The document emphasizes the importance of pervasive business intelligence (BI) in closing the gap between strategy and execution, highlighting that 95% of the workforce often does not understand their organizations' strategies. It outlines common barriers to effective BI, such as technology and cultural issues, and suggests that a robust BI strategy is necessary for maximizing organizational performance. Additionally, the document notes that while technology for BI is advancing, organizational culture remains a significant challenge in leveraging its full benefits.

1. © 2011 SAP AG. All rights reserved
No part of this publication may be reproduced or transmitted in any form or for any purpose Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal
without the express permission of SAP AG. The information contained herein may be Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services
changed without prior notice. mentioned herein as well as their respective logos are trademarks or registered trademarks
of Business Objects Software Ltd. Business Objects is an SAP company.
Some software products marketed by SAP AG and its distributors contain proprietary
software components of other software vendors. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase
products and services mentioned herein as well as their respective logos are trademarks or
Microsoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft
registered trademarks of Sybase, Inc. Sybase is an SAP company.
Corporation.
IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, All other product and service names mentioned are the trademarks of their respective
System z, System z10, System z9, z10, z9, iSeries, pSeries, xSeries, zSeries, eServer, companies. Data contained in this document serves informational purposes only. National
z/VM, z/OS, i5/OS, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, product specifications may vary.
PowerVM, Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER, The information in this document is proprietary to SAP. No part of this document may be
OpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, reproduced, copied, or transmitted in any form or for any purpose without the express prior
RETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, written permission of SAP AG.
Intelligent Miner, WebSphere, Netfinity, Tivoli and Informix are trademarks or registered This document is a preliminary version and not subject to your license agreement or any
trademarks of IBM Corporation. other agreement with SAP. This document contains only intended strategies, developments,
Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. and functionalities of the SAP® product and is not intended to be binding upon SAP to any
particular course of business, product strategy, and/or development. Please note that this
Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or
document is subject to change and may be changed by SAP at any time without notice.
registered trademarks of Adobe Systems Incorporated in the United States and/or other
countries. SAP assumes no responsibility for errors or omissions in this document. SAP does not
Oracle is a registered trademark of Oracle Corporation. warrant the accuracy or completeness of the information, text, graphics, links, or other items
contained within this material. This document is provided without a warranty of any kind,
UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. either express or implied, including but not limited to the implied warranties of
Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are merchantability, fitness for a particular purpose, or non-infringement.
trademarks or registered trademarks of Citrix Systems, Inc. SAP shall have no liability for damages of any kind including without limitation direct,
HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C®, World special, indirect, or consequential damages that may result from the use of these materials.
Wide Web Consortium, Massachusetts Institute of Technology. This limitation shall not apply in cases of intent or gross negligence.
Java is a registered trademark of Sun Microsystems, Inc. The statutory liability for personal injury and defective products is not affected. SAP has no
control over the information that you may access through the use of hot links contained in
JavaScript is a registered trademark of Sun Microsystems, Inc., used under license for these materials and does not endorse your use of third-party Web pages nor provide any
technology invented and implemented by Netscape. warranty whatsoever relating to third-party Web pages.
SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer,
StreamWork, and other SAP products and services mentioned herein as well as their
respective logos are trademarks or registered trademarks of SAP AG in Germany and other
countries.
© 2011 SAP AG. All rights reserved. 1

2. Balancing Value & Vision; Organisation
Wide Information Insight
Richard Neale, Head of Business Development
April 05, 2011

3. Agenda
Closing the Gap Between Strategy and Execution
What is ’Pervasive BI’?
The benefits of pervasive BI
Common barriers to pervasive BI
 Technology
 Culture and governance
Achieving a pervasive BI strategy
© 2011 SAP AG. All rights reserved. 3

4. Barrier to Increased Performance:
the gap between strategy and execution
Strategy Strategic Alignment
Execution
© 2011 SAP AG. All rights reserved. 4

