SlideShare a Scribd company logo
POPS @ MIDEM
Building the ‘real’ music
  industry in vietnam
87 million population
              median age is 27
       65% under the age of 35
64% mobile subscribers
Vietnam is now the 18th
most active user of the
internet globally
MOBILE MUSIC USAGE BY COUNTRY
PROBLEM
PRIVACY PREVAILS
SOLUTION
DISCOVERY
LARGEST LIBRARY OF INTERNATIONAL MUSIC…
BEFORE




         AFTER
HOW DOES A FAN BECOME A FAN?
Pops Worldwide (Vietnam)
Pops Worldwide (Vietnam)

More Related Content

More from midem

If it's not social it's not media
If it's not social it's not mediaIf it's not social it's not media
If it's not social it's not media
midem
 
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Vi...
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Vi...Mike Masnick: A Totally Positive Look at the State of the Industry - midem Vi...
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Vi...
midem
 
Marketing for People, Not for Robots: Less Killer App, More Killer Experience
Marketing for People, Not for Robots: Less Killer App, More Killer ExperienceMarketing for People, Not for Robots: Less Killer App, More Killer Experience
Marketing for People, Not for Robots: Less Killer App, More Killer Experience
midem
 
Training session - Pitching Your Startup or App to the Media
Training session - Pitching Your Startup or App to the MediaTraining session - Pitching Your Startup or App to the Media
Training session - Pitching Your Startup or App to the Media
midem
 
Microsoft BizSpark: Tips for Startups - midem 2012 presentation
Microsoft BizSpark: Tips for Startups - midem 2012 presentationMicrosoft BizSpark: Tips for Startups - midem 2012 presentation
Microsoft BizSpark: Tips for Startups - midem 2012 presentation
midem
 
Marketing Tips for Classical Music Artists - midem 2012 Carnegie Hall present...
Marketing Tips for Classical Music Artists - midem 2012 Carnegie Hall present...Marketing Tips for Classical Music Artists - midem 2012 Carnegie Hall present...
Marketing Tips for Classical Music Artists - midem 2012 Carnegie Hall present...
midem
 
Marketing Tips for Classical Music: Digital Content Marketing – midem 2012 pr...
Marketing Tips for Classical Music: Digital Content Marketing – midem 2012 pr...Marketing Tips for Classical Music: Digital Content Marketing – midem 2012 pr...
Marketing Tips for Classical Music: Digital Content Marketing – midem 2012 pr...
midem
 
Bas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentation
Bas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentationBas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentation
Bas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentation
midem
 
Future of Music Coalition: The New Power Trio: Brands Bands and Revenue - mid...
Future of Music Coalition: The New Power Trio: Brands Bands and Revenue - mid...Future of Music Coalition: The New Power Trio: Brands Bands and Revenue - mid...
Future of Music Coalition: The New Power Trio: Brands Bands and Revenue - mid...
midem
 
Virginie Berger: New Digital Music Tools for New Needs - midem white paper
Virginie Berger: New Digital Music Tools for New Needs - midem white paperVirginie Berger: New Digital Music Tools for New Needs - midem white paper
Virginie Berger: New Digital Music Tools for New Needs - midem white papermidem
 
Dina LaPolt: Building your Artist's Brand as a Business - exclusive white paper
Dina LaPolt: Building your Artist's Brand as a Business - exclusive white paperDina LaPolt: Building your Artist's Brand as a Business - exclusive white paper
Dina LaPolt: Building your Artist's Brand as a Business - exclusive white paper
midem
 
Marketing Music on Twitter
Marketing Music on TwitterMarketing Music on Twitter
Marketing Music on Twitter
midem
 
Nancy Baym: How Artists Interact with their Audiences - Interview series wrap-up
Nancy Baym: How Artists Interact with their Audiences - Interview series wrap-upNancy Baym: How Artists Interact with their Audiences - Interview series wrap-up
Nancy Baym: How Artists Interact with their Audiences - Interview series wrap-up
midem
 
Forrester: Getting out of the digital music impasse | MidemNet 2011 Presentation
Forrester: Getting out of the digital music impasse | MidemNet 2011 PresentationForrester: Getting out of the digital music impasse | MidemNet 2011 Presentation
Forrester: Getting out of the digital music impasse | MidemNet 2011 Presentation
midem
 
