Band Metrics (USA)
Band Metrics is a data analytics and decision support system for the music industry that provides comprehensive quantitative and qualitative analytics with in-depth geographical reporting on social, radio and fan segmentation.
Awdio (France)
Awdio is the first internet platform enabling you to listen to clubs and venues in real-time from all around the world. With more than 5000 Events broadcasted per Month from more than 150 TOP clubs and venues worldwide, Awdio aim to become an alternative to music piracy by offering a real-time music experience, with both an ad-supported model, and a premium-paid model.
Building a Successful Strategy to Interest Brandsmidem
By Jakob Lusensky, CEO, Heartbeats International (Sweden)
In the future, music will be free. What is changing is how artists will get paid for it and what they get paid for. This presentation unveils the essential steps for artists, labels and live sector to successfully attract attention from brands and secure a career in the new music economy.
GoMix (UK)
GoMix is an interactive music format that lets users create personalized remixes of major artist's songs. Distributed via Social Networks and digital album bundles, GoMix brings labels new revenue and promotional opportunities through advertising and digital retail products. In 2009 GoMix has been adopted by a succession of major artists and advertisers. 2010 will see very significant evolution, adding virtual goods, a mobile platform and a game changing User Generated Content approach.
POPS develops, aggregates, and distributes media content, delivering it through cross-media platforms in Vietnam. They offer digital music to mobile users through a range of WVAS platforms over mobile networks and the Internet. POPS markets its services online and offline through telecom operators, as well as through non-operator channels, such as online stores, handset vendor partnerships and mobile retail chains. POPS launched the first digital music kiosk throughout Vietnam.
...or in other words, if you're not engaging with your fans, you may lose them. Social media isn't just about sending messages; it's about replying, too. Alt-rock artist Amanda Palmer wouldn't have raised a million on Kickstarter without her massive Twitter following, with whom she interacts constantly. Seems obvious? Still today, entertainment brands are amongst the least responsive on social media. Yet a recent report suggested 88% of people were unlikely to buy from a brand that didn't answer their complaints on social media. James Martin, community manager for music & TV events midem & MIP Markets, presents best and worse cases of social media usage, and how best to interact with your community. Especially trolls!
Awdio (France)
Awdio is the first internet platform enabling you to listen to clubs and venues in real-time from all around the world. With more than 5000 Events broadcasted per Month from more than 150 TOP clubs and venues worldwide, Awdio aim to become an alternative to music piracy by offering a real-time music experience, with both an ad-supported model, and a premium-paid model.
Building a Successful Strategy to Interest Brandsmidem
By Jakob Lusensky, CEO, Heartbeats International (Sweden)
In the future, music will be free. What is changing is how artists will get paid for it and what they get paid for. This presentation unveils the essential steps for artists, labels and live sector to successfully attract attention from brands and secure a career in the new music economy.
GoMix (UK)
GoMix is an interactive music format that lets users create personalized remixes of major artist's songs. Distributed via Social Networks and digital album bundles, GoMix brings labels new revenue and promotional opportunities through advertising and digital retail products. In 2009 GoMix has been adopted by a succession of major artists and advertisers. 2010 will see very significant evolution, adding virtual goods, a mobile platform and a game changing User Generated Content approach.
POPS develops, aggregates, and distributes media content, delivering it through cross-media platforms in Vietnam. They offer digital music to mobile users through a range of WVAS platforms over mobile networks and the Internet. POPS markets its services online and offline through telecom operators, as well as through non-operator channels, such as online stores, handset vendor partnerships and mobile retail chains. POPS launched the first digital music kiosk throughout Vietnam.
...or in other words, if you're not engaging with your fans, you may lose them. Social media isn't just about sending messages; it's about replying, too. Alt-rock artist Amanda Palmer wouldn't have raised a million on Kickstarter without her massive Twitter following, with whom she interacts constantly. Seems obvious? Still today, entertainment brands are amongst the least responsive on social media. Yet a recent report suggested 88% of people were unlikely to buy from a brand that didn't answer their complaints on social media. James Martin, community manager for music & TV events midem & MIP Markets, presents best and worse cases of social media usage, and how best to interact with your community. Especially trolls!