5. Connecting Strategy to Execution – The Reality
95% of a typical workforce does
not understand its
organization’s strategy
90% of organizations fail to
execute their strategies
successfully
77% of people say they have
made bad decisions due to
lack of information
90% of employees think they are
in the top 10% of performers!
Sources: Balanced Scorecard Collaborative / BusinessWeek surveys
© 2011 SAP AG. All rights reserved. 5

6. Barrier to Increased Performance
Lack of balance between risk and opportunity
Strategy Strategic Alignment
Predictable Performance
Risks Opportunities
Execution
© 2011 SAP AG. All rights reserved. 6

7. Proactively Manage Risk
Trace precisely where the milk
comes from: provides
competitive advantage
Perform trending and peer
“Challenged to keep up with rapid comparisons
growth while competing with billion-
dollar companies, Organic Valley
needed to provide insight to end
users via easy access to
information across a variety of data Share best practices among
sources.” farmers
© 2011 SAP AG. All rights reserved. 7

8. Barrier to Increased Performance
Lack of visibility through entire cycle
Strategy Strategic Alignment
Predictable Performance
Confident Decisions
Risks Opportunities
Execution
© 2011 SAP AG. All rights reserved. 8

9. 3 Key Actions to Close the gap
Strategic Alignment
Predictable Performance
Confident Decisions
Create
Ensure Trusted Actively
Enterprise
Information Manage Risk
Visibility
© 2011 SAP AG. All rights reserved. 9

10. The Data Quality Problem
Data-related problems cost the majority of organisations more than $5 million
annually. One-fifth estimate losses in excess of $20 million per year.
95% of organisations agree that strong information management is critical for
business success.
Line-of-business executives and IT frequently disagree about the source of data-
related problems and the potential solutions.
Fragmented data ownership is
the single biggest roadblock to
an enterprise information
management program.
Forbes Report 2010
© 2011 SAP AG. All rights reserved. 10

11. Treating Data Strategically
Companies say that data is strategic
BUT typically
 Address it tactically
 Address it when initiatives force them to
 Traditionally no budget for governance
 No Budget = No tools
Great Vision but low effectiveness
© 2011 SAP AG. All rights reserved. 11

12. Deploy an EIM Strategy to Manage Fragmented
Information
Information Managed in Silos Enterprise Information Management
Finance
Finance
Enterprise-Wide
Reusable Information
HR Education
HR Education
 Each department creates and owns  Formal enterprise-wide information
their own data architecture, governance, and reuse
 Data inconsistencies and errors impact  Information asset readily available,
organisational results understood, useful and trusted for
all users
 Information management rework and
redundancies escalates IT costs
© 2011 SAP AG. All rights reserved. 12

13. Managing Information as an Asset
“One of the top priorities of
senior management during the
next five years is managing
information as a strategic asset.”
Survey from Gartner/Forbes
© 2011 SAP AG. All rights reserved. 13

14. Pervasive BI

15. Accelerating Usage
―Of the total potential users that could use BI in your organization, approximately what percentage is currently using BI?
© 2011 SAP AG. All rights reserved. 15

16. © 2011 SAP AG. All rights reserved. 16

17. My Definition of Pervasive BI
BI deployed to all levels of the organisation
 From Cabinet to front-line staff
BI deployed across the entire organisation
 Not just finance but HR, procurement, social services etc.
BI deployed inside and outside the organisation
 Huge value sharing information across agencies
© 2011 SAP AG. All rights reserved. 17

18. Quicker Information, Quicker Decisions
With pervasive BI
More employees are involved in decision making
More departments have easy access to information
Improve time required to gather information and time required to make
decisions
© 2011 SAP AG. All rights reserved. 18

19. Improve Performance and Drive BI Cost Reduction
Organisations with pervasive BI saw an
average 24% increase in [efficiency]
© 2011 SAP AG. All rights reserved. 19