Steam Republic presents Mobile Backstage | MidemNet Lab 2011
Steam Republic presents Mobile Backstage  | MidemNet Lab 2011Steam Republic presents Mobile Backstage  | MidemNet Lab 2011
Steam Republic presents Mobile Backstage | MidemNet Lab 2011
midem
 
Play My Song | MidemNet Lab 2011
Play My Song | MidemNet Lab 2011Play My Song | MidemNet Lab 2011
Play My Song | MidemNet Lab 2011
midem
 
Nearverse presents Lokast | MidemNet Lab 2011
Nearverse presents Lokast | MidemNet Lab 2011Nearverse presents Lokast | MidemNet Lab 2011
Nearverse presents Lokast | MidemNet Lab 2011
midem
 
Mix Me In | MidemNet Lab 2011
Mix Me In | MidemNet Lab 2011Mix Me In | MidemNet Lab 2011
Mix Me In | MidemNet Lab 2011
midem
 
Jammbox | MidemNet Lab 2011
Jammbox | MidemNet Lab 2011Jammbox | MidemNet Lab 2011
Jammbox | MidemNet Lab 2011
midem
 
Airbuzz | MidemNet Lab 2011
Airbuzz | MidemNet Lab 2011Airbuzz | MidemNet Lab 2011
Airbuzz | MidemNet Lab 2011
midem
 

More from midem (20)

If it's not social it's not media
If it's not social it's not mediaIf it's not social it's not media
If it's not social it's not media
 
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Vi...
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Vi...Mike Masnick: A Totally Positive Look at the State of the Industry - midem Vi...
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Vi...
 
Marketing for People, Not for Robots: Less Killer App, More Killer Experience
Marketing for People, Not for Robots: Less Killer App, More Killer ExperienceMarketing for People, Not for Robots: Less Killer App, More Killer Experience
Marketing for People, Not for Robots: Less Killer App, More Killer Experience
 
Training session - Pitching Your Startup or App to the Media
Training session - Pitching Your Startup or App to the MediaTraining session - Pitching Your Startup or App to the Media
Training session - Pitching Your Startup or App to the Media
 
Microsoft BizSpark: Tips for Startups - midem 2012 presentation
Microsoft BizSpark: Tips for Startups - midem 2012 presentationMicrosoft BizSpark: Tips for Startups - midem 2012 presentation
Microsoft BizSpark: Tips for Startups - midem 2012 presentation
 
Marketing Tips for Classical Music Artists - midem 2012 Carnegie Hall present...
Marketing Tips for Classical Music Artists - midem 2012 Carnegie Hall present...Marketing Tips for Classical Music Artists - midem 2012 Carnegie Hall present...
Marketing Tips for Classical Music Artists - midem 2012 Carnegie Hall present...
 
Marketing Tips for Classical Music: Digital Content Marketing – midem 2012 pr...
Marketing Tips for Classical Music: Digital Content Marketing – midem 2012 pr...Marketing Tips for Classical Music: Digital Content Marketing – midem 2012 pr...
Marketing Tips for Classical Music: Digital Content Marketing – midem 2012 pr...
 
Bas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentation
Bas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentationBas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentation
Bas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentation
 
Future of Music Coalition: The New Power Trio: Brands Bands and Revenue - mid...
Future of Music Coalition: The New Power Trio: Brands Bands and Revenue - mid...Future of Music Coalition: The New Power Trio: Brands Bands and Revenue - mid...
Future of Music Coalition: The New Power Trio: Brands Bands and Revenue - mid...
 
Virginie Berger: New Digital Music Tools for New Needs - midem white paper
Virginie Berger: New Digital Music Tools for New Needs - midem white paperVirginie Berger: New Digital Music Tools for New Needs - midem white paper
Virginie Berger: New Digital Music Tools for New Needs - midem white paper
 
Dina LaPolt: Building your Artist's Brand as a Business - exclusive white paper
Dina LaPolt: Building your Artist's Brand as a Business - exclusive white paperDina LaPolt: Building your Artist's Brand as a Business - exclusive white paper
Dina LaPolt: Building your Artist's Brand as a Business - exclusive white paper
 
Marketing Music on Twitter
Marketing Music on TwitterMarketing Music on Twitter
Marketing Music on Twitter
 
