This document provides an overview of Speedco's new advertising campaign called #ROADNATION. The campaign will focus on promoting Speedco's benefits of providing peace of mind and reducing downtime for truck drivers. It will use social media to engage truck drivers and the trucking community. The campaign will include billboards, radio ads, print ads, and in-store promotional materials that feature the slogan "Welcome to #ROADNATION" and position Speedco as advocates and experts for truck drivers.
KEMOSABE is about what’s right. Question everything. Assume nothing. If brands aren’t INCH-WIDE / MILE-DEEP, then they’re not functioning at full throttle.
INCH-WIDE: A single strategy or brand that is tight and right.
MILE-DEEP: So INCH-WIDE tight that it can run and run a MILE-DEEP through any activation, be it branding, out of home, social, live events or the side of an elephant for that matter.
We have key partners that stretch the boundaries. Together we share, explore and discover far beyond the constraints of a traditional walled agency.
To us it’s about walking past ‘…We’ve done this before…let’s re-skin it’ and hacking on through to ‘bloody brilliant.’
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We are the premier product sourcing and marketing company for the As Seen On TV industry. Our mission is to provide the most reliable and cost effective way to find the next “As Seen On TV” hit!
<a>Media Corp Kansas</a>
BIG Media differentiates itself from other media companies through its approach to service delivery. We see ourselves as a solutions provider of our main solutions targeted at out-door branding solutions. BIG Media as the name suggests focuses on innovative, customized unprecedented branding solutions, supplying a variety of branding, outdoor media and best fitting client requirements, to deliver maximum customer satisfaction and brand exposure
KEMOSABE is about what’s right. Question everything. Assume nothing. If brands aren’t INCH-WIDE / MILE-DEEP, then they’re not functioning at full throttle.
INCH-WIDE: A single strategy or brand that is tight and right.
MILE-DEEP: So INCH-WIDE tight that it can run and run a MILE-DEEP through any activation, be it branding, out of home, social, live events or the side of an elephant for that matter.
We have key partners that stretch the boundaries. Together we share, explore and discover far beyond the constraints of a traditional walled agency.
To us it’s about walking past ‘…We’ve done this before…let’s re-skin it’ and hacking on through to ‘bloody brilliant.’
WeAreKemosabe.com
We are the premier product sourcing and marketing company for the As Seen On TV industry. Our mission is to provide the most reliable and cost effective way to find the next “As Seen On TV” hit!
<a>Media Corp Kansas</a>
BIG Media differentiates itself from other media companies through its approach to service delivery. We see ourselves as a solutions provider of our main solutions targeted at out-door branding solutions. BIG Media as the name suggests focuses on innovative, customized unprecedented branding solutions, supplying a variety of branding, outdoor media and best fitting client requirements, to deliver maximum customer satisfaction and brand exposure
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We are a small agency with big talent
One thing that isn’t small is the range of services we offer. From creative concepts to campaign execution, our services cover all aspects of inbound and outbound advertising strategy.
Our programs are fully integrated;
Advertising on TV
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Cable TV Advertising
Outdoor Billboard Advertising
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TV AD production
programs working together seamlessly to reach your target customers precisely at their moments of need.
One of the biggest benefits of a small agency is the strong bond we develop with our clients. We do the due diligence to understand your business and industry before we craft our strategy or creative, and every member of our team enjoys getting to know our clients personally.
AWDsome Lifestyles is a Southern California brand in automotive producing car enthusiast events & involving the car community in a positive forum on our social media channels. Email us info@awdsome-lifestyles.com
2. Thanks to dedicated teammates like you, we’ve been around
for nearly 25 years and have built a solid reputation for
providing quality preventative maintenance services to the
trucking industry.
We’ve been talking about service features for a while – like
speed and expertise – but so do our competitors. Our goal is to
differentiate the Speedco brand and engage with our core
target - the BOSS – in a more personal and compelling way.
Thing is, we provide much more than “speed” and “expertise”,
we provide peace of mind and less downtime. When we focus
on these two benefits, it helps the BOSS be more productive
(something he really values) and increases brand loyalty.
3. In August 2015, Speedco will roll out a new national advertising
campaign. This booklet, and the materials provided with it,
include:
1. An overview of the Ad campaign
2. Promotional materials for your store
• window graphics
• showroom poster
3. Instructions for displaying promotional materials
4. A sneak peek at the campaign creative
We hope you find it useful. Any questions about the campaign
or materials should be addressed to kallen@speedco.com
4. Welcome to #ROADNATION
Every day, truck drivers across the nation are online - telling their
stories, asking questions, sharing their wisdom and posting
photos - in forums, on blogs, and in social media. Speedco will
harness the power of these conversations in our Ad campaign
and leverage them to communicate our new benefits-driven
messaging.
Through this campaign, we’ll meet the BOSS where he is – at
home, in his cab, in our store, and on the road. We’ll promote
conversation and foster engagement.
We’ll also extend the conversation to the entire trucking
community – dispatchers, fleet managers, truck manufacturers,
inspectors, and anyone else who wants to talk about big rigs and
the road.
5. #ROADNATION is a new
citizenship - united around
trucking, inspired by stories of
the road, filled with diverse
voices, fueled by social media.
We will rally “citizens” to participate in #ROADNATION as we
promote it nationally through social media, billboards, direct
mail, events, radio, trade magazines and online advertising.
6. #ROADNATION lends Speedco a new voice and a
new way to communicate our service benefits.
“Keep turnin’ and
earnin’.”
We’re the BOSS’ biggest FAN. Part
advocate, part cheerleader.
“They call, I haul.”
Everyone needs a FRIEND. We’re
here to listen and give the BOSS
solid advice, when he wants it.
“No time for downtime.”
We’re EXPERTS and know all kinds
of ways the BOSS can reduce
downtime and stay safe on the road.
8. Radio Spot
Where is Road Nation?
It’s where the doers of this great country get
things done. Where the rubber meets the road.
Where the tough get go’n, cuz if you ain’t turn’n,
you ain’t earn’n. And nobody understands that
better than Speedco. While preventative
maintenance is our specialty, getting you back
on the road is our top priority. That’s why we staff
every Speedco with enough experts to service
your rig in record time. Leaving you free to get
on to your destination.
Speedco, proud citizen of Road Nation.