An overview presentation of the steps the Capgemini Marketing and Communications team took to build a global Digital Asset Management solution with open source applications in the Amazon Cloud.

1. BAM
Open Source Digital Asset Management in the Amazon Cloud
Matthew Patulski
Capgemini Group Marketing and Communications
November 2010/January 2015

2. 2BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved..
About Capgemini
Capgemini is a top 5 global systems integrator, providing strategy
and delivery of software, hardware, and transformational consulting:
! €12 billion in annual sales
! 140,000+ employees in 40+ countries
! Partners include: SAP, Oracle, IBM, HP, Google, Amazon
! 700+ person distributed marketing team
Capgemini is viewed as a global thought leader.
Their content is their brand.

3. 3BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved..
The Challenge: Lack of access to branded materials
Capgemini goes-to-market with a 700+ person globally distributed
marketing network of internal staff, alliance partners, external suppliers.
Every day, these professionals encounter many challenges:
! Team consumed valuable time every day tracking down existing materials
often stored on an individual's hard drive
! When someone leaves the organization, valuable design files may be lost
! Lack of project file management governance
! Lack of access to localized branding materials causing inconsistencies across
teams, offerings, and regions
! Can be very difficult to share brand templates with external suppliers
Up to 30% of all content is recreated because
it is lost or otherwise mismanaged by project teams

4. 4BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved..
Our Solution: DAM-based workflow
By integrating Digital Asset Management into Marketing and
Communications team workflows, content owners are able to review all
materials in one place, driving consistent branding as they go to market:
! Only correct and current brand assets (logos, templates, user guides)
available to sales and marketing teams
! Version control insuring only most recent version of completed assets
is available
! Shorter time to delivery of correct materials to external suppliers
! ROI improves with less time spent locating project files for updates
! Value of existing materials increases when given the opportunity
to reuse or repurpose
A DAM workflow can recover 15 days per employee year
in productivity lost while finding materials

5. 5BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved..
DAM Application: ResourceSpace
! Materials can be organized
any number of ways using
file metadata and tags
! Previews of over
100 fi le formats
! Document indexed Text searches
File sharing via email
! Granular user access defines
roles for M&C community, clients,
suppliers, etc.
! Bulk upload zip archives using
watched folders
! Batch edit metadata of resource
collections
! Scales to 6-figure file count and
many terabytes of data
ResourceSpace is a scalable, robust, open source DAM solution:

6. 6BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved..
ResourceSpace fits our organization
ResourceSpace builds on existing Capgemini strategies and tools:
! Low cost of entry
Capgemini M&C teams already embraced open source as means of delivery
! Tag and keyword based asset organizational structure
UX departs from traditional file tree model allowing more natural relationships
! Customizable UI for branding
Capgemini web UI for whole system with unique UI for specific user groups
! Integrates into existing ecosystem
API, SAML, LAMP, LDAP, AWS
! Able to deliver at scale
Currently at 1.5 terabytes or about +75K assets with no performance issues
! Ongoing support package available
Developer provides annual support contract
Capgemini iterated a solution as part of a long-term beta that allowed
for a great deal of experimentation amongst their stakeholders

7. 7BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved..
ResourceSpace is designed to be extended
Capgemini had additional delivery parameters that were not possible in the
existing code base. We commissioned or contributed the following
enhancements to this already robust open source application:
Developing for open source software like Resourcespace and
giving back to the codebase is consistent with Capgemini’s values.
New Features
! Application API (REST)
! MS Office file previews
! Mobile/HTML5 video rendering
! VideoJS HTML5 player integration
! YouTube API integration
! Embeddable Document Viewer
Improvements to Existing Features
! SimpleSAML Integration
! Mobile/tablet file uploading w/ plupload
! Watched folders (FileSync)
! Version Control
! Workflow States

8. 8BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved..
We use DAM to organize for future delivery contexts
Digital Asset Management
allows Capgemini to easily
index and share content with
stakeholders, clients and PR
All details captured about a resource are
available on the resource detail section
All required formats are transcoded on the fly for
delivery to web, presentations, events, mobile
and tablet devices
Video player provides playback
options, including full screen, without
the need to download resource
Key word search terms allow
you to find similar resources

9. 9BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved..
Viewing collateral without downloading first, saves time
Navigation is provided to
page forward and back
through the document
The user can return to the
resource view or search
results at any time
Multi-page previews
created of all PDF,
PPT and Office files
to view online

10. 10BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved..
Hosting branded templates in DAM drives consistency
DAM collections make it
easy to distribute the latest
brand kits. They can be
shared publicly to the
M&C network or privately
shared with specific users
Thumbnails provide details on each
resource with a collection
Users have access to all their collections at
the bottom of every page where they can
add, delete and share Capgemini materials
with their team, clients and suppliers
Collection navigation provided at the top
of every page

11. 11BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved..
DAM Server
DAM App
Resources
and
Collections
External
Shares
Organizational roles define user permissions
User Group Permissions
Manage
Search
Upload
Download
Edit
Share
Collections
Themes
Search
Upload
Download
Edit
Share
Collections
Themes
Search
Download
access via email link
Super Admins
Content
Creators and
Marketers
Capgemini
at large
External
Suppliers
Search
Download
Share
Collections
M&C
Teams
Requires
DAM User
Account
Sign On
Required
Salted URL
AccessDAM Server
Requires
Server-level
Account

12. 12BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved..
Common taxonomy across asset types improves access
App Graphx
Project
File
Audio Photo Pub Docs
Pre
senta
tion
Video
format format format format format format format format format
specs specs specs specs specs specs specs specs specs
Organizational Alignment: Solution, industry, branding, alliance, geography
Resource Details: Owner, contributor, named persons, client, keywords, related files, etc.
File Metadata: EXIF/IPTC/XMP Dublin Core and file format specific data
Application data: Upload date, expiration date, access logs, rights, permissions, etc.
Technical and organizational metadata contextualized by deliverables
establishes a means to effectively discover content as needed

13. 13BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved..
Infrastructure: COMPLETE puts DAM in AWS Cloud
DAM accessible via browser
COMPLETE Solution:
! Managed AWS hosting
! Server hardening
! Intrusion detection
! Secure access via
VPN, SSL/SSH, SignOn
Linux server
running Apache,
MySQL, PHP Rolling
7 day
back up
EC2 instance
DAM
COMPLETE
Solution
MY
SQL
EBS Mirror

14. 14BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved..
DAM snapshot through December 2014
! 600 active users and an additional 1200 occasional users
! 1300 user sessions every month
! 1.5 terabytes of content and growing
! 12K records, each containing on average 6 support files
! 325K video impressions served on intranet via API in 2014
! 50 industry events supported via API integration
! 400 videos published to YouTube via API in 2014
! 1000 EURO/month for AWS hosting and application support
Over 5 years, operational costs have remained flat while
organization-wide usage has increased at a rate of 30% a year

15. 15BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved..
Q&A
Matthew Patulski
Capgemini Group Marketing & Communications
DAM Solution Architect and Manager
matthew.patulski@capgemini.com
+1 (616)361-3951(mobile)
Request a BAM account here:
https://marcoms.capgemini.com/bam/pages/user_request.php

16. www.capgemini.com