Nancy Baym: How Artists Interact with their Audiences - Interview series wrap-up
Nancy Baym: How Artists Interact with their Audiences - Interview series wrap-upNancy Baym: How Artists Interact with their Audiences - Interview series wrap-up
Nancy Baym: How Artists Interact with their Audiences - Interview series wrap-up
 
Forrester: Getting out of the digital music impasse | MidemNet 2011 Presentation
Forrester: Getting out of the digital music impasse | MidemNet 2011 PresentationForrester: Getting out of the digital music impasse | MidemNet 2011 Presentation
Forrester: Getting out of the digital music impasse | MidemNet 2011 Presentation
 
Steam Republic presents Mobile Backstage | MidemNet Lab 2011
Steam Republic presents Mobile Backstage  | MidemNet Lab 2011Steam Republic presents Mobile Backstage  | MidemNet Lab 2011
Steam Republic presents Mobile Backstage | MidemNet Lab 2011
 
Play My Song | MidemNet Lab 2011
Play My Song | MidemNet Lab 2011Play My Song | MidemNet Lab 2011
Play My Song | MidemNet Lab 2011
 
Nearverse presents Lokast | MidemNet Lab 2011
Nearverse presents Lokast | MidemNet Lab 2011Nearverse presents Lokast | MidemNet Lab 2011
Nearverse presents Lokast | MidemNet Lab 2011
 
Mix Me In | MidemNet Lab 2011
Mix Me In | MidemNet Lab 2011Mix Me In | MidemNet Lab 2011
Mix Me In | MidemNet Lab 2011
 
Jammbox | MidemNet Lab 2011
Jammbox | MidemNet Lab 2011Jammbox | MidemNet Lab 2011
Jammbox | MidemNet Lab 2011
 
Airbuzz | MidemNet Lab 2011
Airbuzz | MidemNet Lab 2011Airbuzz | MidemNet Lab 2011
Airbuzz | MidemNet Lab 2011
 

Recently uploaded

Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Modern Radio Frequency Access Control Systems: The Key to Efficiency and SafetyModern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
AITIX LLC
 
I Know Dino Trivia: Part 3. Test your dino knowledge
I Know Dino Trivia: Part 3. Test your dino knowledgeI Know Dino Trivia: Part 3. Test your dino knowledge
I Know Dino Trivia: Part 3. Test your dino knowledge
Sabrina Ricci
 
Treasure Hunt Puzzles, Treasure Hunt Puzzles online
Treasure Hunt Puzzles, Treasure Hunt Puzzles onlineTreasure Hunt Puzzles, Treasure Hunt Puzzles online
Treasure Hunt Puzzles, Treasure Hunt Puzzles online
Hidden Treasure Hunts
 
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
0md20cgg
 
DIGIDEVTV A New area of OTT Distribution
DIGIDEVTV  A New area of OTT DistributionDIGIDEVTV  A New area of OTT Distribution
DIGIDEVTV A New area of OTT Distribution
joeqsm
 
The Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docx
The Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docxThe Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docx
The Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docx
Xtreame HDTV
 
240529_Teleprotection Global Market Report 2024.pdf
240529_Teleprotection Global Market Report 2024.pdf240529_Teleprotection Global Market Report 2024.pdf
240529_Teleprotection Global Market Report 2024.pdf
Madhura TBRC
 
Barbie Movie Review - The Astras.pdfffff
Barbie Movie Review - The Astras.pdfffffBarbie Movie Review - The Astras.pdfffff
Barbie Movie Review - The Astras.pdfffff
theastras43
 
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
9u08k0x
 
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
9u08k0x
 
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardom
Young Tom Selleck: A Journey Through His Early Years and Rise to StardomYoung Tom Selleck: A Journey Through His Early Years and Rise to Stardom
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardom
greendigital
 
Hollywood Actress - The 250 hottest gallery
Hollywood Actress - The 250 hottest galleryHollywood Actress - The 250 hottest gallery
Hollywood Actress - The 250 hottest gallery
Zsolt Nemeth
 
Snoopy boards the big bow wow musical __
Snoopy boards the big bow wow musical __Snoopy boards the big bow wow musical __
Snoopy boards the big bow wow musical __
catcabrera
 
