The document discusses Bangla Trac Communications, a new telecommunications company in Bangladesh. It was awarded an international gateway license in February 2008 and aims to become the gateway of choice for carriers terminating calls in Bangladesh. The company is a subsidiary of Bangla Trac Limited, an established company in Bangladesh. It has installed state-of-the-art infrastructure from Ericsson capable of handling high call volumes. Bangla Trac Communications sees opportunities for growth in Bangladesh's expanding telecom market and aims to differentiate itself through a commitment to technology, people and customer service.

1. Bridging the Communications Divide

2. About Bangladesh
Bangladesh is a South Asian country located east of India. It is a stable democracy with a population of over 150
million. It has 40 million telephones estimated to grow at a rate of over 40% per annum. A large population of the
country works aboard resulting in about 30 million international paid minutes of traffic per day into and out of
the country on a 80:20 basis.
About Bangla Trac Communications
Including the three newly licensed companies, there are four legally licensed companies which are operating as
International Gateway (IGW) Service providers in Bangladesh. The new licenses were issued as part of a
Bangla Trac Communications Limited (BTCL) is a new entrant in the telecom sector of Bangladesh as a
government initiative to limit the grey market of illegal VoIP. This new competitive environment will improve
licensed IGW. The company was awarded the license for the international gateway through a
service and increase traffic to the country. The new IGW licenses were awarded only to local investors in a
competitive auction in February 2008. Bangla Trac Communications is a sister concern of Bangla Trac
transparent and open bidding process recognized by the world.
Limited (exclusive dealer of Caterpillar Inc, USA in Bangladesh and doing business under the brand
name of ‘Bangla CAT’). The company has been established with the aim of diversifying Bangla Trac
Group’s business into the telecommunication sector.
The International Gateway License enables Bangla Trac Communications Ltd. to act as one of the four
licensed operators who can route incoming and outgoing international calls to and from Bangladesh.
The license further stipulates that each of the operators is guaranteed at least 20% of the outgoing calls
from Bangladesh and the potential to capture the outstanding 20%. Bangla Trac Communications
Limited is committed to become the Bangladeshi gateway of choice for major carriers globally.

3. People
We are a very people oriented organisation
While technology is an important factor in our strategic edge over our competitors, we value our
people and continue to improve through team work
Technology
We have an experienced pool of people from the telecom sector and continue to maximize their
Using a “state of the art” end-to-end Ericsson solution for our infrastructure, we believe we have
expertise through training and personal development
one of the most dynamic and scalable systems within the industry capable of dealing with our
customers’ varying needs
We have dynamic leadership to take the organisation forward
Our system dimensioning has been done with flexibility in mind. This allows us to accommodate
effectively and efficiently the diverse needs of our customers
We can accomodate up to 20,000 concurrent calls at any given point of time and capable of
handling more than 25 million minutes per day
We are on schedule to commence operation in August, 2008

4. Bangla Trac’s Group Business Portfolio - a track record of leadership through excellence
Power Generation Marine Solutions
Company: Bangla Trac Limited / Bangla CAT Company: Bangla Trac Limited / Bangla CAT
20% of Bangladesh’s total country capacity of power is generated by Caterpillar generators Bangla CAT is the largest supplier of marine engines in Bangladesh. It is also the
which is exclusively distributed and serviced via Bangla CAT. It is the market leader in Power market leader in providing propulsion solutions to the fishing trawler segment. It
Generation Solutions in Bangladesh. Bangla CAT was also the largest Caterpillar Electric Power is the only company with an end-to-end solution for marine propulsion systems.
Dealer in the Asia Pacific Region in 2007 and it is among the top 5 Caterpillar Electric Power
Dealers globally. Construction
Financial Services Company: Bangla Trac Limited / Bangla CAT
Bangla CAT is the leading supplier of construction equipment to the Armed Forces
Companies: Prime Bank, Prime Leasing and Investment, Far East Finance, Prime Islami Life Insurance, for UN peacekeeping missions and development activities. It is also the largest
PFI Securities supplier of construction equipment to divisional municipalities across the country.
Founders of Prime Bank (market cap: US$ 220m), one of the largest retail banks in Bangladesh Caterpillar has the largest population of construction equipment products in the
which ranked 2nd in terms of profitability in 2007. Prime Bank has been consistently awarded the market and Bangla CAT is the exclusive servicing dealer for these products.
highest credit rating among local banks. Also established one of the most profitable and fastest
growing life insurance companies (Prime Life Insurance) and several leading leasing and
investment firms and merchant banks (Far East Finance, PFI Securities and Prime Leasing).