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Vi...midem
At midem 2012, Mike Masnick, Editor, Techdirt.com; President and CEO, Floor64, presented "The Sky is Rising," a new study which affirms that things have never been better for the entertainment industry.
Marketing Tips for Classical Music: Digital Content Marketing – midem 2012 pr...midem
Given by Carnegie Hall’s Director of eStrategy, Christopher Gruits at midem 2012, this presentation highlights how classical managers, presenters and PRs can promote classical music artists, create compelling contents and choose the most effective strategies.
Bas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentationmidem
"Marketing Music through Non-Linear Communication" was the theme of this attention-grabbing address, by zvooq's Bas Grasmayer (@spartz), at midem's Visionary Monday, January 30, 2012.
More on http://blog.midem.com
Future of Music Coalition: The New Power Trio: Brands Bands and Revenue - mid...midem
Given by the Future of Music Coalition's Kristin Thomson at midem 2012, this is a "first look" presentation FMC's survey of 5,000 US artists, on where their revenues come from.
It notably reveals that "merchandise and branding is only relevant to a small number of musicians"; grants, and funds from fans, are their two key revenue sources.
That said, sponsorshio has proven to be one of the new sources to kick in where that from labels may have dropped off. "Corporate sponsorship of videos has been a total revelation," said one US rock band.
The survey also found that artists are "increasingly strategic about their brands", investing for example in "dedicated merch guys", to quote one respondee.
For more information: http://futureofmusic.org/ars
Dina LaPolt: Building your Artist's Brand as a Business - exclusive white papermidem
It’s an obvious statement, but a brand cannot exist without customers. Artists must ensure that what they present to the world is of the highest quality attainable at that time if they expect to attract any early adopters. Too often, artists prematurely present their vision or message to uninterested business people and audiences due to a lack of analysis as to who their fans might actually be and the best way to approach them. It is unproductive for the “artist brand” to anticipate their target demographic is the entire world. The artist must give their own brand the respect it deserves if they ever expect anyone else to. Fans are the lifeline of the “artist’s brand” because without them the brand dies.
This topic can be addressed by discussing the members of an artist’s “core” executive team, using intellectual property and corporate entities to protect the artist’s brand, various ways of building the artist’s brand, the power of technology and social media, the effects these changes are having on the music industry and some areas ripe for litigation.
This exclusive white paper was written by Dina LaPolt, entertainment attorney at LaPolt Law - http://www.lapoltlaw.com - a boutique transactional entertainment law firm that specialises in representing clients in the music, film, television, merchandising and book publishing industries. It is brought to you in partnership with the International Association of Entertainment Lawyers (IAEL).
Nancy Baym: How Artists Interact with their Audiences - Interview series wrap-upmidem
Over the past years, Nancy Baym has interviewed numerous artists for midemblog, about their relationships with their audiences and the way they communicate with them.
This series of interviews aims to better understand communication between artists and their audiences from the artists’ perspectives and to discover which tools and strategies help musicians connect more effectively with their audiences.
Forrester: Getting out of the digital music impasse | MidemNet 2011 Presentationmidem
The full "SPARC" presentation given by Mark Mulligan at MidemNet 2011, in 3 parts:
1. Why digital music has lost its mojo
2. Digital downloads: the transition technology
3. SPARC: the ingredients of future music products
Steam Republic presents Mobile Backstage | MidemNet Lab 2011midem
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Take care of the FANS… and the BUSINESS will take care of itself.
1 Not Just an App
2 Real Engagement
3 Integration
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Play My Song, changing the way we hear music
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Share, Discover, Broadcast.
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Mix Me In is an easy to use interactive digital music service which allows
fans to create and purchase in real time multiple alternate versions of
songs by their favorite artists as both Mobile Applications and on
Facebook in SocialMusic Player
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
It’s the world’s first
personalized music magazine.
It’s a music magazine
that’s made just for you.
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Airbuzz is a location-based online music platform that
helps
• artists promote themselves on mobile phones
• concert venues promote their events
• fans discover upcoming bands they can engage with
What is music marketing? | Virginie Berger, Don't believe the hype | MIDEM ex...midem
Music strategist and founder of marketing and promo agency Don't believe the hype's Virginie Berger explains why marketing is important for all artists. With case studies... and without exceptions!