Tom Selleck Net Worth: A Comprehensive Analysis
Tom Selleck Net Worth: A Comprehensive AnalysisTom Selleck Net Worth: A Comprehensive Analysis
Tom Selleck Net Worth: A Comprehensive Analysis
greendigital
 
_7 OTT App Builders to Support the Development of Your Video Applications_.pdf
_7 OTT App Builders to Support the Development of Your Video Applications_.pdf_7 OTT App Builders to Support the Development of Your Video Applications_.pdf
_7 OTT App Builders to Support the Development of Your Video Applications_.pdf
Mega P
 
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdf
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdfMatt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdf
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdf
Azura Everhart
 
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and InspirationOrpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
greendigital
 
Christina's Baby Shower Game June 2024.pptx
Christina's Baby Shower Game June 2024.pptxChristina's Baby Shower Game June 2024.pptx
Christina's Baby Shower Game June 2024.pptx
madeline604788
 
Emcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdfEmcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdf
subran
 
This Is The First All Category Quiz That I Made
This Is The First All Category Quiz That I MadeThis Is The First All Category Quiz That I Made
This Is The First All Category Quiz That I Made
Aarush Ghate
 

Recently uploaded (20)

Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Modern Radio Frequency Access Control Systems: The Key to Efficiency and SafetyModern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
 
I Know Dino Trivia: Part 3. Test your dino knowledge
I Know Dino Trivia: Part 3. Test your dino knowledgeI Know Dino Trivia: Part 3. Test your dino knowledge
I Know Dino Trivia: Part 3. Test your dino knowledge
 
Treasure Hunt Puzzles, Treasure Hunt Puzzles online
Treasure Hunt Puzzles, Treasure Hunt Puzzles onlineTreasure Hunt Puzzles, Treasure Hunt Puzzles online
Treasure Hunt Puzzles, Treasure Hunt Puzzles online
 
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
 
DIGIDEVTV A New area of OTT Distribution
DIGIDEVTV  A New area of OTT DistributionDIGIDEVTV  A New area of OTT Distribution
DIGIDEVTV A New area of OTT Distribution
 
The Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docx
The Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docxThe Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docx
The Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docx
 
240529_Teleprotection Global Market Report 2024.pdf
240529_Teleprotection Global Market Report 2024.pdf240529_Teleprotection Global Market Report 2024.pdf
240529_Teleprotection Global Market Report 2024.pdf
 
Barbie Movie Review - The Astras.pdfffff
Barbie Movie Review - The Astras.pdfffffBarbie Movie Review - The Astras.pdfffff
Barbie Movie Review - The Astras.pdfffff
 
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
 
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
 
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardom
Young Tom Selleck: A Journey Through His Early Years and Rise to StardomYoung Tom Selleck: A Journey Through His Early Years and Rise to Stardom
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardom
 
Hollywood Actress - The 250 hottest gallery
Hollywood Actress - The 250 hottest galleryHollywood Actress - The 250 hottest gallery
Hollywood Actress - The 250 hottest gallery
 
Snoopy boards the big bow wow musical __
Snoopy boards the big bow wow musical __Snoopy boards the big bow wow musical __
Snoopy boards the big bow wow musical __
 
Tom Selleck Net Worth: A Comprehensive Analysis
Tom Selleck Net Worth: A Comprehensive AnalysisTom Selleck Net Worth: A Comprehensive Analysis
Tom Selleck Net Worth: A Comprehensive Analysis
 
_7 OTT App Builders to Support the Development of Your Video Applications_.pdf
_7 OTT App Builders to Support the Development of Your Video Applications_.pdf_7 OTT App Builders to Support the Development of Your Video Applications_.pdf
_7 OTT App Builders to Support the Development of Your Video Applications_.pdf
 
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdf
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdfMatt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdf
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdf
 
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and InspirationOrpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
 
Christina's Baby Shower Game June 2024.pptx
Christina's Baby Shower Game June 2024.pptxChristina's Baby Shower Game June 2024.pptx
Christina's Baby Shower Game June 2024.pptx
 
Emcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdfEmcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdf
 
This Is The First All Category Quiz That I Made
This Is The First All Category Quiz That I MadeThis Is The First All Category Quiz That I Made
This Is The First All Category Quiz That I Made
 

Pops Worldwide (Vietnam)