20. Business Intelligence Value
BI Value:
 High performing
organisations use Analytics
Drive
as a key strategy element
Effectiveness 5 times more than low
Gain major
innovation performers*
Strategic
 Companies with the highest
use of BI achieve above-
average Operating Margin
Provide better in their industry
Informational information to the
organisation
 Business Intelligence tools
increase productivity by
an average of 25%
Reduce the cost of
doing business and  Over 80% of companies use
Drive Transactional & Infrastructure improve IT capability a formal BI organisation to
Efficiency
drive value
Source: Competing on Analytics, Thomas Davenport; ASUG / SAP Benchmarking and Best Practices Survey – Aggregated results are based on 83 total survey submissions
© 2011 SAP AG. All rights reserved. 20

21. Ease of Use is The #1 Barrier to Deployment
Top Roadblocks to BI Success
Challenge Rank
Complexity of BI tools and interfaces 1
Cost of BI software and per-user licenses 2
Difficulty accessing relevant, timely, or reliable data 3
Insufficient IT staffing or excessive software requirements
4
for IT support
Difficulty identifying applications or decisions that can be
5
supported by BI
Lack of appropriate BI technical expertise within IT 6
Lack of support from executives or business management 7
Poor planning or management of BI programs 8
Lack of BI technology standards and best practices 9
Lack of training for end users 10
1. Doug Henschen, InformationWeek, ―BI Efforts Take Flight‖, Oct 13, 2008
© 2011 SAP AG. All rights reserved. 21

22. Feedback from BI Users
“Are your BI applications easy to use?”
Base: 82 IT decision-makers
Source Forrester: August 2008 Global BI And Data Management Online Survey
© 2011 SAP AG. All rights reserved. 22

23. Major Inhibitors
Skills
Silo Think
Spreadsheets
Sponsorship
© 2011 SAP AG. All rights reserved. 23

24. Lightening the IT Load
Self-service delivery of BI is key to delivering more with less
BI tools for casual users need to be intuitive, easy to use and easy to manage
© 2011 SAP AG. All rights reserved. 24

25. Technology Helps!
© 2011 SAP AG. All rights reserved. 25

26. Key Mobility Trends: 2010 & beyond
Number and type of IP Mobility is driving the Increasing demand for
connected devices is “consumerization” of IT enterprise applications
dramatically changing
 1B smart phones and 1.2B  46% of large enterprises  20% of mobile workers are
mobile workers by 20131 supporting personal owned getting business apps from
devices2 app stores today
 Large enterprises expect to
triple their smart phone user  2 billion downloads of 140,000  50% of organizations
base by 2015 apps from Apple App Store planning to deploy mobile
apps in 12 months3
1 – IDC Forecast
2 – Forrester Forecast, 2010
3 – Gartner and Forrester Analyst Calls
© 2011 SAP AG. All rights reserved. 26

27. User Adoption
Segment users by business initiative, profile, and task
See TDWI white paper: ―Pervasive Business Intelligence: Techniques and Technologies to Deploy BI on an Enterprise Scale‖
© 2011 SAP AG. All rights reserved. 27

28. BI Strategy is Critical for Success
"The lack of a clear, well developed
and articulated BI Strategy along with
appropriate executive sponsorship are
among the top reasons why BI
initiatives do not achieve their potential
or fail outright.―
Bill Hostmann, VP Distinguished Analyst, Gartner
© 2011 SAP AG. All rights reserved. 28

29. IDC‟s Five Factors of Influence
on Pervasive BI
© 2011 SAP AG. All rights reserved. 29

30. Find out more about pervasive BI in these white papers
© 2011 SAP AG. All rights reserved. 30

31. Become an Analytics Competitor
Establish BI strategy and governance
Champion from the Establish Central Maintain BI Use the Right
Top Ownership Standards Technology
 Endorse the analytics  Establish centralized  Utilize common  Business Process
culture, process, and leadership/ownership technology and tools systems to generate
skills at the company for analytics across to avoid relevant business
leadership level the organization inconsistencies and data
 Prepare to lead and  Facilitate data sharing simplify management  Enterprise systems &
utilize an analytics- and establish best  Establish standards architecture to store
focused organization practices and across business and present data to
for strategic and standards processes support the org. over
competitive advantage 3-5 year growth
“ Make analytics part of your overreaching competitive strategy […]
You’ll arm your employees with the best evidence and quantitative
tools for making the best decisions—big and small, every day.
Source: Competing on Analytics by Thomas H. Davenport
© 2011 SAP AG. All rights reserved. 31