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Vi...midem
At midem 2012, Mike Masnick, Editor, Techdirt.com; President and CEO, Floor64, presented "The Sky is Rising," a new study which affirms that things have never been better for the entertainment industry.
Marketing Tips for Classical Music: Digital Content Marketing – midem 2012 pr...midem
Given by Carnegie Hall’s Director of eStrategy, Christopher Gruits at midem 2012, this presentation highlights how classical managers, presenters and PRs can promote classical music artists, create compelling contents and choose the most effective strategies.
Bas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentationmidem
"Marketing Music through Non-Linear Communication" was the theme of this attention-grabbing address, by zvooq's Bas Grasmayer (@spartz), at midem's Visionary Monday, January 30, 2012.
More on http://blog.midem.com
Future of Music Coalition: The New Power Trio: Brands Bands and Revenue - mid...midem
Given by the Future of Music Coalition's Kristin Thomson at midem 2012, this is a "first look" presentation FMC's survey of 5,000 US artists, on where their revenues come from.
It notably reveals that "merchandise and branding is only relevant to a small number of musicians"; grants, and funds from fans, are their two key revenue sources.
That said, sponsorshio has proven to be one of the new sources to kick in where that from labels may have dropped off. "Corporate sponsorship of videos has been a total revelation," said one US rock band.
The survey also found that artists are "increasingly strategic about their brands", investing for example in "dedicated merch guys", to quote one respondee.
For more information: http://futureofmusic.org/ars
Dina LaPolt: Building your Artist's Brand as a Business - exclusive white papermidem
It’s an obvious statement, but a brand cannot exist without customers. Artists must ensure that what they present to the world is of the highest quality attainable at that time if they expect to attract any early adopters. Too often, artists prematurely present their vision or message to uninterested business people and audiences due to a lack of analysis as to who their fans might actually be and the best way to approach them. It is unproductive for the “artist brand” to anticipate their target demographic is the entire world. The artist must give their own brand the respect it deserves if they ever expect anyone else to. Fans are the lifeline of the “artist’s brand” because without them the brand dies.
This topic can be addressed by discussing the members of an artist’s “core” executive team, using intellectual property and corporate entities to protect the artist’s brand, various ways of building the artist’s brand, the power of technology and social media, the effects these changes are having on the music industry and some areas ripe for litigation.
This exclusive white paper was written by Dina LaPolt, entertainment attorney at LaPolt Law - http://www.lapoltlaw.com - a boutique transactional entertainment law firm that specialises in representing clients in the music, film, television, merchandising and book publishing industries. It is brought to you in partnership with the International Association of Entertainment Lawyers (IAEL).
Nancy Baym: How Artists Interact with their Audiences - Interview series wrap-upmidem
Over the past years, Nancy Baym has interviewed numerous artists for midemblog, about their relationships with their audiences and the way they communicate with them.
This series of interviews aims to better understand communication between artists and their audiences from the artists’ perspectives and to discover which tools and strategies help musicians connect more effectively with their audiences.
Forrester: Getting out of the digital music impasse | MidemNet 2011 Presentationmidem
The full "SPARC" presentation given by Mark Mulligan at MidemNet 2011, in 3 parts:
1. Why digital music has lost its mojo
2. Digital downloads: the transition technology
3. SPARC: the ingredients of future music products
Steam Republic presents Mobile Backstage | MidemNet Lab 2011midem
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Take care of the FANS… and the BUSINESS will take care of itself.
1 Not Just an App
2 Real Engagement
3 Integration
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Play My Song, changing the way we hear music
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Share, Discover, Broadcast.
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Mix Me In is an easy to use interactive digital music service which allows
fans to create and purchase in real time multiple alternate versions of
songs by their favorite artists as both Mobile Applications and on
Facebook in SocialMusic Player
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
It’s the world’s first
personalized music magazine.
It’s a music magazine
that’s made just for you.
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Airbuzz is a location-based online music platform that
helps
• artists promote themselves on mobile phones
• concert venues promote their events
• fans discover upcoming bands they can engage with
What is music marketing? | Virginie Berger, Don't believe the hype | MIDEM ex...midem
Music strategist and founder of marketing and promo agency Don't believe the hype's Virginie Berger explains why marketing is important for all artists. With case studies... and without exceptions!