales Enhanced relationship Enhanced relationship Save on Energy Cost with consumer with consumer Associated with savings Associated with EE Peace of Mind for end user solutions
- 16. Creating Velocity through the Retailer • Sears consistently works to educate associates and customers in benefits of EE • Price = draw = opportunity to educate = transformation
- 17. A/C Turn ins Turn-ins • $50 rebate toward a new Energy Star A/C if you turn in old one at Sears • Partnered with ARCA • Started with A/C turn-in event at one Sears store
- 18. AC Turn ins Turn-ins
- 19. AC Turn ins Turn-ins • 529 A/Cs turned in over 2 days • Didn’t have to buy from Sears but most did • A/Cs sold out fast • Program continuation in 2012 based on 2010 results • improve processes and inventory to meet the consumers needs
- 20. Conclusions • Utilities need products, showrooms and price tags • Spell out savings, discounts for customers p g • Market with a retailer to have EE products sell with greater velocity • The customer, utility and retailer can win
- 21. Questions?
- 22. Jul. 30‐31, 2012 Jul 30 31 2012 AESP s Summer Conference AESP’s Summer Conference Toronto, ON (Canada) Oct. 15‐17, 2012 AESP’s Fall Conference Long Beach, CA Save the Date AESP’s 23rd National Jan. 28‐31, 2013 Conference & Expo Conference & Expo Orlando, FL For more information - www.aesp.org