5. About Bangladesh
Bangladesh is a South Asian country located east of India. It is a stable democracy with a population of over 150
million. It has 40 million telephones estimated to grow at a rate of over 40% per annum.A large population of the
country works aboard resulting in about 15 million international paid minutes of traffic per day into and out of
the country on a 80:20 basis.
About Bangla Trac Communications
Including with three newly licensed companies, there are four legally licensed companies are operating as
International Gateway (IGW) Service providers in Bangladesh. The new licenses were issued as part of a
Bangla Trac Communications Limited (BTCL) is a new entrant in the telecom sector of Bangladesh as a
government initiative to limit the grey market of illegal VoIP. This new competitive environment will improve
licensed international gateway operator. The company was awarded the license for the international
service and increase traffic to the country.The new IGW licenses were awarded only to local investors in a
gateway through a competitive bid in February 2008. Bangla Trac Communications is a sister concern
transparent and open bidding process recognized by the world.
of Bangla Trac Limited (exclusive dealer of Caterpillar Inc, USA in Bangladesh and doing business in the
name of ‘Bangla CAT’). The company has been established with the aim of diversifying Bangla Trac
Group’s business into the telecommunication sector.
The International Gateway License enables Bangla Trac Communications Ltd. to act as one of the four
licensed operators who can route incoming and outgoing international calls to ad from Bangladesh.
The license further stipulates that each of the operators is guaranteed at least 20% of the outgoing calls
from Bangladesh and the outstanding 20%. Bangla Trac Communications Limited is committed to
become the gateway of choice for major carriers globally for terminating calls to Bangladesh.

6. Voice Product Range Our Infrastructure
TDM Premium TDM Value Core Equipment:
No compression to maintain the highest quality Compression using DCME We have installed a State-of-the-art Ericsson end-to-end solution with the following features:
Standard protocols Standard protocols
Caller Line Identification Ericsson AXE 810 based telephony server (TeS) to act as the switching platform (call control function)
operating on EIN3.1.
IP Premium IP Value Ericsson AXD 301 based interconnect platform
Dedicated IPLC (Private, Point-to-point) Public IP (Internet Bandwidth) Ericsson AXD 301 based media gateway (MGW)
Standard Protocols (e.g. G. 729, G.726 and G. 723, etc.) Standard Protocols (e.g. G. 729, G.726 and G. 723, etc.)
Starting from 2MBps to 155Mbps Pre-paid payment system The system will support clear channel and VoIP calls. Our equipment configuration can handle up to 20,000
Fax support concurrent calls. For network security, we are using Juniper ISG 2000 firewall and Redback SE400 routers .
Both Submarine Cable & Satellite connection as standard for all the above products except IP Value Connectivity
We are taking TDM interfaces (at E1 and STM-1 level) and GE interfaces at our switch side. As per our license
Billing is done on a 30/15 basis. Terms will be negotiated in USD. Billing will be carried out on an actual basis obligation we are required to route all traffic through the SEA-ME-WE4 (SMW4) submarine cable. Furthermore,
rounded up to the last minute for the whole month. Acceptable variance is 1% or US$1,000 – whichever is lower. we will have at least 10% of the total capacity through a satellite link. We have PoPs with softswitches in London
Netting arrangements are possible and Hong Kong and both locations are connected via STM1 connectivity. These two PoPs are connected using
cable systems across the Atlantic and the Pacific ocean. This will help improve efficiency, increase diversity
and reduce possibility of congestion.

7. Our Values
CUSTOMER SERVICE FIRST INNOVATION
INTEGRITY
QUALITY
TEAMWORK
OWNERSHIP MENTALITY
LEADERSHIP THROUGH EXCELLENCE

8. Why choose us? Your Partner of Choice for Bangladesh
Bangla Trac treats all customers as long-term partners. As a partner, we are aligned with your goals in For further information please contact us at the following addresses:
terms of quality and flexibility.
Sales Office
Bangla Trac Communications will be at the peak position if further deregulation takes place in the Bangla Trac Communications Limited
Bangladeshi telecom sector. 4 Mohakhali C/A, Dhaka-1212, Bangladesh
E-mail: info@banglatraccommunications.com
Our network design ensures that we can handle sudden increases of traffic without any degradation of Website: www.banglatraccommunications.com
quality. Furthermore, we have multiple redundancies built-in to ensure reliable delivery of your traffic. Tel: +880 -2 -8859813
We have a track record of excellence in every business sector in which we have participated. We are
confident that success will also be emulated at Bangla Trac Communications.
A partner committed to differentiating itself through its technology and its people. This ensures that we
not only provide the best technology but also the best skills with which to manage it.
Bangla Trac Communications’ goal from the beginning has been to try to set the benchmark for best
practices in the Telecom sector in Bangladesh. We will perform regular infrastructure and procedural
audits to improve our efficiency every year.