32. Summary
The benefits of pervasive BI are clear and well
documented
Technology is no longer the barrier it was
 Mobile BI may well accelerate usage rapidly in the next 2-3 years
Cultural issues within organisations are preventing us
getting the full benefits of BI and will be holding back
performance
A BI strategy, an „information culture‟ and the right BI
platform are key
© 2011 SAP AG. All rights reserved. 32

33. Thank You!
Contact information:
Richard Neale
Head of Business Development
richard.neale@sap.com
+44 7787 154647
@richard_neale

34. © 2011 SAP AG. All rights reserved
No part of this publication may be reproduced or transmitted in any form or for any purpose Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal
without the express permission of SAP AG. The information contained herein may be Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services
changed without prior notice. mentioned herein as well as their respective logos are trademarks or registered trademarks
of Business Objects Software Ltd. Business Objects is an SAP company.
Some software products marketed by SAP AG and its distributors contain proprietary
software components of other software vendors. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase
products and services mentioned herein as well as their respective logos are trademarks or
Microsoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft
registered trademarks of Sybase, Inc. Sybase is an SAP company.
Corporation.
IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, All other product and service names mentioned are the trademarks of their respective
System z, System z10, System z9, z10, z9, iSeries, pSeries, xSeries, zSeries, eServer, companies. Data contained in this document serves informational purposes only. National
z/VM, z/OS, i5/OS, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, product specifications may vary.
PowerVM, Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER, The information in this document is proprietary to SAP. No part of this document may be
OpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, reproduced, copied, or transmitted in any form or for any purpose without the express prior
RETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, written permission of SAP AG.
Intelligent Miner, WebSphere, Netfinity, Tivoli and Informix are trademarks or registered This document is a preliminary version and not subject to your license agreement or any
trademarks of IBM Corporation. other agreement with SAP. This document contains only intended strategies, developments,
Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. and functionalities of the SAP® product and is not intended to be binding upon SAP to any
particular course of business, product strategy, and/or development. Please note that this
Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or
document is subject to change and may be changed by SAP at any time without notice.
registered trademarks of Adobe Systems Incorporated in the United States and/or other
countries. SAP assumes no responsibility for errors or omissions in this document. SAP does not
Oracle is a registered trademark of Oracle Corporation. warrant the accuracy or completeness of the information, text, graphics, links, or other items
contained within this material. This document is provided without a warranty of any kind,
UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. either express or implied, including but not limited to the implied warranties of
Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are merchantability, fitness for a particular purpose, or non-infringement.
trademarks or registered trademarks of Citrix Systems, Inc. SAP shall have no liability for damages of any kind including without limitation direct,
HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C®, World special, indirect, or consequential damages that may result from the use of these materials.
Wide Web Consortium, Massachusetts Institute of Technology. This limitation shall not apply in cases of intent or gross negligence.
Java is a registered trademark of Sun Microsystems, Inc. The statutory liability for personal injury and defective products is not affected. SAP has no
control over the information that you may access through the use of hot links contained in
JavaScript is a registered trademark of Sun Microsystems, Inc., used under license for these materials and does not endorse your use of third-party Web pages nor provide any
technology invented and implemented by Netscape. warranty whatsoever relating to third-party Web pages.
SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer,
StreamWork, and other SAP products and services mentioned herein as well as their
respective logos are trademarks or registered trademarks of SAP AG in Germany and other
countries.
© 2011 SAP AG. All rights reserved. 34