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Banking on Social Media
The document discusses how Banktastic.com is embracing social media and Web 2.0 principles. It notes that Web 2.0 delivers software as a continually updated service that gets better through user participation and remixing of data from multiple sources. Banktastic.com recognizes that customers now engage through social media for things like marriage proposals, insurance quotes, recommendations, and customer service. The document advocates that financial institutions connect with consumers by listening on social media platforms like YouTube. It provides a case study on how Web 2.0 technologies can be applied in the financial services industry to engage "Generation Connected" customers.
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